Anna Kramar Email & Phone Number

Development and implementation of the communication strategy. Management of all internal and external relations including coordination of media team and external Digital agency. Leading meetings with stakeholders, developers and high-level decision makers. Supporting and furthering the wider AIYA bureau vision.

“Forms of Silence” – personal exhibition of sculptor Driaan Claassen will start as part of the Cosmoscow parallel program. For the first time in Russia the works of a young artist from Cape Town will be presented in VCA space on Ostozhenka. The project is timed to coincide with the launch of the gallery of collectible design and art “AIYA collectible”.

Brand imaging and public relations development for gallery projects, including international art fairs.Also for WHO I AM Gallery I performed as a general producer to organize the "VACUUM" exhibition at the Ruarts Foundation (Moscow) in November 2021. "VACUUM" is the result of a creative collaboration between artists Jacob Yakubov and Misha Most at the intersection of fashion and art. The basis for research was the concept of vacuum, the idea of ​​knowing emptiness.

The first art residence opened in Ivanovo’s central train station (Russia) in August 2021. The "Art Station" is an interdisciplinary project that combines industrial design, fashion, and street art. The project comes along with an artist residency and houses specially commissioned artworks and performances. I have led the press office of the project and developed a communication strategy to ensure maximum attention to the art residence. We organized the press tour and guest management. Our main goal was to attract to the regional event the attention of people who set the cultural agenda in the capital.

Москва, Россия

Russia Top Choice was launched in 2016 as a stage of international Lexus Design Award competition. I joined the project in 2018 to establish/maintain a high profile for the award among Russia’s artists/designers/innovators and ensure audience growth. To achieve this I put together a community of professionals/opinion leaders around the award. Among others it included jury members and experts, who effectively acted as brand ambassadors for Russia Top Choice increasing loyalty among colleagues following their work. During both years of my work Russia Top Choice saw more projects submitted for competition than any other Lexus Design Award country stage.

Москва, Россия

Generative Gallery, a multimedia exhibition featuring an array of multimedia-artists from around the world had been our longtime pipe dream at Radugadesign. So in 2018 I jumped at the opportunity to make it a reality. Managing a team of five (art-director, technical director, creator, producer) with support from Raduga’s staff I had a role in both curating and creative direction of the Gallery. In short all key aspects of the project were my responsibility: from venue selection to negotiating with artists – Maotik, Bordos.ArtWorks, Zhestkov.Studio, Daniel Rossa and others.

Москва, Россия

Joined locally reputable design studio to help it become a household name in media art with clients from overseas (New Jersey Devils, Chicago Bulls), China (NIO Blue Sky, Kingway), Europe (Porsche, SAP), Russia’s most celebrated institutions (The Bolshoi Theatre, Tretyakov Gallery) and others. Set up a communications strategy more or less from scratch and was in charge of implementing it, as well as corporate storytelling, social media, interactions with the press/influencers, high profile brand partnerships and festival/award/industry event participations for some 3,5 years. During this period I mediated creation of dozens of items in press, provided executive communication counsel for key team members, company’s owners and board of directors; managed some of studio’s festival projects (Festival of Lights, Berlin; C Future Art Festival, Shenzhen, etc); and myself wrote/produced speeches, videos, presentations, screenplays, social media content in two languages.

Москва, Россия

Russia’s biggest escape room franchise put me in charge of all external communications, media campaigns, top-management’s personal PR and compiling essential recommendations for franchisees around the world (in 2016 there were some 30 of those in Russia and another 8 abroad). To implement our ambitious thought leadership strategy I had to build and maintain relationships with key media and influencers, support the team for earned media coverage, awards/industry events and new launches. The most important of the latter during my time with the company were “Moscow 2048” immersive theatre and first ever Escape Room Amusement Park by Claustrophobia.

Москва, Россия

One of Moscow’s oldest museums invited me to grow brand presence among younger audience most importantly through increasing engagement in digital/social media. In addition to typical digital tasks – supervising a massive overhaul of the museum website, carving out a novel social media strategy (and getting off the ground), I did quite a bit of in field community management helping attract young trendsetters and opinion leaders.

One Russia’s most celebrated private contemporary art centres – Winzavod put me in charge of realising PR strategy. During my spell I took care of media monitoring for the CEO, handling press inquiries, coordinating logistics for press previews, launches, on-site media events, as well as large chunk of content-related assignments in collaboration with various departments (education programmes, exhibitions, events etc.).

Magazine layout planning. Coordination and organization of fashion shoots;Work with PR managers of fashion and jewelry brands, with authors, translators, photographers, and other contractors.

After earning a bachelor's degree in Journalism and studying for a Master's degree in Media Management at HSE University I joined DE I / Desillusionist magazine team. I was engaged in the promotion of the magazine at all major events in the cultural life of the capital ("ART MOSCOW" Antique and Art Fair, Bolshoi Theater events, Mercedes-Benz Fashion Week, Volvo Fashion Week, "Samurai. Art of War" exhibition, Avatar Group special projects, OIOIOI International Art Gallery exhibitions, Valentin Yudashkin show, and others);I work with clients, business partners, and journalists; I prepared and organized events: exhibitions, presentations, and master classes. Wrote articles, press releases, advertising, and information materials; Development of photography concepts; Selection of photos in the layout / on the site; Prepared content for the website; Provide daily support of the magazine in social networks; Development of the base of contacts and clients of the DE I media group.

Participation in the organization of exhibitions (Gallery events; ART MOSCOW, the solo exhibition of German photographer Ralf Kaspers at Moscow Museum of Modern Art); Work with the press and VIP guests.

Master'S Degree, Media Management

Bachelor'S Degree, Journalism