At Notable Fare Consulting, I specialise in driving growth for businesses within the beverage, retail, sports, gifting, hospitality, and FMCG sectors. My approach combines deep industry insight with a network of trusted third-party professionals, each vetted to meet the high standards necessary to deliver exceptional results.I personally oversee projects ranging from strategic sales and distribution enhancements to comprehensive rebranding initiatives. My expertise includes managing direct-to-consumer channels, conducting portfolio reviews, and refining customer-facing spaces like cellar doors to align with modern consumer expectations.My role also involves effective stakeholder management and government liaison, ensuring that all projects comply with industry standards and contribute to sustainable business growth. Clients benefit from a tailored approach that encompasses everything from initial branding concepts to execution, ensuring a cohesive brand experience across all touchpoints.From boutique interventions to large-scale transformations, I ensure that every project is managed with precision, delivering enhanced brand visibility, increased customer engagement, and significant growth in sales and distribution metrics.https://www.notablefare.com.au

As a co-owner and the Community Engagement Manager at The Sailing Club, I lead initiatives that breathe life into regional towns across South Australia by organising vibrant events that showcase exceptional local food and wine. Our events, celebrated for their family-friendly atmosphere, not only bolster local economies but also spotlight regional producers and suppliers.In my role, I engage deeply with each community, facilitating workshops and forums that invite local input and foster a sense of ownership and pride among residents. I manage relationships with multiple stakeholders, including local governments, businesses, and nonprofit organisations, to ensure broad community support and participation. My efforts include negotiating partnerships that enhance event offerings and drive local tourism.I also oversee marketing and public relations strategies to elevate event visibility and impact. This involves crafting compelling narratives that resonate with diverse audiences, leveraging social media platforms to boost engagement, and conducting post-event evaluations to measure success and gather insights for future events.Through these multifaceted efforts, I strive to create memorable experiences that leave a legacy of warmth and gratitude, cementing The Sailing Club's reputation as a catalyst for community unity and economic vitality.https://www.thesailing.club

In my consulting role at BMP Consulting, I specialise in stakeholder engagement and strategic communication, focusing on complex projects within the mining and medical industries. My expertise lies in creating and implementing robust communication strategies that effectively align corporate, government, and community interests, ensuring cohesive project progression.I am responsible for developing strategic frameworks that enhance stakeholder relations, support project objectives across diverse sectors, and ultimately drive successful outcomes. My work includes coordinating and managing significant events that boost community engagement and improve educational outreach, contributing to a deeper understanding and stronger support for ongoing initiatives.Additionally, I have been instrumental in developing and refining brand and membership engagement strategies. These efforts have markedly enhanced our market presence and facilitated sustainable growth by resonating with a wide range of audiences.Through my consulting at BMP Consulting, I have significantly expanded my professional network and gained valuable insights into new industries, further sharpening my skills in managing complex stakeholder ecosystems and delivering impactful communication strategies.https://www.bmp.marketing

During my tenure at Kirrihill Wines, I led the strategic evolution of the brand’s global presence with a focus on innovative solutions from inception to completion. I orchestrated a comprehensive rebranding initiative, including a redesign of the logo and portfolio, which markedly improved our market presence and consumer perception. My approach combined deep industry insights with robust stakeholder engagement and effective market activation strategies. I developed and expanded Brand Owned and Operated (BOB) opportunities, enhanced direct-to-consumer sales channels, and designed effective route-to-market strategies that optimized distribution and maximized impact. Additionally, I strengthened relationships with major national accounts and engaged deeply with the community, aligning brand initiatives with community values and significantly boosting local support. My strategic efforts also extended to event management, where I leveraged my skills to enhance brand visibility and engagement through meticulously planned events. These initiatives collectively contributed to substantial sales growth and reinforced Kirrihill Wines’ reputation for quality and innovation, highlighting my capability to drive business success and brand transformation in highly competitive markets.

In my role as Brand Manager at Kingston Estate Wines, one of Australia’s largest family-owned wine companies, I spearheaded the launch of the Kingston Estate Mo Sisters line, overseeing the project from conception through to successful market execution. This involved conducting extensive market research and feasibility studies across global markets and crafting strategic go-to-market plans.I was responsible for reviewing and optimising all current Memorandums of Understanding (MoU) across various distribution channels, implementing necessary changes to enhance operational efficiency and budget compliance. My focus on strengthening sales channels led to the development of strategic sales plans targeting national, UK, and EU markets, significantly boosting growth and market penetration.Additionally, I led a direct-to-market campaign that reinforced Kingston Estate's position as a premier family-owned brand. I also developed comprehensive business plans for major clients including Coles Liquor Group, Endeavour Drinks Group, and independent retail and on-premise retailers, aligning with overall corporate strategies. My efforts extended to enhancing local site tourism and formulating targeted marketing strategies, further establishing Kingston Estate’s footprint in the competitive wine industry.

As General Manager at Lost Buoy Wines, I was pivotal in rebranding and repositioning the winery, transforming it from its original identity into the renowned Lost Buoy brand. My strategic vision and execution drove the brand to achieve impressive sales of 10,000 cases globally within just three years. I led the conceptualisation of the brand, overseeing its development from the ground up, including crafting and implementing growth strategies that aligned perfectly with our start-up objectives.My role encompassed managing production and distribution operations, coordinating with third-party winemakers, vineyard managers, and production contractors to ensure top-quality results. I also handled stakeholder relations, significantly enhancing brand reach and market penetration both nationally and in export markets. Beyond these achievements, my responsibilities included overseeing daily operations, ensuring regulatory compliance, marketing, and sales management, and nurturing a workplace culture that promoted innovation and dedication.My tenure at Lost Buoy was marked by a series of strategic successes that not only established the winery as a significant player in the competitive wine industry but also demonstrated my capability to lead a brand from inception to international recognition, making it a compelling case study of effective brand and business management.

During my tenure as National Sales Manager at Schild Estate, a family-owned winery renowned for producing premium wines from the southernmost region of the Barossa Valley, I was instrumental in driving the national distribution, sales, and brand management. My strategic oversight extended across Australia, where I collaborated closely with distributors, sales agents, and directly employed sales staff in South Australia.I was tasked with the crucial responsibility of maintaining rigorous sales targets and budgets, ensuring each market met its financial goals while simultaneously increasing sales volume and enhancing the branding of Schild Estate Wines. My role involved a deep engagement with market dynamics and consumer trends, which was vital in positioning Schild Estate as a quintessential representation of Barossa wines, celebrated for their authenticity and quality.This position not only demanded a robust understanding of the competitive landscape but also required a dynamic approach to sales strategy and team leadership, ensuring the sustained growth and market penetration of the Schild Estate brand.

As Area Manager at Chace Agencies, I spearheaded the representation of 21 distinguished wineries within our portfolio, focusing on the South Australian market. My role centred on managing key accounts, where I achieved notable success in nurturing top-tier customer relationships and vigorously supporting the brands under our management. My dedication and strategic approach to sales and customer engagement led to winning a prestigious national sales award with a principal winery in our portfolio. This accomplishment not only underscored my effectiveness in the role but also catalysed my recruitment as the National Sales Manager at Schild Estate, highlighting my capability to drive business growth and market expansion.Throughout my tenure, I was committed to building enduring relationships with clients, demonstrating a tenacious and dedicated work ethic. My efforts not only delivered substantial results for the brands I represented but also left a lasting impact, as evidenced by the meaningful leaving gifts I received, symbolising the strong bonds and mutual respect cultivated with clients and colleagues alike.

In my initial role as a Sales Representative at Empire Liquor, I quickly established myself as a top contributor within the FMCG industry, focusing on both wine and beer portfolios. My responsibilities included managing and expanding a diverse client base in the Adelaide region. I excelled in maintaining strong relationships with the clients I inherited, ensuring their continued satisfaction and loyalty to our brands.Leveraging my skills in strategic engagement and relationship building, I significantly grew my territory by identifying and capitalising on new business opportunities. My proactive approach and dedication to client service not only increased sales but also enhanced the overall market presence of Empire Liquor. This role laid a solid foundation for my subsequent positions, teaching me the importance of strong customer relationships and effective territory management in the competitive beverage industry.

As an Assistant Food and Beverage Manager at W Hotels, I had the unique opportunity to be part of the pioneering team for the first W Hotel in Australia, located in the iconic Woolloomooloo Sydney. Recruited by the Starwood Hotel Group, I played a pivotal role in the hotel's opening, leveraging my prior experience in hotel management to establish a high standard of service that matched the prestigious W brand.My responsibilities were extensive, encompassing the development and implementation of Standard Operating Procedures (SOPs) across all four Food & Beverage Departments. I led efforts in recruitment, training, and the design and fit-out of dining and service areas, ensuring each facet reflected the sophistication and style of W Hotels. A significant part of my role involved crafting and refining the food and beverage menus, which were central to defining the guest experience.Holding this position during the Sydney 2000 Olympics provided me with invaluable event management experience, as I navigated the challenges and opportunities of an international spotlight. One standout experience was hosting a private dinner for 12 ABC Executives, featuring an intimate performance by the legendary Jimmy Barnes, which underscored the high-profile nature of our clientele and events.This role not only deepened my expertise in luxury hospitality management but also highlighted my ability to operate effectively in dynamic, high-stakes environments. It was a privilege to contribute to the international reputation of W Hotels and to be involved in my second hotel opening, which further honed my skills in launching and managing premier hospitality establishments.