Anna K Email & Phone Number

London, United Kingdom

London, United Kingdom

Periodic sales budget forecasting and monitoring. Planning and execution of marketing projects such as product launches and strategic branding, supervising up to 10 new launches per year. Implemented social media and e-mail marketing. Organisation and management of more than 12 consumer campaigns/events per year, resulting in notable customer engagement. Responsible for leading, managing and mentoring a team of 3 staff, ensuring performance targets and set objectives are met.

London, United Kingdom

Planned and developed the marketing real estate of the company including the branding guide- lines and social media. Directed a complete website design of www.streamhub.co.uk, increasing the exposure of the company’s main product. Formulated a marketing strategy by developing market research reports, sales pipeline, pitch presentations, and competition benchmarking. Liaised with external stakeholders, discussing future projects with potential and existing global clients.

London

Successfully planned and managed corporate conferences and investor meetings, connecting Asian and Japanese corporations to global equity investors across European destinations. Coordinated more than100 corporate roadshows and 3 major investor conferences. Developed strong business relationships both with investors and corporate clients by ensuring flawless communication with the internal Equity Sales Unit, participating corporates and external stakeholders.

Tokyo, Japan

Established a corporate branch office based in Tokyo in May 2009 in order to expand the company’s business in the Asia-Pacific region. Identified new business opportunities and formulated sales strategies in order to build and maintain a healthy pipeline of new business. Drove all aspects of the sales cycle including; sales budget forecasting, proposals, scoping, pricing and contract negotiations, acting as the main point of contact for clients. Organised the company’s participation in the major international trade exhibitions and conferences. Averaged more than 2 million USD in annual sales, and increased the existing client portfolio by more than 400%.

Tokyo, Japan

Identified new business opportunities and formulated sales strategies in order to build and maintain a healthy pipeline of new business. Planned and developed the marketing real estate of the company, including a localised product catalog and the brand website. Organised the brand artist’s exhibition from inception to completion, attaining more than 300 visitors during 5 days, 130 attendees to the launch-party as well as media coverage in more than 10 publications, including Elle and WWD Japan.

Tokyo, Japan

Conducted market research on the biotechnology and the processed meats industries in Japan (reports published on The Spanish Institute for Foreign Trade). Advised Spanish corporate exporters on how to establish business in Japan, increasing the expo- sure of Spanish products in Japan. Coordinated the participation of Spanish companies in international trade events, increasing the number of exhibitors from year to year.

Paris Area, France

Assisted in identifying new business opportunities in Asia by writing market research reports and developing the sales pipeline. Contacted potential global clients, collaborating with the Account Manager in the sales pitch and following negotiations. Provided after-sales support to clients, analysing their needs and correctly assisting them.

Barcelona Area, Spain

Essec

Bachelor, Business Administration

Certificate, International Trade And Commerce