Anna Ross Email and Phone Number

- Leading Karla Otto's new global Insights division, combining our 40-year expertise and in-depth cultural knowledge with proprietary data - providing both our team and our brands with actionable, analytical advisory - Working closely with the wider Independents Group to understand emerging trends and data as it happens across creative sectors - Managing all editorial projects and editors from pitching to production - Acting as an internal advisor to ensure all client projects are backed by data and relevant creative insight

Freelance Creative Consultant specialising in Fashion & Apparel Industries. Clients Include: Li Edelkoort | Trend Union / Liberty London / London Design Acadamy / The Impression / WeAr Magazine/ Rotaro / WGSN Mindset / WGSN Fashion / The Story Of / COLORO / Jasper Conran London / UGG / Calvin Klein

Womenswear Strategist for the world’s leading trend forecasting company, responsible for WGSN's leading a team of global editors to create WGSN’s flagship Women's and Young Women's Forecast. Delivering content to over 6,000 of the world's biggest fashion brands in over 100 countries, the Fashion Forecast balances commerciality and innovation, driving the vision for design content and product two years ahead of season. • Commercially translating fashion, lifestyle and cultural trends for a global portfolio of clients • Responsible for commercial product design and direction across categories, including seasonal key items and close-to-season design capsules • Analysing proprietary data in order to strategically advise client on product direction ahead of season• Building and maintaining relations with a global client base, regularly speaking in webinars, client conversations and WGSN Trend Talks, brining in on average £40k of new business per talk • Creating change within the business and fashion industry at large by representing WGSN Fashion on the Ascential Diversity & Inclusion Team

• Delivering Womenswear trend analysis reports, including catwalks, buying, tradeshows, fashion intelligence, future forecasts, street style and shopping analysis• Analysing in-house data to advise and execute the seasonal global content strategy across Fashion • Filming and self-editing videos for Instagram WGSN Editor Updates series, generating over 17k UPV's per video• Moderating a monthly Instagram Live Panel, discussing the latest happenings in the industry with Editor's and guests • Bespoke trend consultancy for WGSN's advisory service • Leading trend workshops for schools, teaching students consumer mapping and creative business strategy

Helping WGSN's roster of over 6,000 fashion accounts create the right product at the right time via data-driven catwalk trend analysis from runways around the world. By it's very nature, catwalk season required fast-paced team work and a fastidious work ethic in order to turn-around award-winning content ahead of competition. • Monitoring and analysing data to measure, inform and advise on seasonal product and trend strategy across women's, men's and youth market apparel categories • Quickly identifying commercial newness across product, colour, and print to help customers make profit-driving product decisions • Delivering seasonal webinars, WGSN Trend Talks and Instagram Q&A's, both client and public facing • Leading the social media strategy throughout main-seasons across multiple platforms including; Instagram, Instagram Live, Facebook, Twitter and Tumblr• Curating the "Ones to Watch" report, highlighting emerging talent from around the globe• Editorial content including, collection reviews, street-style round-ups, trend-alerts and shopping • Representing WGSN at fashion weeks globally, closely liaising with a global network of PR’s and designers

Visiting Lecturer at UAL London teaching Design Development and Future Forecasting modules.