Anna Sartor Email & Phone Number

Milano, Lombardia, Italia

- Defining and leading the Online store strategy to increase sales, orders, traffic, expand the channel and gain company business results;- Carrying on analysis on a daily and weekly basis monitoring the performance of the website and the conversion of products and categories to identify business opportunities and area of improvements;- Being in charge of the WW Digital Merchandising plan, defining sorting rules and product rankings, position and strategies of product recommendations, categories / products commercial pushes, product visualization throughout the website, internal search, products information, country-specific necessities;- Working with the whole digital team (HQ and regional) to define products communications and Editorial Calendar making sure the collection is properly supported. Communicating and collaborating with the Content and Marketing team for the production and deliveries of the product and digital assets; - Together with IT and UX offices, constantly evaluating and putting in place improvements of the website in order to increase traffic, facilitate conversions, improve the customer experience;- Setting and a/b testing Sorting Rules, Product Recommendations and Artificial Intelligence according to market specificities and sale performance;- Managing and monitoring the WW E-commerce platform, supervising the preparation of product catalogs, ensuring products publication and their correct visibility on all sites; reporting potential bugs to the appointed departments and overseeing their resolution;- Working with Product and Merchandising teams to enrich products databases;- Analyzing and fine-tuning online internal search;- Concluded a internalization and re-platforming project.

Breganze

- Coordinating and developing online merchandising strategies for the company’s WW websites;- Being in charge of the European Merchandising activities, organizing products location on the website pages and setting of sorting rules according to sales analysis, commercial calendar, and brand image;- Analyzing products performance on a daily basis;- In compliance with the Marketing, CRM, Media & Merchandising and regional teams, setting the commercial calendar, making sure e-commerce needs are guaranteed;- Managing and analyzing sorting rules, product recommendations, internal search;- SEO optimizing of listing and product pages;- Concluded a internalization, re-platforming and re-design project.

Breganze

Padova, Italia

- Management and support to the sales force for the Italian market, coordination and distribution of the samples;- Planning and organising contests for the sales force;- Loading clients' orders and monitoring their progress toward POS;- Supervising the POP materials distribution to the POS.

Pordenone, Italia

Pordenone, Italia

Master'S Degree, Fashion, Design And Luxury Management, With Merit

Bachelor Of Business Administration - Bba, Administration, Finance And Control, 102/110

Education record