Anna Treshcheva Email & Phone Number

Belgrade, Rs

Proud team lead of Sumsub shine-bright-like-a-diamond squad of 11 comms stars, rocking the earned and owned channels with stellar results:▪ Grew our Share of Voice globally, making us #1 in H1 2024 among key competitors.▪ Secured interviews and comments in Tier 1 media worldwide, including Bloomberg, CNBC, The Wall Street Journal, Financial Times, CNA, The Telegraph, Forbes, and many others.▪ Boosted our brand's YouTube channel to 460k followers.▪ Revamped our tone of voice and supercharged our social media channels, hitting 60k followers on LinkedIn alone.▪ Curated our corporate media outlet, The Sumsuber, now a top 3 resource on compliance and identity fraud, with 17k LinkedIn followers for its Compliance Digest▪ Launched the industry-leading "What the Fraud" podcast in 2024, surpassing 74k downloads in the first season of just 8 episodes....and we won’t stop here!

▪ Global Comms Strategy: Built and implemented customized comms strategies with different scope and PR-techniques simultaneously for multiple markets across the region incl. Russia, Japan, Israel, Mexico, Bulgaria, Greece, Baltic States etc.▪ Stakeholder Management & Leadership: Led communication with the company’s top-management, global comms team and related departments to align and approve PR activities, budgets, goals and results, as well as managed multiple vendors related to the projects worldwide.▪ Measurement: Developed a common KPI system with quantitative metrics for all relevant markets to track Comms progress.▪ Corporate, Consumer PR: Initiated and led the launch of both global and local initiatives, releases and programs, incl. Always Open campaign in Russia, resulting in 40% growth of new Russian sellers to the platform in 2020-2021. Managed media relations, including Crisis Comms.▪ Personal Brand PR: Curated eBay’s General Manager in Russia (Ilya Kretov) brand from start. Exceeded the media KPI by more than 30% each year. Responsible for all speaking opportunities and interviews of eBay GM in emerging markets (15+ events annually).▪ Research: Established in 2017 annual market research of online retail export industry in Russia, used by state officials like Russian export Center, Ministry of Industry and Trade, Ministry of Economy.▪ GR: Supported GR events of different level e.g., eBay speaker’s participation at SPIEF tier 1 panel discussions, organized meetings with the Ministers of Economy of Greece and Bulgaria, prepared detailed brief docs and coordinated corporate GR agenda in the media.▪ SM: Run owned SM channels incl Fb, VK, Insta, TG and YT. Established SM seller communities across 5 markets uniting over 100k followers in the core markets.▪ Team Management: led the team of 3 internal cross-cultural employees and multiple agency teams. Hired, evaluated, and managed PR agencies in global markets, e.g., in Japan, Israel, Greece.

Russia & Hipo (High Potential Markets)

▪ Project Management: Executed projects in the relevant markets of different levels both for sellers, buyers, media, and other audiences. Initiated several key projects as Regions of Export (RU) or Export Revival (BG, GR, IL), resulted in several thousands of free publications highlighting eBay as key exporting platform and raise of business leads.▪ Media: Improved media relations, established long-term relationships with the key media, proactively pitching and pushing eBay agenda to business, industry, and lifestyle outlets. Media trained and supported eBay speakers.▪ Event Management: Initiated and led the production of offline and online Seller Summits and Awards in Moscow, Sofia, Budapest, Vilnius.▪ Team Management: led the team of 5 people in Grayling agency.

Media relations, film promo and pr-campaigns planning and executing, corporate reputation relations, digital relations, event organisation, promo and or materials generating, corporate website and social media channels development

Emea

Media relations, Consumer, Corporate PR, Events organisation

media relations, client reporting, press tours organisation, press materials compiling, media pitching

London, United Kingdom

In May 2012 I gained 4-weeks job placement in Freud Communications, where I contributed to 4 teams (Media Corporate, Talent, Luxury& Lifestyle, and Strategic) by accomplishing various tasks from compiling PR materials to specific research assignments.

London W1W9Qj

coordination of bloggers network;recruitment of new members;campaigning briefs for current and potential clients;monitoring online communication campaigns

Ma Pr, Strategic Pr,Digital Pr, Media Relations

Специалист, Связи С Общественностью

MGIMO); five years course of Faculty of International Journalism Public Relations Diploma thesis - Personal Branding in the Arts Sphere

Language Practice, Italian Language