Anna Sutton Email & Phone Number

Leeds, England, United Kingdom

Having spent several years working in marketing and then data consultancy I've spent many years accessing insight and robust results from disparate and often incompatible data sets. Solid insight and data analysis should be at the heart of every business and are imperative to commercial strategy and growth. I’m a huge believer that access to understandable.

Leeds, United Kingdom

After ten magical years building a Data Consultancy with Ed Thewlis, we sold The Data Shed to Hippo Digital in 2023. I am delighted that The Shed has gone to a brilliant home where Ed and the team will continue to work with clients on data strategy and transformation projects.

Leeds, England, United Kingdom

Bradford, United Kingdom

• Having completed the Hallmark Management Development Course in 2011 I felt it was time for a new challenge on returning to work from maternity leave. I jumped at the chance to work in the brand team and experience a.
• Planning, organising and delivering integrated communications campaigns
• Setting up and developing a Trade Marketing communications strategy
• Media planning and buying – on and offline
• Analyse and review campaigns and make recommendations
• Ensure brand values are delivered through all consumer touch points. Including product quality, shopping experience, customer services, trade shows, advertising and promotions

• Key responsibilities include:
• Customer Acquisition strategy and delivery through the marketing plan
• Insight from analytics tools to plan channel strategy and deliver relevant prospects
• Large marketing budget with ROI improvement targets across all channels
• Working with Head of Ecommerce to develop overall Ecommerce Strategy
• Forecasting, budgeting and financial management

• Recruited to lead and motivate new marketing team to drive a new, primarily online brand within a FTSE 250 financial services business with a number of key challenges and responsibilities:
• Full responsibility for delivering a new transactional website for Real Personal Finance including
• Production of tight site specifications and briefs, reviewing creative and content, and driving testing and launch to deliver the best possible product
• Optimising for SEO and accurately implementing Omniture/URL and Atlas tracking for analysis, development, and accurate campaign reporting
• Site launch improved conversion from visit to successful application by over 30%.
• Regular planning sessions with agencies to review performance and competitor activity, and plan site and online strategy in line with business objectives

• Key responsibilities:
• Implementation of campaigns across a wide range of channels including DM, press, digital, P.O.S and TV.
• Creative brief and proposition development which had to be both inspiring and informative to help creative teams produce the best possible concepts.
• Ensure the creative output met the brief, brand and tone of voice.
• Ensuring creative left the agency accurately requiring excellent attention to detail and speed
• Developing good relationships with all stakeholders in the project (client/creative/artwork/suppliers) in order to ensure good communication and smooth running of project.

• Key responsibilities:
• Project management of campaigns ensuring high quality completion on time and to budget across a number of clients within several industries (travel, healthcare, financial services, retail).
• Establish good working rapport with clients and stakeholders maintaining excellent customer service at all times
• Responsible for creation and maintenance of quotes, briefs, schedules and budgets
• Communicate and resolve client amendments
• Briefing print and production accurately and managing quality control on outputs

In September 2004 I left the UK to spend a few months travelling around the world, indulging my passion for travel. I travelled across a wide spectrum of countries, each throwing up its own challenges from white water rafting without a raft, to attempting the purchase of a train ticket in India - a serious test of patience and humour!

1 Bsc (Hons), Management; Marketing Specialism, 2.1

Education record