Anna S. Email & Phone Number

Manhattan, Kansas

• Collaborates with Strategic Solicitations Team, Stewardship Team and Digital Development Team to ensure that constituent records are appropriately moved through the solicitation, stewardship and lead generation.
• Develop tactical tools through use of SSMS (SQL Server Management Studio) and Power BI vital for implementation, utilization and deployment of strategy for execution of lead generation and gift acquisition activities.
• Analyze data and offer insights into trends, and adjust tactics as necessary to ensure appropriate progress towards goals, KPIs and ROI are achieved.
• Leverage third party platforms to achieve desired results. Notable platforms in tech stack include: SMSS, Power BI, Salesforce Ascend, Marketing Cloud and Journey Builder.
• Lead data hygiene and verification initiatives, including cell append and email research with a third party vendor.
• Lead A/B testing efforts to validate purchased data from Discourse Analytics and Aspire North. As well as in house A/B testing to improve marketing outcomes. Five tests were executed in fiscal year 2024.

University Of Missouri - Columbia

• Daily operations of a 24–station student call center for outreach to alumni, donors, parents and friends of Mizzou for fundraising.
• Lead team of 48 student callers to raise more than $850,000 in philanthropic support for various areas of Mizzou.
• Statistical analysis to drive strategy and tactics to reach fundraising goals like creating calling pools and A/B Testing of tactics to increase participation, average gift, fulfillment or credit card rates.
• Managed relationship between client (Mizzou) and the company (RNL).
• All aspects of on-site HR: recruiting, interviews, onboarding, training, coaching, disciplinary action, payroll and budget management.
• Participation in professional development opportunities including training new Program Center Managers (PCM) on-site and mentoring three first year PCM’s.

Kansas State University

• One of two selected to participate in a year long internship program as a Student Supervisor in the call center during final year of college. This program intends to provide in depth manager training so that you may.

Kansas State University

• Student Supervisors act as an extension of the Program Center Manager and assist with managing shift.
• Coaching phone calls by listening via a monitoring phone, and offering constructive criticism and feedback to the caller on their performance on the call.
• Knowledge of long term goals of program and statistical analysis real time of total dollars, participation rate, average gift, and credit card rates to ensure that shifts are moving us in a positive direction towards.
• Assists in recruiting, interviewing, onboarding and training of new hires.

Kansas State University

• Student Callers reach out to alumni, donors, friends and parents of the university to achieve fundraising initiatives.
• Callers are responsible for verifying all information on the prospects record, and answering any questions that they may have.
• Raised ~$300,000 for Kansas State University through the phone.