Responsible for and leading EMEA Regional Event strategy, planning and execution to best support the business cross the region. Leading a team of event managers delivering events to drive impact cross EMEA markets. Strong collaboration with local marketing teams as well as the Corporate marketing team. Providing thought leadership on event strategy and event customer experiences, rooted in data and insights.

Leading a team of marcom managers responsible for events, digital and social marketing at Microsoft Western - cross 12 countries. Both B2C and B2B. Also covers operations like customer story production, content websites and device seeding.

Leading a team responsible for event marketing at Microsoft Western - cross 12 countries . Together with a great team of communications experts, the aim is to drive transformation and modernize marketing to commercial as well as public sector customers, small, medium and large. Deliver key business results by integrated marketing programs that shape audience perceptions and drive demand generation thru online and in person events, roadshows, tele, customer immersion sessions etc with extra focus on digital transformation and security.

In charge of the Marketing department at Microsoft Sweden. Together with a great team of communications experts, the aim is to drive transformation and modernize communications at Microsoft. Responsible for Consumer Marketing, Commercial Marketing and Center of Marketing Excellence where Digital, Analytics, and Events discipline experts thrive. The team is also responsible for delivering key business results by implementing integrated marketing programs that shape audience perceptions and drive demand generation.

Responsible for Customer and partner experience - cross all Microsoft products and services, cross all customer and partner segments. Drive local Customer & Partner Experience strategy, planning, and Rhythm of the Business in partnership with local Subsidiary/Area leadership Drive Customer & Partner Experience culture and accountability to improve satisfaction and champion Microsoft´s transformation to a services and devices company. Create an “always-on” customer & partner culture where employees are advocates, empowered to drive change and rewarded for their actions. Leverage Voice of the Customer insights to identify/resolve customer concerns, use insights for planning/improvement and ensure quality execution. Improvement / Transformation Projects: Identify and orchestrate improvement projects that will help Microsoft improve / transform Customer and Partner Experience and increase share in key areas of concern both locally and globally.

Responsible for Microsoft´s Operator Partnerships as well as responsible for Windows Phone Business. Drives development of the Swedish strategy for the Operator Channel business and Provide sales leadership to grow Operator Channel business – Devices and Services.  Evangelize the Microsoft vision and technology roadmap to Executive Leadership and Management of Mobile Operators focused on the partner value proposition. Grow share for Windows Phone all up in the Swedish market, consumer and commercial including driving v-team cross sub and with partners, business reporting, communication strategy, land device ranging, drive sales, marketing and PR. Lead the team in contributing to Microsoft's objective of growing market share Deliver quality account plans by understanding partner's ecosystem, partner's strategy, market opportunity and aligning them to the value propositions of Operator offerings Part of Consumer Channels Group Leadership Team Participant in the EMEA Leadership Program for 3 years for high potentials

Affärsområdesansvarig för Windows mot konsumentmarknaden. Omfattar även Internet Explorer.

Responsible for Business development for Consumer & Online. Part of the leadership team for Consumer & Online.