Anna Read Email & Phone Number

New York, New York, Us

As Product Owner and SME of Aprimo, a cloud-based (SaaS) marketing automation and digital asset management (DAM) software suite:• Collaborate with cross-functional teams across Citi Personal Bank and Wealth Management’s credit cards, retail bank, and mortgage business.• Address user difficulties with transitioning from legacy platform to new application by establishing process for user support, focusing on increasing user satisfaction and adoption while instituting continuous improvement process to track KPIs on user experience process and team productivity.• Focus on eliminating silos between applications required to execute marketing campaigns by collaborating with other application owners and various Control and Compliance groups in establishing roadmap of integrations to create seamless user experience and gaining consensus on go-forward strategy.• Drive compliance with applicable laws, rules, and regulations. Adhering to policy while applying sound ethical judgment regarding practices and managing control issues with transparency.Support planning, directing, and coordination associated with managing multiple marketing technology-related projects.• Develop program plans to meet business needs and ensure business case cost-benefit analysis in line with business objectives. • Evaluate program risks, create risk management plan, and communicate risks to Program Sponsors. • Identify capability gaps and suggest improvements to design best-in-class product. • Recommend appropriate infrastructure, operating guidelines, and procedures to management and Control partners.

New York, New York, Us

• Partnered with Technology, Product, and Operations Teams to prioritize delivery of key projects designed to ensure marketing campaigns execution are completed within Control and Compliance’s guidelines.• Successfully migrated all end-to-end workflows for Citi’s Cards Marketing programs from legacy platform workflow application to Aprimo.• Passed stringent internal compliance audit requirements and sustainability testing on time by establishing roadmap to migrate programs in collaboration with SMEs across Control, Technology, and Users.• Engaged in determining business needs through meetings with end users, creating requirements, obtaining business approval, and prioritizing delivery of key projects. • Contributed to business case, reviewed business requirements, and gap analysis, created feasibility study on long-term benefits, and performed solution review with stakeholders.

New York, New York, Us

• Cultivated deep trust-based advisor relationships with key client stakeholders, collaborating in defining product vision and specifications while identifying areas for process improvements.• Partnered with Citi and 3rd Party Partner stakeholders on all aspects including tracking progress, prioritizing user stories, performing backlog management, and finding innovative solutions to complex problems. • Created environment for key insights, dependencies, and requirements to be shared with diverse stakeholders.• Navigated obstacles, challenges, and interdependencies as well as identified actionable opportunities and quantified potential impact of risks. • Developed documentation to test and evaluate user acceptance criteria for each user story, trained testers, and captured all feedback.

Arlington, Tx, Us

Arlington, Tx, Us

Master’S Degree, Management

Bachelor’S Degree, Hr Management