Ignacio Sánchez Checa Email & Phone Number

Barcelona, Ct, Es

Barcelona, Cataluña, España

Led and revitalized mature games (Cut the Rope & King of Thieves), driving significant LTV and revenue growth through data-driven strategies.-Increased LTV by over 150% in King of Thieves through optimizations in rewarded videos, offers, and in-app purchases.-Reactivated marketing efforts after 6 years for King of Thieves following the LTV improvements, and started spending profitably in UA.-Boosted LTV for the iconic Cut the Rope by over 100% by focusing on rewarded videos and improving IAP monetization.-Leading the exploration of innovative approaches to reimagine some of our old classics for a new generation of players, leveraging insights from user research and data analysis.-Leveraged A/B testing and data analytics to optimize product performance and make data-informed decisions.-Cultivated strong relationships with key stakeholders to ensure alignment and smooth execution of product strategies.

Barcelona, Catalonia, Spain

Rebuilt the analytics department following a company restructuring, implementing new processes and hiring top talent, while still collaborating with several games and providing product insights.-Re-shaped the hiring process by refining candidate criteria and how we were evaluating our candidates, resulting in a 100% success rate for new hires.-Responsible for hiring 5 new Jr Product Analysts, with all of them passing probation and becoming great analysts.-Led and mentored a team of analysts, overseeing day-to-day work and introducing them to our data-driven culture of decision-making.-Developed and executed a comprehensive onboarding program for new analysts, ensuring a smooth transition and rapid skill development.-Defined clear career paths and performance metrics to provide clarity and drive analyst's growth.-Established a robust knowledge-sharing initiative to promote continuous learning and collaboration within the team.

Led the entire analytical pipeline for three games from soft launch to global launch (Evopop, Downhill Smash, Overcrowded Tycoon), providing critical data-driven insights that informed product decisions and shaped the game’s roadmap.-Provided data-driven insights to inform product decisions and strategy.-Conducted A/B tests to validate hypotheses and find opportunities-Collaborated with PMs and Designers to estimate the impact of potential features, prioritize them, and shape the roadmap with its forecast.-Streamlined monthly results presentation by creating a standardized template and guidelines, reducing production time by 50% and improving the clarity and quality of insights.-Developed a price parity tool to optimize pricing strategies for international markets. Implemented this tool in Overcrowded Tycoon, resulting in a 30% increase in IAP ARPU for Tier 2 and Tier 3 countries.

Barcelona, Cataluña, España

Lead the coordination of global exclusive partnerships, growing +60% monthly orders. -Developed a Global Exclusivities Tracker working with 28 local teams in order to provide a unified source of information for the company and send monthly analysis to top management.-Built an Exclusivity Proposal Calculator for creating effective offerings in an easy and fast way. Gave training to +20 account managers and team leaders from top markets.-Created a Playbook for local teams with everything someone needs to know about exclusivities and which are the steps to follow. Also provided a Toolkit with: General Pitch Deck, Assets Matrix, Best Deals Repository, Alert Dashboard, Exclusivity Candidates, FAQs.-Explored new types of revenues and different types of exclusivities.-Identified Partners for local teams to renegotiate commissions and increase their basket size, with an impact of +1M €.

-New business initiatives: The Fashion Category was perceived as fake. We decided to go with a first-party strategy analyzing the most suitable brands and product mix. Planned an additional 4M USD GMV in Mexico. Same strategy was rolled out for other countries.-Unit Economics: Creation of a scalable SQL architecture, visualized in Tableau, that allowed teams to perform complex analysis of the entire ecosystem + P&L. Due to this, controlling positions were created for different BUs to focus on profitability and not just growth.-Insights Package: Gave an information package to every vertical containing a heatmap with main brands and categories from Google Ads, a document of the product mix of the main players by web scraping in R, and user behaviour and cluster analysis of our consumers. Clear view of what people are searching, what competitors are offering, and our supply gap.

Argentina

-Weekly and monthly analysis of the main metrics explaining its variations. (Users, Buyers, Sellers). Sent to VPs and managers of the company.-Development and implementation of a performance matrix for the main metrics allowing us to have a better understanding of the metric’s variations.-India analysis, and gaps with the product. Migrating the app to India was the main focus of the company.-Creation of a Predictive model alongside our Data Scientist.-Competition analysis development.-Business unit analysis regarding main categories.

Buenos Aires, Argentina

Agrochemical market analysis for Argentina, Bolivia, Paraguay and Uruguay.Competition analysis.Pricing analysis.Analysis of weather situation around the country.Studies interpretation.

Argentina

Argentina

Argentina

Argentina

Bachelor Of Business Administration - Bba

Special mention for my final research work related to sustainability. Selected by Entrepreneurship Competition 2016 to be mentored..

Data Scientist Program

Activities and Societies: Data Scientist course covering R and Python.

High School Diploma

Activities and Societies: Advertising Workshop Communication Workshop