Anna Powers Email & Phone Number

Develop the strategy, personalization, creative, and execution for all owned marketing channels for the multi-billion dollar Tractor Supply and Petsense businesses.

Greater Nashville Area, Tn

Manage end-to-end development of email and direct mail campaigns to support company initiatives across multiple departments Oversee campaign project management, partnering with cross-functional partners to execute weekly and ad hoc email campaigns, as well as, direct mail campaigns. Focusing on campaign and creative development, segmentation strategies, managing internal approvals and ensuring timely execution of campaigns through external vendors, both digital and printDeveloped and implemented a new process to streamline internal email requests to ensure accuracy of complex marketing strategies Supported an increased number of sends for weekly emails from 138M in 2017 to 147M in 2018, almost double the individual customers, 506.1M vs. 998.9M Participate in meetings with Digital, Omni-Channel and Merchandising partners to ensure all teams are aligned on communications being deployed through email and direct mail channels Created and executed a subject line testing strategy, analyzed the results and provided a strategy to keep customers engaged during high traffic holiday season Review engagement and financial results of campaigns to provide insights and recommendations to cross-functional teams for future campaign strategiesLearned how to build segmented contact lists in SAP CRM, a skill that provided a deeper understanding of the customer database which gave the ability to provide stronger recommendations for more accurate segmentation to optimize campaign resultsIntegral in helping the business implement a new marketing platform, IBM. Working with the team to outline requirements supporting current and future processes as Tractor Supply moves towards a more personalized marketing experience Assisted with onboarding and ongoing project management of the Campaign Coordinator position. Continuously working with the Coordinator to ensure execution of weekly reports, invoice management and ongoing special financing projects

• Oversee the end-to-end development and execution of high powered email marketing campaigns for both domestic and international business clients • Maintain a large portfolio of customers and utilize an analytical and measured approach to optimize marketing effectiveness; leverage new performance metrics, tracking systems and management reports to ensure the achievement of campaign goals • Assist with the onboarding of newly hired Marketing Associates with a focus on innovation, accountability and execution • Partner with the management team to align resources, evaluate processes and create a cycle of continuous improvement • Design and develop training and service documents to bolster team capabilities and support campaign thrust• Help the business unit test into different managed marketing services to provide a successful Do It with Assistance service

• Actively provided marketing advice to small businesses and non-profits with an emphasis on achieving business goals, email marketing strategy, content curation, contact management, results reviews and long term email marketing plans• Delivered the highest level of paid services the company offered• Established new processes, procedures and programs that streamlined communications and drove the rapid deployment of email campaigns that supported demand generation, brand positioning and communication efficiencies • Participated in cross-functional meetings with the sales department to determine process gaps, identify cross-sell opportunities and launch new promotions in order to reduce downgrade/cancellation metrics• Handpicked by the management team to attend leadership workshops and execute special departmental projects • Promoted multiple times from Customer Engagement Specialist and Personal Marketing Coach

Waltham, Ma

As a Personal Marketing Coach, I work with a portfolio of small businesses and non-profits to drive their success. My responsibilities include:• Establishing and maintaining a strong, trusted advisor relationship with each customer• Advising on marketing campaign selection and best practices to achieve business goals• Reviewing campaigns before they are sent and making recommendations for improvement• Discussing campaign results and recommending next steps• Contact management tasks including upload, segmentation and bounce management• Answering questions on how to use Toolkit as needed

Waltham, Ma

Holliston, Ma

•Hands on entrepreneurial experience •Acting manager for shop in owner’s absence•Coached new workers on shop procedures, pricing, and proper food preparation •Strengthened local business by building positive customer relationships

•Created and maintained various forms of social media marketing for the parent company and two subsidiaries •Developed marketing plan to target various customer groups for each of the three businesses•In-depth product knowledge and retail involvement for all lines of business•Customer service experience in a fast paced in-store, phone and online environment •Worked with chair business assembly department to ensure custom orders were fulfilled in a timely fashion and addressed customer service issues •Managed customer experience for paddleboard tours and rentals on behalf of satellite business, “Adventure Chatham”•Responsible for retail ordering and visual displays for apparel subsidiary, “Chatham Whites”•Multi-media marketing campaign involvement including newspaper coverage, Chamber of Commerce video and community event involvement

•Created weekly email marketing campaigns•Responsible for writing blogs specific to students and their parents on various topics facing college students •Raised brand awareness on college campuses to gain new customers and educate them about the company•Coordinated and ran focus group to determine student motivation on sharing company information with their families•Brainstormed ideas to generate ways to attract the attention of the college-aged student

Durham, Nh

•Developed new marketing plan with supporting materials, including designing and managing company Facebook page•Consulted owner on marketing to the mind of a college student•Led open houses and tours to groups of potential lessees •Worked with lessees on the rental process and lease procedures

Wellesley, Ma

•Worked closely with the sales team to reach monthly sales goals set by the company•Assisted women of all ages in creating wardrobes and dressing for events •Independently worked on visual display planning and monthly store redesign •Collaborated with stores across the country to locate specific merchandise for customers

Bachelor Of Science (B.S.), Marketing

Activities and Societies: Treasurer Hospitality, Sales and Marketing Organization, Golden Key Honor Society, UNH Undergraduate Research.

Education record