Anna Macleod Email & Phone Number

Melbourne, Victoria, Australia

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

As a member of the Senior Leadership Team and board my key responsibilities include:Group business strategy - values and people centric strategy - Marketing & Brand - Innovation and growth strategy - ESG strategy - Technology (operations, infrastructure, digital product and software, and innovation) - Digital and eCRM - Digital and Business Transformation.

London, United Kingdom

As a member of the Senior Leadership Team and a regular guest at Board, my key responsibilities are: Marketing & Brand - Innovation - Technology - Transformation & Growth - PR & Communications - PeopleIn addition to my responsibilities as Marketing Director, which has included responsibility as lead for the group in technology innovation and growth.

London, United Kingdom

• Director responsible for marketing and communications strategy and delivery across the KFH Group. Reporting to the board, and a member of the Senior Management Team responsible for developing and delivering the.
• KFH brand development, positioning and roll out across the Group
• Developed and introduced ‘MI’ modelling to deliver ROI and insights driven from marketing and communications activity back to the business to help drive commercial decision
• Driving customer and internal research and insights to inform strategy and operational initiatives
• Development of digital strategy in order to facilitate brand and commercial objectives across paid, earned and owned platforms and channels and increase leads and conversion cross channel
• Overseeing integrated marketing strategy for the Group

London, United Kingdom

• Responsible for marketing, communications and PR direction and strategy for the KFH Group. A member of the joint operations team responsible for developing commercial and operational Group strategyDepartment head.
• Group marketing budget that includes overseeing of supplier relationships, negotiations and operations
• KFH brand development, positioning and roll out across the Group
• Development of digital strategy in order to facilitate brand and commercial objectives across paid, earned and owned platforms and channels
• Overseeing integrated marketing strategy for the Group delivering across on and offline channels
• Maximisation and ongoing development of systems and programmes to facilitate micro and macro market marketing initiatives

London, United Kingdom

• Responsible for marketing, communications and PR strategy for the KFH Group, and a member of the senior management & joint operations team responsible for developing commercial and operational Group.
• Group department budget that includes overseeing of supplier relationships, negotiations and operations.
• Development and roll out of brand strategy to deliver against whole of market objectives, whilst in conjunction addressing micro-market requirements, and developing brand extension to deliver upon specific commercial.
• Development of integrated digital and audience strategy in order to facilitate brand and commercial objectives across paid, earned and owner digital platforms and channels
• Development of data lead insights to drive commercial opportunities within the Group
• Overseeing marketing and PR support across 50 retail branch network including in-branch, acquisition marketing programs, customer magazine development, direct and digital marketing and press coverage delivering on.

London, England, United Kingdom

Melbourne, Australia

Responsible for Kmart brand relaunch strategy and execution which included multi-channel creative development (‘OK’), integrated media planning including first in market cross-media network sponsorship execution, cross-functional integration across the business and a $10M launch budget. Channels include; television, print, press, in-store, eCRM.

Melbourne, Australia

• Development of data, digital and direct strategy, and management of implementation across leading brands including;
• Kraft Philadelphia (Account Lead)
• Kraft Vegemite (Account Lead)
• Ford Motor Company
• BP Channels and projects include;
• Philadelphia Cream for Cooking – new product launch (website, digital media, integrated multi-agency approach)

Bachelor Of Business, Marketing (Distinction)

Education record