• Developed initiatives centered around student engagement and retention• Created strong connections between Cal Poly students and local businesses • Communicated with other committee members to develop workshops centered around career development

• Involved in planning a Marketing conference for 200+ students and business professionals• Communicated with other committee members to develop ideas and goals for the event• Collaborated with local business owners to create customized advertisements with theirbusinesses

• Involved in creating a campaign for an annual conference featuring female leaders from big companies to inspire 500+ attendees• Designed digital and print assets for a student-led conference• Collaborated with a team of designers to work cross-functionally with strategy and logistic teams

• Led members of the Women in Business community to establish and execute a campaign for an annual conference featuring female leaders from big companies to inspire 500+ attendees. • Developed core positioning and brand guidelines that reflected the organization’s values and created a lasting effect on the conference perception and women in the business community.• Developed brand guidelines utilizing the Adobe Creative Cloud, Airtable, and Google G Suite

• Collaborated with marketing interns to ideate, strategize, and present live to 500+executives, managers, and Cisco employees on a strategy that Cisco can utilize toenhance its organic social marketing strategy on Reddit.• Worked closely within MarCom platforms to automate and improve datamanagement. Responsible for standardizing and uploading lists into Marketo andensuring they map correctly and route properly in Salesforce.• Worked with various teams in building configurations to gate content and assisted inbuilding nurture programs within Marketo.

• Conducted qualified lead research and discovered pipeline sourced by partners in Salesforce not previously credited to the partnership team.• Formulated marketing communications for partner events, including developing landing pages, emails, calendar invites, and event communication. Conducted venue research as well and communicated directly with vendors.• Executed strategies for data management to align information for partner event registrants ranging from 100–1000+ attendees with the correct upload sequence for MarCom platforms and reported and analyzed campaign performance by building dashboards in Salesforce.

• Assisted with the organizational structure for global campaigns, marketing documents and files on Monday.com through the creation of personalized dashboards and tutorial videos that were utilized by marketing teams. • Assisted in the management of the Integrated Marketing Calendar, a compilation of the global partner, client, and prospect. • Utilized data management tools in excel to align information for partner event registrants ranging from 100-1000+ attendees with the correct upload sequence for Hubspot.