My role focuses on the long term strategic development and growth of the marketing technology that powers our business. Balancing the need to recruit and engage senior B2B audiences, via premium content, membership led communities and award winning online event, tv and webinar series with delivering best in class lead generation solutions for our clients.The strategy of our business drives our structure so at Executive Grapevine we uniquely employ our own in-house tech development team who have pioneered a new approach in GDPR compliant real time transparent lead generation. Together with the HR industry's largest and most experienced team of B2B journalists, our UK based dedicated data analytics team and client services we are proud to have been nominated at the Association of Online Publishers Product Development Team of the Year 2024Using our own technology platform, we have transformed the business from a traditional print based publisher to an online digital media platform and the market leader in lead generation by delivering news and business information to over 1.4 million readers, making Executive Grapevine one of the UK's, largest and most engaged online professional B2B communities. Our client dashboards and API solutions deliver real time benefits, proximity marketing opportunities and measurable ROI to our clients faster, and with less inventory all while preserving the rights and choices of our readers.