Hardworking and results-driven professional with over 8 years of commercial experience. Started at Metinvest, Ukraine’s largest company with global operations, advancing from intern to senior market analyst, mainly focusing on export pricing strategy and increasing the share in international markets.After completing professional certifications, I successfully shifted to the digital product sector and now work as a Product Marketing Manager, with a strong focus on optimizing mobile app monetization and conversion rates. I lead the enhancement of key product metrics through continuous A/B testing for five iOS apps. Conducted over 100 A/B tests.PROFESSIONAL SKILLS:✓ Digital product management✓ Mobile app monetization✓ A/B testing✓ Agile methodology✓ Basic UX/UI knowledge✓ Market analysis & research✓ Data analysis & forecasting✓ Reporting & presentation✓ Data-driven decision making✓ Cross-functional collaboration✓ Leadership and MentoringCOMPUTER SKILLS:✓ High level: MS Office / Google Docs (Word, Excel, Power Point), Jira, Confluence, AppsFlyer, Amplitude;✓ Basic & Medium levels: Figma, Tableau, MS Power BI, SQL
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Product ManagerJatappGermany -
Product Marketing ManagerJatapp Nov 2022 - Present5 iOS apps in the Utilities niche✓ Manage and prioritize the hypotheses backlog, and collaborate on the product roadmap to enhance mobile app performance and monetization, focusing on key metrics such as conversion rates, retention, ARPU, and LTV;✓ Improve A/B testing procedures, including the calculation methodology, and currently manage the entire continuous testing cycle to validate hypotheses on onboarding funnels, paywalls (including subscriptions and price testing), and other app flows (🚀 executed nearly 100 A/B tests in total). This involves: - selecting high-potential hypotheses using the RICE framework; - preparing documentation, localizations, and task lists; - coordinating with designers, engineers, QAs, and marketing teams; - calculating and analyzing test results, including assessing statistical significance; extracting insights; making data-driven decisions; - and presenting findings to product managers, highlighting key insights and recommendations;✓ Conduct market research and analysis by consistently monitoring direct and indirect competitors, as well as user feedback, to identify new opportunities for product improvements, monetization, and growth.Note: Specific metrics and results achieved are confidential due to NDA agreements. -
Senior Market Analyst | Operational Marketing And Price Control (Export)Metinvest Dec 2017 - May 2022Kyiv, Ukraine✓ Performed regular, in-depth analysis of global raw materials and steel markets, including competitors, end-use industries, and macroeconomic factors, leading to actionable insights that informed key business decisions;✓ Established and approved export steel prices and grade extras, monitored their implementation, and assessed sales efficiency and profitability;✓ Developed a global cost model from scratch, enabling the monitoring of competitors' margins and enhancing our price adjustment strategies;✓ Forecasted prices, market shares and steel consumption on a monthly, quarterly, and annual basis; contributed to the development of the company's business plan and strategy regarding Sales and Markets;✓ Provided timely and accurate analytical support to the export sales team, improving their decision-making and driving better sales performance;✓ Contributed to the SAP CRM implementation in Sales and provided ongoing support for the CPQ module;✓ Handled negotiations with steel industry news agencies regarding subscriptions and contracts, including budget management;✓ Collaborated with McKinsey on joint projects aimed at improving sales efficiency;✓ Mentored junior colleagues, fostering their skills and professional growth;✓ Prepared high-impact reports and presentations for management and the supervisory board, with materials used by C-level executives at international conferences and in meetings with government officials. -
Market Analyst | Operational Marketing And Price Control (Export)Метинвест Sep 2015 - Dec 2017Kyiv, Ukraine -
InternМетинвест Jul 2015 - Sep 2015Kyiv, Ukraine -
Administrative Assistant | Department Of European IntegrationKyiv National Economics University Sep 2013 - Jun 2015Kyiv, Ukraine✓ Supported the department's scientific and methodological activities;✓ Coordinated and organized training sessions in collaboration with EU funds and partner organizations. -
Intern | Membership And Events DepartmentsEuropean Business Association Jan 2012 - May 2012Kyiv, Ukraine✓ Assisted in organizing a variety of formal and informal events;✓ Managed and updated the client database, ensuring effective and timely communication with clients.
Anna Gliebova Education Details
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European Integration -
Graduated With Honors
Frequently Asked Questions about Anna Gliebova
What company does Anna Gliebova work for?
Anna Gliebova works for Jatapp
What is Anna Gliebova's role at the current company?
Anna Gliebova's current role is Product Manager.
What schools did Anna Gliebova attend?
Anna Gliebova attended Kyiv National Economics University, Kyiv National Economics University.
Who are Anna Gliebova's colleagues?
Anna Gliebova's colleagues are Nitin Jatav, Julia Shevchenko, Pavel Melnik, Alexandr Stukalov, Oleksandra Savchenko, Kirill Merezhko, Mykyta Dudar.
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