Anna Ponomareva Email and Phone Number

- Market and competitor analysis, forecasting industry changes.- Audience segmentation using the JTBD method.- Conducting Customer Development.- Product line analysis, defining development strategy and action plan.- Marketing audit, updating marketing strategy.- Developing partnerships with other companies.- Analysis and evaluation of marketing channel effectiveness.- Budget management and oversight of a four-person team.

The company has entered the top 20 startups in the smart agriculture sector to watch in 2024. Advertising campaigns on Instagram (CTR 33%, CVR 8.9%) and LinkedIn (CVR 5%), collaboration with sustainable development experts. Participation in the eWorks accelerator program by Esade outside of the competitive basis.- Competitor analysis, implementation of marketing strategy;- Customer experience research;- Packaging the product for the Turkish and Saudi Arabian markets;- Monitoring social media ad campaigns, evaluating effectiveness;- Website development on WordPress, creating a content strategy;- Building CJM and sales funnels;- Creating email newsletters, working with LinkedIn SN and LinkedIn Ads;- Finding and interacting with third-party experts;- Coordination of a three-person marketing department, setting KPIs.

The number of new clients increased by 83%, repeat clients by 23%. CPL decreased by 53%, and depending on the service, ROMI grew from 200 to 900%. Over 100 free publications in Moscow's media, including major print outlets, and participation in projects by PEOPLETALK and one of the programs by the Mayor of Moscow.- Building the marketing department from scratch;- Researching the market, analyzing competitors, and distribution channels;- Developing and implementing marketing and PR strategies;- Managing advertising campaigns (Yandex, Google, SEO, social media, offline);- Growing B2C and B2B segments;- Creating and implementing a loyalty program;- Coordinating with other departments, collaborating with stakeholders to ensure effective execution of marketing strategies;- Supervising contractors, providing technical tasks, and overseeing execution;- Creating advertising materials (designing flyers, certificates, banners), ordering printed and promotional products;- Analyzing the effectiveness of advertising channels (CTR, CPC, CPL, CPO, ROI, ROMI, LTV) and implementing comprehensive analytics;- Providing recommendations for improving the effectiveness of marketing strategies;- Budget management.

- Development and implementation of product marketing strategies;- Market and competitor analysis;- Identification and understanding of target audience;- Management of product portfolio and product lifecycle;- Creation and management of product brand;- Planning and coordination of marketing campaigns;- Evaluation of marketing activities effectiveness and ROI;- Collaboration with other functional departments (sales, development, operations);- Use of data and analytics to optimize marketing strategies;- Development and support of partnerships and distribution networks.

- Planning, development and implementation of advertising campaigns;- Analysis of the effectiveness of advertising channels;- Coordination of contractors' work, setting technical tasks and control of execution;- Preparation of promotional materials (development of leaflets, certificates, banners), ordering printing and souvenir products;- ATL advertising;- Work with the company's websites;- Conducting surveys of patients of the clinic;- Skills in creating, developing and maintaining a customer base (running sms distribution, push notifications);- Content generation, copywriting, targeting, creating short videos;- Maintenance, support and promotion of social networks of the clinic in Instagram, VKontakte and Facebook;- Maintaining reports on marketing activities;- Working with financial documents;- Organizing intra-corporate events;- Maintaining and updating the archive of promotional materials (photos, videos, recommendations);- Collaboration with other departments;- Monitoring the activities of competitors;- Creating a corporate email;- Working in programs such as: Infodent, Canva, CorelDRAW, MS Word, MS Excel, MS PowerPoint.

- Creating and executing a digital marketing strategy; - Analyzing the target audience and their behavior, segmenting the audience; - Choosing digital platforms for engaging with the audience; - Planning, launching, and managing advertising campaigns; - Creating visuals for advertisements; - Assisting in the development and optimization of the website; - Analyzing the performance of promotions and advertising campaigns; - Writing content for publication on social media and the website.

- Managing and growing social media platforms to enhance the organization's online presence;- Organizing and hosting events for students to strengthen the organization's image within the university community;- Actively seeking and establishing partnerships with companies to provide additional opportunities and benefits for students;- Collaborating with various university departments and other student organizations.