Anna Swartz Email and Phone Number

Manage a team of full-time writers plus freelance writers to produce and maintain a library of online insurance content that garners tens of thousands of visitors a month through organic search. Plan out a monthly calendar of both updates and new content based on keyword research using SEMRush and Ahrefs. Track content performance and report out to leadership weekly. Ensure writers adhere to constantly evolving SEO and editorial best practices to maintain quality and accuracy as well as performance. Manage larger content projects like surveys and proprietary reports, coordinate with media relations and marketing to pitch out findings and find news coverage and garner high-value backlinks.

Covered trending news, including culture and entertainment, LGBTQ issues and social justice for a millennial audience at Mic.com. Pitched, wrote and published 2-4 search-optimized posts a day, including breaking news and longer features.

Covered entertainment and trends in the animal world, including addicting cat videos, heartwarming news stories, and hilarious pictures of dogs eating peanut butter. Scoured the internet daily for the best animal news, keeping an eye out for content just before it went viral.

Lead tours of the museum as well as neighborhood walking tours, memorized and delivered specific tours using museum resources, participated in opportunities for professional development offered to museum staff.

Work part time managing social media for UNtied.net, a community based website organizing divorced women in New York City. Run Facebook, Twitter, and Pinterest accounts, create original content for social media outlets, and market local UNtied events.

Mentor peers, meet one-on-one to work on writing assignments, work collaboratively with professors, and grade assignments.