Anna Lewis Email & Phone Number

London, England, United Kingdom

I joined OLIVER to work for the company’s luxury alcohol client: Diageo. It’s my role as a senior member of the team to pitch, develop, write, edit and sub-edit strategic content for websites, microsites, banners, newsletters, emails, social posts and sales collateral across several iconic brands, including Smirnoff, Guinness and Gordon’s. The client-facing role involves me crafting content calendars for web/CRM in line with broader strategic approaches and identifying areas of authority and relevance before presenting this work to the client. As well as this, I work closely with the social team to brainstorm social content, as well as creating it myself. For a recent Smirnoff recipe Instagram series, I interviewed members of the public on camera, wrote scripts and recorded my own voiceovers for the campaign.As well as Diageo, I have also been working for Barclays. Knowing of my skills and experience working on social media campaigns, I was brought on to develop, pitch and create attention-grabbing yet valuable posts for Instagram and TikTok.I am the line manager for two employees but have also played the part of mentor for a number of the junior members of the team.

I put my multiple years of journalistic experience and my passion for all things food and drink to great use working at Delish UK. I was one of the founding members of the team that launched the sister site of Hearst US’s site, Delish.com, back in October 2019. Working as the site’s News Editor (and second in command), it was my job to make the Food News and Cocktails and Drinks sections of the site best in class and to increase the site’s overall traffic by both planning content months in advance as well as reacting to breaking news. This included working with brands and clients as well as PRs on news articles around product launches. I also crafted long-form features – both hard-hitting as well as unique pieces that would appeal to our audience on social media. I was responsible for increasing the monthly News sections’ traffic by 104% year-on-year.I was regularly presenting content for Delish (I was the presenter of Delish’s successful Anna Cooks Anything YouTube, Instagram and Snapchat cooking series), and have fronted a number of Instagram Lives, including a weekly Delish Pub Quiz.

London, United Kingdom

I was headhunted by Cosmopolitan UK’s Digital Editor after I was recommended by several former colleagues. While working at Cosmopolitan, the site averaged 13 million page views a month. My role as a section head included creating and uploading articles, galleries, videos and polls, as well as interviewing celebrities on the red carpet, at junkets and other events to obtain exclusive quotes. I worked with the commercial team to create original and shareable content for brands and clients, and pitched advertising campaigns that helped monetise the site’s content through ecommerce while working closely with the commercial team to bring these campaign ideas to life.I managed the site’s Senior Writer, who reported directly to me on a day-to-day basis. I was also the contact for all the website’s freelancers, which meant organising the shift schedule, taking pitches, plus sub-editing and editing the content they created.

London, United Kingdom

As the Deputy Editor of heatworld.com, I constructed and uploaded stories, galleries, videos, polls and more to the website. I was also in charge of commercial franchises, most notably Heat’s Big Night In, sponsored by Lambrini, which was a 10-week campaign focusing on the joy of staying in on a Saturday night. I met with the client to pitch ideas, booked celebrity guests, created viral content on the site and social media, and scripted, produced and starred in live weekly episodes of the show. The main aim of the campaign was social reach. I achieved a reach of 228,145,414 for #heatBigNightIn. And 599,211 Facebook video views. Our most popular Vine achieved 71,000 loops. I was also behind the hugely successful Heat Makes You Happy campaign, which saw me achieve traffic of 2.5million page views despite being given a target of just 700,000. I created original and shareable content for the month-long campaign, including a make-up free celebrity gallery that has received well over a million page views. This isn’t the first time I’ve worked on big advertising campaigns – I regularly pitched ideas for upcoming advertising opportunities, many of which were used to monetise the website. I worked closely with the advertising team to bring those ideas to life for big-money campaigns. When it came to the managerial side of my job, I was in charge of eight members of staff and managed workloads, developed junior members of staff and trained the magazine team to use the CMS. I also managed Heatworld’s freelance rota among other responsibilities, including payments, holiday cover and general website admin. I regularly appeared on Heat’s TV channel on the weekly round-up show, The Hotlist. I had a weekly slot on two Bauer radio stations, for one of which I won a Bauer Hall Of Fame award.

London, United Kingdom

During my time working as Deputy Editor of the Heat website, I was asked if I’d take charge of the magazine’s food page after Heat underwent a huge redesign; transforming it into a far more grown-up and sophisticated publication, with more of a lean towards lifestyle journalism. As Food Editor I created bespoke recipes for different holidays and occasions, cooked and reviewed dishes from new recipe books, created handy how-to guides, and interviewed and commissioned chefs to come up with exclusive recipes.

I have written a wide range of articles for well-known publications such as Loaded magazine, Nuts magazine and Rock Sound magazine. I have also written articles for Nuts.co.uk and Nowmagazine.co.uk and am an experienced online journalist, with an in depth knowledge of the tools required to create online content and maintain a successful website. I have worked for Nuts.co.uk and Nowmagazine.co.uk. A critical element of working as an online journalist is understanding SEO, and I am experienced in writing SEO-friendly copy with relevant keywords and headlines.

After completing a very successful internship at interior design publication, idfx magazine, a new job role was created for me so I could continue working at the company. I worked on FX magazine (commercial interior design), X2 magazine (hotel design), idfx magazine (residential interior design) and the company's website worldinteriordesignnetwork.com. My job role involved finding relevant features and creating copy that worked with the tone of these interior design magazines, as well as collating images from the relevant PRs to support the articles. I also attended press events, called in products samples and manage admin tasks, such as marking-up issues and processing invoices. This job role involved regularly uploading content to the website.