Anna Ross Email and Phone Number
Strategy leader with 20+ years’ experience building iconic brands and creating award-winning campaigns—on agency and company side, US and Global. With career defined by passion for uncovering what makes people tick, I had worked across an enviable range of categories, mastering nearly every aspect of marketing strategy. I find joy in bringing together people, insights, and data to unlock marketing challenges and ignite creativity. • LEADERSHIP EXPERTISE: integrated cross-functional team leadership, digital transformation, brand planning, department management, global marketing management.• STRATEGIC EXPERTISE: brand strategy, creative strategy, audience insights, cultural insights, behavioral science, experience strategy & CX design, journey mapping, omnichannel, digital-first engagement, campaign architecture, market research, performance marketing management, data & analytics, innovation. • HEALTH EXPERTISE: DTC, HCP, oncology, vaccines, women’s health, medtech, digital health, diabetes, migraine, diagnostics, GI, oral health, launch, market shaping, co-promote, brand lifecycle management.• CATEGORY EXPERTISE: CPG, health, wellness, skincare, men’s grooming, pharma, government, travel, non-for-profit.
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Executive Director, Strategy And InsightsVml HealthNew York, Ny, Us -
Executive Director, Strategy & InsightsVml Health Jun 2022 - PresentNew York City Metropolitan AreaSenior strategic leader spearheading brand, creative and experience strategy across multimillion book of business that includes vaccines, oncology, diabetes, digital health, diagnostics, and women's health. I manage a team of brilliant minds who drive HCP and DTC strategy on Pfizer, Abbott and J&J. Key Brands: FreeStyle Libre, Abbott Core Lab, Prevnar 20, Comirnaty (Pfizer COVID vaccine), Penbraya, Myfembree, Xtandi, Ibrance, Xeljanz. -
Managing Director, Strategy & InsightsVmly&R Nov 2017 - Jun 2022Greater New York City AreaLed strategy across portfolio of Pfizer brands (vaccines, women’s health, oncology, DTC and HCP, US and Global) and Amtrak. Started in 2017 on a contract secondment role transitioning to full-time in 2018
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Principal And Chief StrategistAnna Ross Consult Apr 2017 - Aug 2018Greater New York City AreaStrategic consultant and freelance brand strategist. • As part of a long-term contract assignment at Y&R, led reset of DTC strategy for Pfizer Prevnar 13 vaccine through workshops, research, creative development and analytics overhaul. Drove strategy across several new business pitches.• Reshaped marketing strategy at Hale and Hearty Soups (fast casual restaurant franchise in NYC) as the Interim Head of Marketing -
Global Director, Integrated Marketing StrategyCombe Incorporated Apr 2014 - Apr 2017Greater New York City AreaElevated the caliber of strategic planning, digital integration and omnichannel excellence across the entire global organization, as part of company-wide transformation agenda, working closely with marketers in North America, EMEA, Latam and APAC.• Pioneered new integrated communications planning approach built around consumer journey, informed by consumer insights, tied to KPIs and Measurement—igniting digital transformation, globally, driving positive ROI and brand health metrics• Shaped marketing learning curriculum across the organization. Served as company liaison with ANA and industry thought leadership.• Core Brands: Just for Men (world's #1 men's hair color) and Vagisil (leading intimate care brand). -
Vp, Global Group Account DirectorYoung & Rubicam Oct 2010 - Apr 2014New York, New YorkSteered global brand strategies and integration across the Colgate Palmolive global toothbrush, personal and home care portfolio (10+ key brands; $5+ billion combined sales), in partnership with senior client marketing leaders. Highlights • Developed 10+ global positioning / brand pyramids, as part of core team • Led integrated team of 50+ across 6 WPP cross-discipline partner agencies in UK, France and US to successfully launch Colgate into electric toothbrush category with integrated omnichannel campaign targeting dental professionals, shopper, and consumer audiences • Led development of global digital strategies for key Personal and Home Care brands -
Vp, Account DirectorYoung & Rubicam Nov 2005 - Sep 2010New York, New YorkLed integrated multi-agency teams across 15+ campaign launches across Colgate-Palmolive Personal and Home Care. Steered strategic innovation, brand launches, and brand positioning work, in collaboration with senior client marketing team. Key brands: Irish Spring, Softsoap, Palmolive, Speed Stick.
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Account Supervisor -> Management SupervisorArnold Worldwide 2000 - 2005New York, New YorkDrove strategy and creative development across portfolio of GSK Consumer Healthcare OTC brands, including Nicorette, TUMS, Ecotrin (analgesic), OXY (acne treatment), and Lotronex DTC. As part of the brand innovation team, developed several TUMS new products from insights work, initial white space assessment and early concepts through go-to-market strategies.
Anna Ross Education Details
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Gpa 3.96 -
Magna Cum Laude
Frequently Asked Questions about Anna Ross
What company does Anna Ross work for?
Anna Ross works for Vml Health
What is Anna Ross's role at the current company?
Anna Ross's current role is Executive Director, Strategy and Insights.
What schools did Anna Ross attend?
Anna Ross attended University Of Hartford, Novosibirsk State University (Nsu).
Who are Anna Ross's colleagues?
Anna Ross's colleagues are Tadeusz Dudek, Carlota Sousa Dias, Sandro Austero, Taylor Bates, Natalia Tejada Mejía, Alice Rao, 汤业军.
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