Director
CurrentDuring my time at Lola Rose/Nikki and Me, I have been instrumental in growing the brand from a solely B2B organisation, to a business with its own successful and growing B2C offering. Due to this growth and strategy change, Lola Rose Jewellery Limited was acquired by a Chinese distributer and the business underwent a full scale rebrand, which I headed up. My key responsibilities are, but not limited to:- Creation, direction and management of all branding decisions and story telling.- Creative control of all photo/video shoots from conception to fruition, inclusive of all budgetary control. To include location scouting, model booking, wardrobe, styling, art directing etc.- Creation and execution of trading calendar in partnership with Head of eCommerce. Responsible for full scale roll out of all marketing plans.- Creation and management of all graphic design, video editing and copy writing for our own B2C website, CRM marketing and Social Media channels and any B2B customer requirements. - Taking our Social Media following from 5k to 20k through organic growth and posting. Managing key Influencer and celebrity partnerships.- Becoming the face of the brand, alongside the Founder through appearances in marketing campaigns and weekly television appearances as a Brand Ambassador with our partner QVC. With over 100+ hours of TV experience both in the Uk, Europe, USA and Australian market places.