Anna Harrison Email & Phone Number

Wakefield

Burnley

- Responsible for the complete campaign management of all online promotions and creation of all onsite marketing assets including homepage banners, static pages and promotional content- Working closely with outside design agencies to develop onsite marketing content, from briefing to execution- Complete management of the Content Management System for the website using the EpiServer platform- Responsible for the management and execution of the digital marketing plan in order to drive ecommerce sales and the customer experience- Maintaining onsite content and ensuring all content is up to date and all pages, products and prices on the site are correct and in line with trading at all times- Regularly reporting on activity to demonstrate attribution, results and returns through Google Analytics- Working closely with all trading teams and marketing functions to ensure the online marketing activity is aligned with the instore activity- Creation and management of all email marketing campaigns, managing the email program and owning all online customer data to ensure it is captured correctly and utilized to drive commercial benefits. Increasing customer database and email sign ups through competition incentives- Management of SEO agency, working with the agency to develop an online content strategy and to increase traffic - Assisted in the delivery of the new ecommerce platform – EpiServer using EIB Digital (January 2013)- Assisted in the development of a new mobile optimised site, used by 40% of all visitors and 45% from email traffic (April 2013)

Wakefield, United Kingdom

- Responsible for the complete campaign management process and creative direction of marketing activities - Project manage the planning, scheduling and creative implementation of campaigns across both the Financial Services and Retail sectors of the business- Working alongside the Multichannel and Operations departments to ensure all campaigns are launched online and consistent through all online and offline channels- Full budget management of campaigns assigned, ensuring all costs are within budget - Liaising with all internal and external stakeholders, communicating briefs, key outputs and results of campaigns - Supporting Marketing Managers with Financial Services product launches, including product and creative brief writing, print matrixes, creative direction and store communication- Project manage the planning, scheduling and implementation of all marketing support for 3 new store openings every month. This includes POS, outdoor advertising, door drops, press releases and organising the grand openings- Project manage the planning, scheduling and implementation of all marketing support for the rebranding of 5 stores a month. This includes the installation of new POS instore and working with contractors to implement new external fascia’s. This also includes the organisation of the marketing support for the area which includes outdoor advertising, door drops, mail out to existing customers and PR - Conduct competitor store visits - gather information on POS, products and services offered by major competitors and report findings back to the marketing team- Manage bespoke marketing activity and store requests to ensure a smooth day to day running of the marketing team

Oldham, United Kingdom

- Setting up new product lines and related products on Confetti.co.uk using Priam software- Writing copy for the new products on Confetti.co.uk using basic HTML- Setting up voucher codes for Confetti.co.uk using Priam software, briefing all departments on promotions- Writing weekly creative briefs for e-campaigns- Writing weekly sales analysis reports on the success of the weeks voucher code offers - Writing copy for direct mail - Designing POS for stores- Proofing all e-campaigns, POS, press releases & mail outs- Managing the media schedule, booking adverts and liaising with agencies to ensure artwork meets the deadlines- Managing wedding exhibitions to a budget – booking exhibitions, briefing staff, ordering props and display material- Working closely with the PR agency. Proofing press releases, creating and keeping updated a tracking system in Excel to track press samples sent out, samples returned and the coverage received

Burnley

- Working alongside an external design agency to create regular promotional leaflets - arranging samples with the buyers, booking models, attending photoshoots, working with the Buying Directors on the design and layout. - Proof reading; ensuring all merchandise, descriptions, logos, images and prices in the leaflets are correct- Using Quark software and Adobe Photoshop to create POS material to strengthen the marketing campaign in store- Organising new store openings - liaising with local media, organising promotions, launch events, POS packs, customer notices and assigning appropriate charities to each new store- Working closely with buyers to develop own brands, creating a name, brand image, logo design & ticketing specification booklets to send to the suppliers. Responsible for registering the trademarks and overcoming any barriers with the registration process. Organising and ensuring a strong promotion of the new brands in store.- Writing the weekly Company newsletter, sent to all 130 stores- Designing, formatting and collating all information for company PowerPoint presentations- Helping develop the new website and implementing a new media strategy including management of social networking

Ba (Hons) Fashion Management, Marketing, Fashion Management (Marketing Pathway)

Education record