Anna Macleod Email & Phone Number

Melbourne, Victoria, Australia

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

As a member of the Senior Leadership Team and board my key responsibilities include:Group business strategy - values and people centric strategy - Marketing & Brand - Innovation and growth strategy - ESG strategy - Technology (operations, infrastructure, digital product and software, and innovation) - Digital and eCRM - Digital and Business Transformation & growth strategy and solutions - PR & Communications - employee/employer brand - B2B strategy - Commercial, P&L and financial management and responsibility across all relevant budgets for disciplines - telephony, connectivity, communications network and Microsoft 365 transformation - reporting analytics and management information - Data

London, United Kingdom

As a member of the Senior Leadership Team and a regular guest at Board, my key responsibilities are: Marketing & Brand - Innovation - Technology - Transformation & Growth - PR & Communications - PeopleIn addition to my responsibilities as Marketing Director, which has included responsibility as lead for the group in technology innovation and growth strategy, I am responsible for the innovation team comprising IT Operations, Business Analysts, Project Managers, Developers and Product Managers.My role is to lead and deliver innovation and technology initiatives across the Group targeting customer, client and internal audiences to drive the growth of commercial and strategic goals.As business that has people and service at the centre of our strategy, I alongside our other People teams, my communications team and I are responsible for delivering engagement and insight strategy in order to enhance the employee experience vital in uplifting and driving our the business forward.

London, United Kingdom

Director responsible for marketing and communications strategy and delivery across the KFH Group. Reporting to the board, and a member of the Senior Management Team responsible for developing and delivering the commercial objectives of the KFH Group. Overseeing three departments within the Marketing and Communications division which includes 11 employees across three teams; Marketing, PR and Communications and Design and Production.Responsibilities include;• KFH brand development, positioning and roll out across the Group• Developed and introduced ‘MI’ modelling to deliver ROI and insights driven from marketing and communications activity back to the business to help drive commercial decision• Driving customer and internal research and insights to inform strategy and operational initiatives• Development of digital strategy in order to facilitate brand and commercial objectives across paid, earned and owned platforms and channels and increase leads and conversion cross channel• Overseeing integrated marketing strategy for the Group • Group marketing budget responsibility • Overseeing of supplier relationships, negotiations and operations for all divisional agencies and partner companies• Maximisation and ongoing development of systems and programmes to facilitate micro and macro market marketing initiatives • Development and integration of data-drive marketing systems and strategy implemented across multiple channels including introduction of CRM• Development of acquisition and retention strategy across consumer channels delivered through cross-channel platforms, campaigns and programmes• Overseeing marketing and PR support across 60 retail branch network including in-branch, acquisition marketing programs direct and digital marketing and press coverage delivering on local and whole-of-market levels dependent on objectives

London, United Kingdom

Responsible for marketing, communications and PR direction and strategy for the KFH Group. A member of the joint operations team responsible for developing commercial and operational Group strategyDepartment head responsible for three team - Marketing, PR and Communications, and Design and Production delivering all marketing and PR output for the Group.Responsibilities include;• Group marketing budget that includes overseeing of supplier relationships, negotiations and operations• KFH brand development, positioning and roll out across the Group• Development of digital strategy in order to facilitate brand and commercial objectives across paid, earned and owned platforms and channels• Overseeing integrated marketing strategy for the Group delivering across on and offline channels• Maximisation and ongoing development of systems and programmes to facilitate micro and macro market marketing initiatives• Strategic development and delivery, redevelopment and launch of award-winning website • Development and integration of data-drive marketing strategy implemented across multiple channels • Overseeing marketing and PR support across 50 retail branch network including in-branch, acquisition marketing programs direct and digital marketing and press coverage delivering on local and whole-of-market levels dependent on objectives

London, United Kingdom

Responsible for marketing, communications and PR strategy for the KFH Group, and a member of the senior management & joint operations team responsible for developing commercial and operational Group strategyDepartment-head responsible for management of two teams across marketing and PR functions including six direct reports across all disciplines including multi channel marketing, print production, data, digital, PR, corporate communications and internal communications. Responsibilities include;• Group department budget that includes overseeing of supplier relationships, negotiations and operations.• Development and roll out of brand strategy to deliver against whole of market objectives, whilst in conjunction addressing micro-market requirements, and developing brand extension to deliver upon specific commercial and brand growth objectives• Development of integrated digital and audience strategy in order to facilitate brand and commercial objectives across paid, earned and owner digital platforms and channels• Development of data lead insights to drive commercial opportunities within the Group• Overseeing marketing and PR support across 50 retail branch network including in-branch, acquisition marketing programs, customer magazine development, direct and digital marketing and press coverage delivering on local and whole-of-market levels dependent on objectives

London, England, United Kingdom

Melbourne, Australia

Responsible for Kmart brand relaunch strategy and execution which included multi-channel creative development (‘OK’), integrated media planning including first in market cross-media network sponsorship execution, cross-functional integration across the business and a $10M launch budget. Channels include; television, print, press, in-store, eCRM, sponsorship, catalogue, experiential and PR.Responsible for the development and execution of TTL multichannel marketing campaigns in order to achieve key commercial objectives (budget: $20M per annum) Management and development of three direct reports, multiple agency, supplier and media partners including internal and external production teamsWorking closely with senior management, merchandise, PR and supply chain teams to develop go-to-market strategies order to achieve overarching commercial and brand objectives. This included regular reporting to the senior management team and thorough during and post campaign analysis.

Melbourne, Australia

Development of data, digital and direct strategy, and management of implementation across leading brands including;• Kraft Philadelphia (Account Lead)• Kraft Vegemite (Account Lead)• Ford Motor Company• BP Channels and projects include;• Philadelphia Cream for Cooking – new product launch (website, digital media, integrated multi-agency approach)• Philadelphia – website strategy, development and launch including celebrity chef ‘how to’ video content production• Vegemite – ‘Cheesybite’ new product launch (digital, social media, consumer promotion, integrated multiagency approach, including mid-campaign re-brand)• Ford Motor Company acquisition and retention program lead generation and lifecycle management (integrated channel strategy and implementation including, data, eCRM, direct mail, call centre and SMS)• Ford Motor Company new car launch programs including Mondeo, Fiesta, Falcon and Territory nameplates responsible for new lead generation, current lead activation and brand growth (integrated multi-agency strategic and channel strategy with specific implementation responsibility across data, eCRM, direct mail, call centre, digital display, microsite and digital content generation)• BP online advertising across multiple fuel brands including online content development

Bachelor Of Business, Marketing (Distinction)

Education record