Anna Sorokina 🇺🇦 Email and Phone Number

As the Lead Product Designer at FitGrid, a SaaS platform connecting fitness studios and instructors with their clients, I’ve spent over three years creating products that solve real problems and enhance user experience.I actively participate in agile ceremonies to ensure a smooth and efficient product development process:Sprint Planning: I collaborate with the product manager, engineers, and other stakeholders to define sprint goals, user stories, and design tasks.Daily Stand-ups: I provide updates on my design progress, discuss any roadblocks, and coordinate with the team to align on priorities.Retrospectives: I share insights into the design process, identify areas for improvement, and propose solutions to enhance future sprints.Agile Project Management ToolsI utilize Jira to track and manage design tasks, collaborate with the development team, and maintain a clear overview of the product backlog. This tool helps us visualize the workflow, identify dependencies, and ensure timely delivery of features.WCAG ExpertiseI have a strong understanding of WCAG guidelines and incorporate accessibility best practices into every design decision. This ensures that our products are inclusive and usable by people with disabilities.Design Skills and ExperienceIn addition to my product design expertise, I have a strong background in UX design and print design. This diverse skill set allows me to create engaging and effective user experiences across various platforms. My goal is to create exceptional user experiences and design innovative products that empower users.Design Tools and ProcessesI leverage Figma and Dovetail to design, prototype, and test user-centered solutions. My design process involves:User Research: Conducting interviews, surveys, and usability tests to understand user needs and pain points.Ideation: Generating creative concepts and exploring different design solutions.Prototyping: Creating interactive prototypes to visualize and test design ideas.User Testing: Gathering feedback from users to validate design assumptions and identify areas for improvement.Iteration: Continuously refining designs based on user feedback and testing results.By following these principles and utilizing the right tools, I’ve successfully led projects like the FitGrid Class App, FitGrid PRO App, and FitGrid Studio Dashboard, which have significantly improved user engagement, retention, and satisfaction.