Anna Izotova Email & Phone Number

Barcelona, Catalonia, Spain

- Managing high budgets on key channels across different Apps with target ROAS. - Increasing profitability of UA campaigns on Meta/TikTok/Google to achieve revenue / net profit goals. - Participation in budget planning. - Working with different monetisation Apps (IAP / Ads). - Improve efficiency of Soft Launch phase from marketing side. - In charge of creatives process (Concepts ideas -> testing -> reporting -> UA scaling) and automating the process of testing and reporting. - Improve tech integrations (IOS schemas, test events) and lower discrepancy by analysing different SDKs.

Barcelona, Catalonia, Spain

- Increasing profitability of UA campaigns on Facebook/ ASA / ASO across different apps (CATS, Bullet Echo, Overcrowded, Downhill Smash, EvoPop). Experimenting, testing new features Facebook.- Managing creatives testing process to strengthen campaigns’ performance. Building new creatives approach for each game. A/b testing of creatives. - Improve soft launch process and decision making on Facebook (CPI, CTR tests) + product acquisition. - Data analysis of key metrics (ROAS, CPI, CVR, pROAS).- Tech support for Facebook processes, SKAD, IOS, integrations with MMP (Adjust, Appsflyer).

Barcelona, Catalonia, Spain

- A/b testing of creatives. - Soft launch process on Facebook (CPI, CTR tests) + product acquisition. - Data analysis of key metrics (ROAS, CPI, CVR, pROAS).- Tech support for Facebook processes

Barcelona, Catalonia, Spain

SEM and Google Analytics

Saint Petersburg, Russian Federation

- Responsible for invoices - Monthly reporting to departments to keep them informed about expenses and invoices (Excel)- Connection between different departments- Improving documentation flow - Office-manager's work, including making business trips, booking tickets, organization of meetings- Work in programs: Back Office, Share Point

Phd, Entrepreneurship And Management

The Master In Economics And Business Administration (Meba), Economics And Business Administration, 7

Activities and Societies: Research about parenting innovations in Spain in the context of global crisis- Research "Patenting in Spain.

Specialist, Economics And Management

Activities and Societies: - Research “Planning as a function of management at the region level in Saint Petersburg” - Head of the Social.