— Revamped a custom email marketing strategy with advanced segmentation and dynamic content integration, contributing to a 32% surge in total company revenue by elevating customer engagement throughout diverse lifecycle phases— Achieved a remarkable 71% yearly increase in subscriber base by orchestrating a subscriber growth strategy utilizing targeted pop-up banners and cross-subscription options— Optimized 20+ trigger campaigns through A/B testing and continuous refinement, resulting in a 32% increase in click-through rates and a growth of 15% in trigger email share— Boosted first-time buyer conversion rates by 47% and enhanced customer engagement through the strategic application of data-driven techniques such as segmentation and dynamic content in email and push notifications— Analyzed customer behavior and insights using Tableau, resulting in targeted retention campaigns that boosted repeat purchase rates by 25% and significantly enhanced overall customer loyalty— Launched mobile push integration with the brand-new company app, achieving a 20% conversion rate and significantly enhancing user engagement and interaction— Formulated and tested innovative promotional campaigns employing hypothesis-driven experimentation, resulting in a 54% YoY increase in total margin by optimizing offer performance— Aligned and synchronized data-driven lifecycle marketing campaigns with overall business objectives by collaborating with internal teams across Engineering, Product Marketing, Analytics, and Design, leveraging Tableau for insights and employing strong communication skills and project management expertise for seamless campaign alignment— Demonstrated effective cross-functional collaboration skills by steering a team of 5 to ensure seamless execution of cohesive lifecycle strategies through JIRA-mediated collaboration between design, email marketing, and category management