Anna Machowska Email & Phone Number

Zürich, Zh, Ch

Szwajcaria

* Spearheaded the launch strategy for CoffeeB's innovative coffee system in different international markets.* Successfully navigated key stakeholder negotiations.* Collaborated with Delica International teams to leverage global synergies and insights.* Co-developed a comprehensive roadmap for CoffeeB balls portfolio for 2024-2026, based on market trends, research, and category data.* Drove international performance for CoffeeB through a robust KPI system and competition tracking.* Assisted new markets and customers in identifying business development opportunities and adopting best practices.* Led several cross-functional projects to achieve sell-out targets for CoffeeB machines.

Switzerland

* Performed strategic market performance and category analysis.* Identified and tracked category KPIs and market trends, providing actionable insights to sales and marketing teams.* Developed growth strategy for the chocolate category across top customers and sales channels, based on market and customer insights.* Crafted a compelling sales narrative and market entry strategies.* Devised a shopper-centric approach and channel strategy (4P) for international markets, channels, and key customers.* Implemented a promotion process with structured evaluation.* Defined brand/pack/price/channel strategies considering price elasticity, market trends, and competition.* Co-developed the redesign of travel retail portfolio, leading to a stronger channel presence and winning the Global Travel Retail Award for Best Confectionery & Food Product 2023.* Analyzed the UK market and Tesco’s internal data to co-develop a market/retailer entry strategy, including pricing strategy and trade marketing programs, based on a data-driven sell-in story and shopper approach.

* Managed 250+ SKUs by categorizing them into regular, promotional, seasonal, and regional items, with unique pricing and promotional strategies for each.* Managed vendor relationships and successfully negotiated all contract deals within the agreed timeframe.* Fostered strong business relationships with existing suppliers and sought new ones.* Executed product promotions and brand marketing activations.* Reviewed and validated pricing strategies per subcategory, leading to a significant revenue increase.* Consistently surpassed budgeted sales and profit margin targets.* Analyzed product gaps in the category and managed listings of new products after detailed market assessment, leading to significant category growth.* Implemented in-store promotions and planogram optimizations to drive impulse purchases, resulting in an increase in the average transaction value of smallest baskets.

* Executed annual account plans for assigned strategic customers.* Ensured the delivery of expected value and volume targets by assigned customers.* Managed customer-based pricing and calculations.* Drove improved mix management at the brand level, ensuring profitable growth.* Developed and evaluated annual Key Account promotional activities plan aligned to brand plans, ensuring maximum return on investment.* Maximized brands' share of voice within assigned customers.* Led annual negotiation of trade terms.* Provided insights on competitor activity and category trends.* Managed relationships with key accounts.* Collaborated with Regional Sales Managers, Brand Managers, and Trade Marketing Managers for planning, budgeting, and forecasting processes.

* Established cooperation from the ground up between a new beverage company entering the Polish market and all major key accounts, with cost measures in place.* Formulated and implemented negotiation strategies across all channels and key accounts.* Developed and managed budget, sales, and promotional activities in line with predefined standards.* Led comprehensive trade terms and trade marketing programs, overseeing both development and implementation phases, to enhance brand visibility and drive customer engagement, resulting in overachieving sales targets.* Created negotiation strategies and signed cooperation agreements with all assigned Key Accounts within a short timeframe.

* Developed and implemented account strategies that align with company objectives.* Built and maintained strong, long-lasting relationships with key accounts.* Identified opportunities within assigned accounts and collaborated with supporting teams to ensure growth.* Coordinated the involvement of company personnel, including support, service, and management resources, in order to meet account performance objectives and customers’ expectations.* Met assigned targets for profitable sales volume and strategic objectives in assigned accounts.* Proactively led a joint company-strategic account planning process that develops mutual performance objectives, financial targets, and critical milestones for a one and three-year period.* Completed key account plans and Joint Business Plans with Key Accounts, that met company standards.* Maintained high customer satisfaction ratings that met company standards.* Independently led yearly negotiation processes with Key Accounts.* Successfully launched new products across Key Accounts within a given timeframe.* Successfully acquired new customers, which brought additional substantial revenue to the company.

* Conducted in-depth sales trend analysis using a variety of data sources, providing valuable insights on market dynamics.* Developed strategic recommendations to enhance product sales based on the analysis.* Monitored competitors' promotional activities and devised effective counter-strategies.* Fostered a strong collaboration with the Trade Marketing Department, coordinating on monthly action plans for various channels and key customers.* Compiled and presented comprehensive monthly summaries of channel performance and key customer results.* Evaluated the effectiveness of various marketing programs and strategies.* Identified and interpreted significant trends or patterns in complex data sets, providing actionable insights.* Provided sector and competitor benchmarking, ensuring the company maintained a competitive edge.

* Gathered and analyzed sales data from foreign markets, providing critical insights for strategic planning.* Assisted in the realization of marketing campaigns, contributing to the development and execution of engaging content and promotional activities.* Supported the management of Zubrowka’s website, ensuring up-to-date and accurate content.* Assisted in the preparation of export documentation and shipping arrangements, ensuring compliance with international trade regulations.* Conducted market research to identify new business opportunities and understand competitive landscape in foreign markets.* Coordinated with logistics and supply chain teams to manage product delivery timelines and resolve any issues.* Assisted in managing relationships with distributors and clients in foreign markets, ensuring excellent customer service and fostering long-term partnerships.* Supported in the preparation of sales forecasts and budgeting processes for international markets.

Master'S Degree, International Economics

Master, Administration

Activities and Societies: Erasmus Student Network

Economics

Erasmus Exchange