Anna Savelieva Email & Phone Number

County Dublin, Ireland

San Mateo, California, US

Focused on basic (free) user experience & trial

Dublin, Leinster, IE

Responsible for shopper (driver) experience:-Product strategy & roadmap creation-Crossfunctional projects-Team management, specification creation-Product launch and scalingCurrent projects launched:-Performance Dashboard for shoppers-Till-less checkout in retailers-Twilio integration-UX/Shopper journey improvements-Detailed customer feedback.

(midsize startup: an online platform for cleaning services), domovenok.ruRelaunching consumer part of the product (site, mobile app, communication with client via messengers, etc). Current goal: increase percent of online operations and general product satisfaction.1) Created a mobile (iOS, Android) app UX transformation plan based on consumer research 2).

• Radically increased marketing and sales efficiency, delivering consistent 40% year to year revenue growth. Led an IT product team within Agile environment.
• Gathered and analysed market, consumer and internal efficiency data, created a transformation plan with a focus on process digitization, increase of operational efficiency, product satisfaction and conversion levels.
• Relaunched CRM as a product manager, automatized 60% of sales & customer service routine tasks, increased conversions from lead to sale by 30%, reduced customer wait time by 2
• Decreased B2C churn from 6 to 3% by analysing main churn triggers and launching features to mitigate them
• Increased conversions into repeated customers by 50% by creating and launching automatic funnel stimulation instruments

Басманный, Москва, RU

• (mobile startup: new solution for real estate, same team as above)Created a go-to-market plan, a marketing strategy, researched and created product propositions for a new business niche.
• Delivered a difficult app launch under short timings (cost of install $0.8 for paid installs, app included into App Store featuring, named "Discovery of the year" by a top mobile agency)
• Decreased CAC by over 30% by launching and optimizing landing pages, App Store and Google Play pages, campaigns, creatives
• Performed market research and product proposition testing, which allowed the company to pivot into a new more lucrative business niche

Blackfriars, London, GB

• Launched 3 products and a difficult marketing campaign, managed multi-functional project team; was responsible for the full cycle of product creation (market and user research, idea generation, prototype creation and.
• Out of 3 products, the 2 consumer products became top performers in brands' portfolios, the 3rd one allowed to keep 20% of category sales
• Developed and launched a large multichannel (TV, digital, PR, trade) marketing campaign under strained timings (user research, idea, messaging, assets), allowing to complete brand's sales targets; managed agencies and.

Moscow, RU

• (midsize e-commerce startup: similar to Amazon Marketplace)
• Created a product growth plan, allowing to grow sales by over 50% by analysing market, consumer and internal data; assessed technical feasibility, delivered features within an Agile environment
• Corrected basket and payment flows (+40% in conversion), launched goods prioritization and merchandising instruments (+30% in conversion on relevant pages), ML sales instruments
• Changed sales & traffic acquisition strategy (+30% in sales), launched assortment quality evaluation tools; streamlined on-site content development, reduced mistake correction time by 80%

Boston, MA, US

• Completed different projects, requiring top-notch communication, leadership and analytical skills; successfully completed analysis without supervision; launched real-life solutions; communicated analysis to top.
• Specific case examples: major operations restructuring; fast CRM improvement; strategy evaluation

Specialist, Computer Science

Master Of Arts, Economics

Professional Diploma, Digital Marketing