At Midnight Blue, we breathe life into brands, marrying innovation with a personal touch to carve out a distinct space in the market. Your vision is our blueprint; we listen intently to craft a brand that speaks to your audience and resonates across the marketplace. Our mission? To slice through the clutter, sharpening your brand's focus and clarity.Specialising in solving business problems, our team of passionate professionals thrives on the challenge of transforming your brand’s story into a captivating narrative that resonates with your target market. We don’t design for designs sake; we don’t post just to maintain a presence – we deliver brand and marketing that appeal to your audience – after working out who your audience are first.At Midnight Blue we pride ourselves on pushing our company & ourselves as much as possible so that we can offer our clients the best service for their brand. Our continued learning and development allows us to think more innovatively about how your businesses can develop and grow. We know that our business is the best partner you can have to get you to that next stage.

At Midnight Blue Marketing, we bridge the gap between strategy and design. Whether you’re well established or a shiny new start-up, every business needs a brand strategy & beautiful design for consistency & credibility. We are creative thinkers and problem-solvers while being passionate about design. There is strategy to every request whether it be updating a website to a full re-brand. Day-to-day, we work with other talented creative professionals who are experts in their field and share our mindset, therefore we are able to scale our business to the size and scope of the projects we are entrusted with. We listen to our clients. We think creatively and communicate solutions and likely outcomes. We share our insight and knowledge, freely and honestly. We produce high quality, on-brief, creative work in a cost-effective, timely and reliable way.

We created an entrepreneurial business show for over 250 people comprised of workshop, keynote speakers, speed Networking abd much more. This event was to bring together the business community of Hertfordshire and give all entrepreneurs a place for open discussion and Learning.

Overseeing key brand partnership accounts for all entertainment shows. Building relationships with partners with the aim to grow new business, especially focusing on the social and play for real gaming deals. I work with partners and agencies to build strategic media plans and excellent creative ranging across all types of media platforms. Working closely with graphic designers to produce exceptional creative work to the brief and ensuring it is delivered on-time. I work with key sales people within the company supporting them creatively by building pitch decks, leading on pitches and running client meetings.I manage the FremantleMedia Picture Desk – sourcing photographers, briefing photography shoots, collating assets and providing all sources with the best imagery possible.

FremantleMedia - Senior Creative Service Executive, May 2012 - current:Brands: The X Factor (EMEA), Got Talent (EMEA), Idols (EMEA), Take Me Out, Celebrity Juice, Through The Keyhole, Rainbow, Danger Mouse, Count Duckla, Baywatch, Family Fortune, Price is Right and Play Your Cards Right.Solely responsible for all brand partnership campaigns and creative development across brands listed above. Sponsorship idents and TV spot development working with agencies to define the creative route, approve story boards, approve all music usages and record V/O’s. Creative approvals across a wide range of categories; apparel, cosmetics, publishing, packaging, confectionery, gifting and all online creative (websites, Facebook, YouTube and Twitter etc.). An award winning product developer covering a range of categories; apparel, cosmetics, POS, sponsorship, publishing, packaging, confectionary, gifting and all online creative. Singly responsible for all play-for-real and social games development partnered with FremantleMedia productions.Writing detailed design briefs for sponsorship campaigns, sizzles, marketing material and trade show materials. Working with graphic teams to put together style guides and look books for new television shows to help our commercial team sell in product ranges into major high street retailers.Managing team Coordinators and training new starters on all systems, procedures and programmes.

Brands: Robo Fish, Nitro Chargers, Trash Pack, Monsuno, Huntik, NUKO & Zibits. My role was to select toys that fitted into the current market and then put together full marketing plans with budgets including producing TV spots , media buying plans and designing detailed product presentation to pitch to retailers. • Building detailed brand management budgets to ensure that the profit margins are correct.• Updating product database with specs, pricing and print deadlines.• Creating, amending and refreshing TV adverts and booking media campaigns. • Developing PR campaigns.• Pitching to retailers such as Tesco, Argos & Toys R’ Us. • Designing the boy’s toys stand at the London Toys Fair 2012 and presenting throughout the three day exhibition.

Product managing multiple Partwork collections from concept to national launch, I was responsible for budgeting, promotional material including all online materials and creating TV adverts. • Building detailed budgets and profit and loss budgets.• Creative briefing for TV production companies, print & web designers.• Managed the marketing plan for each collection buying online and on-air packages. • Evaluation of sales and subscription results • Arranging focus groups collating recruitment screeners, discussion guides and stimulus material.• Developing brand partnerships with companies such as Cartoon Network, Sanrio, Fox, SEGA and Marvel. • Launching collections in export markets; Australia, New Zealand, South Africa, India and Malta.• I managed the redesign and development of www.hachettepartworks.co.uk which was transformed from a basic online platform with no traffic to a professional site including a user account system where existing customers can manage their collections. • Sourcing products for promotional offers within tight budgets and strict deadlines.• Liaising with Clearcast and the British Board of Film Classification.

Helping on photo shoots and sourcing images for airline magazine i.e. Ryan Air and Easy jet.

General Office admin and promoting and organising University events

Working with the marketing team promoting the launch of Esquire in its new size and helping with photo shoots, interviews and general office admin.

Working on the photo desk sourcing images for the magazine and writing caption copy for Traveller’s website

Working with the marketing team on online promotion for new titles