As a commercially astute and digitally savvy Marketing and Communications professional, I have worked as a trusted strategic advisor to CEOs, Boards, and cross-functional executive teams to ideate, influence, and execute research-led, multichannel marketing and communications strategies that deliver measurable growth in customer retention, acquisition, and brand equity.With a breadth of experience across diverse industry sectors (Music, Entertainment, Early Childhood, Education, Aged Care, Technology, Real Estate, Publishing, Lifestyle, FMCG, and Not-for-Profit), working both in-house and as a consultant, I am highly adaptable. I can quickly identify key drivers of organisational success and build trust and credibility with stakeholders at all levels.I bring strengths and expertise in:Strategic Communications｜ Sales and Marketing Strategy ❘ Brand Development ｜ Content Marketing ｜ Content Strategy ｜ Content Management ｜ Product Marketing ｜ Campaign Management ｜ Digital Analytics ｜ Marketing Transformation ｜ Marketing Automation ｜ Sponsorships & Partnerships ｜ Sponsorship Management ｜ Strategic Partnership｜ Event Management ｜ Brand Activations ｜ Crisis Communications ｜ Public Relations (PR) ｜ Media Management ｜ Agency Management ｜ Commercial Analysis ｜ eCommerce ｜ CRM Systems ｜ Customer Experience (CX) ｜ Consumer Research ｜ Data Analytics ｜ Digital Marketing ｜ CRM Systems ｜ Customer Journey Mapping ｜ Customer Insights ｜ Customer Acquisition ｜ Lead Generation ｜ Consulting ｜ Strategic Planning ｜ Cross-Functional Leadership ｜ Coaching and Mentoring ｜ Online Channel Growth ｜ Social Media Marketing ｜ Sales Leadership ｜ P&L Management ｜