Anna Nikitina

Anna Nikitina Email and Phone Number

Digital Products Analyst @ Mars
mclean, virginia, united states
Anna Nikitina's Location
Glasgow, Scotland, United Kingdom, United Kingdom
About Anna Nikitina

I am a passionate Digital Product Analyst with a robust background in sales and business development. Skilled in Agile methodologies, I excel in driving digital innovation, optimizing processes, and enhancing customer satisfaction. My efforts have led to significant cost savings and efficiency gains. Currently, I am seeking new opportunities in product management to leverage my expertise in creating impactful digital solutions.

Anna Nikitina's Current Company Details
Mars

Mars

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Digital Products Analyst
mclean, virginia, united states
Website:
mars.com
Employees:
41482
Anna Nikitina Work Experience Details
  • Mars
    Digital Products Analyst
    Mars Aug 2023 - Present
    Played a key role in developing an internal digital product from its MVP stage, prioritizing backlog items to drive its scaling through multiple sprints under Agile, and overseeing its successful production rollout. The product achieved its primary business objective by automating business processes across different internal departments and partners, serving a user base of 500+ users and 30+ partner companies.• Conducted over 50 customer development sessions with stakeholders and end users, translating insights into actionable business and user cases, resulting in a 20% increase in Customer Satisfaction Score (CSAT).• Conceptualized and designed primary features using Figma, overseeing the production of final deliverables by the design team.• Designed a metrics tree and implemented a monitoring process for key KPIs, automating the process using Python.• Created and managed comprehensive Business Requirements Documents (BRDs) and BPMN schemes, ensuring precise alignment with project goals and maintaining a perfect record of on-time delivery.• Managed and executed all User Acceptance Testing (UAT), overseeing the successful rollout of new features.• Authored detailed user manuals for four different user categories and delivered training sessions to ensure effective product adoption.
  • Mars
    Key Account Expert - Jn Manager At Mars Pet Nutrition
    Mars Mar 2022 - Apr 2023
    Moscow, Russia
    Responsible for chain "Magnit" (one of the top-2 grocery chains in Russia). As a key member of a cross-functional team, I was responsible for maintaining daily operations (such as payment confirmation and document management), managing the investment budget, and achieving sales objectives.• Optimized budget utilization through daily reviews and strategic allocation for a year. Enhanced future initiatives based on ROI analysis and past performance data.• Collaborated with the team of analysts to propose and analyse 40+ hypotheses, 5 of which were presented to clients for implementation. Utilized the HADI framework to drive data-driven decision-making and optimize outcomes.• Successfully led a department-level project on a client-specific Store Ready Kit. The overall project's financial model was enhanced compared to the previous year, resulting in an improved product mix and increased earnings growth.• As part of the sustainability support project, successfully transitioned from paper-based to electronic document management, achieving a 100% adoption rate from the previous 40%.• Organized quarterly cross-functional reviews with the client, involving over 60 participants, at the level of the Commercial Director. Also facilitated more than 10 department-level internal meetings, including quarterly reviews and annual result assessments.
  • Mars
    Key Account Executive (National Account) At Mars Pet Nutrition
    Mars Jun 2020 - Mar 2022
    Moscow, Russia
    Responsible for "Krasnoe & Beloe" (one of the top-5 grocery chains in Russia). Increased partner engagement in the Pet Food category, considering that their primary product comprises alcohol (about 60%).• Negotiated and successfully implemented a test that resulted in a 30% expansion of the main product line (including the addition of one incremental SKU). This initiative contributed to a remarkable sales growth of +35% by the end of the year.• Developed a comprehensive financial model that enables to assessment of contract (clients view) profitability with a high level of detail and forecasting capability. The model was repeatedly used during the negotiation campaign, helping to restrain investment growth.
  • Mars
    Key Account Executive (Distributor Development) At Mars Pet Nutrition
    Mars May 2019 - Jun 2020
    Moscow, Russia
    Responsible for increasing the efficiency of the distributor's sales team. • Improved financial discipline through a series of control-enhancing initiatives and as a result, the distributor moved from the red zone to the green zone after an internal audit at the end of the year. • Supported a seamless transition to a hybrid model of territory coverage with sales agents (by adding new contracts) without reducing staff during a decrease in turnover of traditional trade.
  • Mars
    Regional Account Executive At Mars Pet Nutrition
    Mars Sep 2017 - May 2019
    Saint Petersburg, St Petersburg City, Russia
    Responsible for the local retailer (bigger in Sain-Petersburg). Successfully led the transition from a distributor to a direct contract, ensuring a seamless transfer with no loss in sales.
  • Mars
    Intern At Mars Pet Nutrition
    Mars Jul 2017 - Sep 2017
    St Petersburg, St Petersburg City, Russia

Anna Nikitina Education Details

Frequently Asked Questions about Anna Nikitina

What company does Anna Nikitina work for?

Anna Nikitina works for Mars

What is Anna Nikitina's role at the current company?

Anna Nikitina's current role is Digital Products Analyst.

What schools did Anna Nikitina attend?

Anna Nikitina attended Saint Petersburg State University, Lut University.

Who are Anna Nikitina's colleagues?

Anna Nikitina's colleagues are Nick Harris, Abimael Melo, Mba, Anand Ramachandran, Bibhuti Bhushana Nayak, Shriram Wakchoure, Lara Alves Nicolau, Mikhail Ustinov.

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