Director, Programmatic Strategy & Optimisation (Pso)
New York, Ny, Us
Led Programmatic Strategy & Optimisation (PSO) team in the EMEA and APAC regions. (Promoted from Lead Specialist) • Expert at using MediaMath’s proprietary TerminalOne Platform.• Responsible for the generation and evangelization of global best practices on the TerminalOne platform, utilizing both supply and demand tactics.• Provide research & consultative services designed to help clients curate their ideal holistic marketing plans across digital display, mobile, social, and video.• Lead a variety of analytical R&D projects aimed at improving best practices, thought leadership, providing advanced client insights, or validating new TerminalOne product features.• Scope the MediaMath consulting offering, including client pricing, engagement models, and deliverables.• Share the optimization support across the MediaMath client base in the form of direct-to-client consultation, internal support, and selective managed services. • Support a variety of teams seeking trader subject matter expertise, including Sales, Account, Marketing, Product, Product Commercialization, and Training.• Work with the Account teams and clients globally to understand client campaign goals and design media campaigns setup for success.• Provide feedback and input for Product Development efforts.• Provide guidance to Marketing on a variety of thought leadership efforts.• Execute and oversee day-to-day yield management across a sampling of MediaMath campaigns, including performance monitoring, identifying and implementing enhancements, issue identification and escalation.