Anna Phipps-Brian Email & Phone Number

London, England, United Kingdom

• Managing a portfolio of key merchant accounts across a range of industries: commercial sports, ticketing, premium dining, premium lodging and travel.
• Renegotiating commercial terms
• Driving incremental value to merchants through business insights, marketing opportunities, financial solutions and payment consultation
• Driving value across the enterprise by supporting new and existing network business opportunities

Responsible for the strategy, roll out and maintenance of the global Inbound programme, working closely with local markets to deliver on both perception of coverage and revenue goals.Manager Assistant to EMEA Marketing Vice President, supporting with business planning.

• Developing external brand partnerships in the financial, travel and lifestyle industries to acquire high potential customers to the Harrods Rewards programme and drive trade among new and existing shoppers to key.
• Working with the International Marketing team to create promotions for Chinese and ME markets through international partners.
• Defining strategy and executing activity for Harrods Amex co-brand including card benefits, acquisition, promotions Cardmember communications, staff training and Insights.
• Working with Amex on the Offers programme.
• Developing media proposals to support revenue through Harrods’ media channels (co-branded content in print and online, digital screens, podcast sponsorship, pop-ups etc).

Led Harrods Elite UHNW customer engagement programme and supported Harrods’ Personal Shopping Marketing activity

London, United Kingdom

• Previously Runwild Media.
• Provided support to the commercial team and worked to create a consistent brand image across a portfolio of 9 magazines, digital platform LuxuryLondon.co.uk and an expanding events offering.
• Created bespoke packages for print and online advertising and sponsorship of company-owned event spaces in Canary Wharf (Ice Rink Canary Wharf, Summer Screens, Grandstand Bar).

London, United Kingdom

• Working on the Mercedes-Benz and smart account, supported the team with client relationship management and ensured UK retailers delivered mandatory sales events, marketing campaigns and promotions to schedule.
• Worked with internal teams to produce and deliver retailer assets across print and digital channels.

Milton Keynes, United Kingdom

• Supported Partnership Managers in delivering sponsorship agreements.
• Represented RBR at the Australian and Monaco Grands Prix, delivering contractual partner experiences and supporting at-track marketing activity.
• Supported domestic hospitality offering, hosting partners and fans for factory tours and experiences.
• Worked with the Head of Events and an external agency to organise team’s End of Season and summer parties, developing concept proposals and managing budget.

Education record

Bachelor Of Arts (Ba), English Language And Literature/Letters