I’m a commercially-driven Marketing leader and critical thinker with a strategic mindset and a strong record of achievement driving brand growth and delivering strong ROI in FMCG, Retail & QSR sectors.I am passionate about creating market distinctiveness and memorable CX that builds enduring customer connection, and ultimately, customer lifetime value. For this, my approach is simple yet effective: a relentless focus on the customer utilising data and insights; bravery to challenge the status quo; clarity of direction and purpose; and powerful system-wide collaboration.I have a strong record of achievement in Marketing Strategy, Brand Development & Architecture, Creative, Product Innovation/NPD, Loylaty, CRM, App innovation and gamification, CX/BX, Customer Insight and Media. LEADERSHIP APPROACHAs a leader, authenticity and empowerment are important to me . Through this, and my passionate and empathetic approach, I have a reputation of building high-trust, high-performing teams and attracting top talent. Some of the most rewarding moments in my career has been supporting team members on their leadership journeys. SIGNATURE SKILLSCritical Thinking │ Brand Transformation I Strategic Agility │ Making the complex, simple │ Followership │ Insight & Data utilistion │ Commercal Acumen I Customer Segmentation Strategy │ Change Management │ Fostering a culture of innovation & creativity │ Coach & Mentor