Anna Wu Email & Phone Number

Los Angeles, California, United States

• Leveraged Google Analytics, Sprout and SEMrush to initiate a social media analytics project, boosting post engagement by 30% and acquiring 50k new followers within 3 months on X and Instagram,
• Utilized Python and SQL to create event planning models, incorporating time-series analysis and participant segmentation, resulting in a 20% increase in user engagement with promotional events.
• Engaged in the content creation, including video editing and topic research to initiate a novel Podcast program, improving paid-audience conversion rate by 50%.
• Collaborated with cross-functional teams to launch and assess multi-platform campaigns, utilizing metrics (Customer Acquisition Cost, Net Promoter Score) to refine brand awareness and customer satisfaction strategies.

• Collaborated with the financial product team to develop, compel and differentiate product messaging and positioning for the Moomoo application for 20+ business clients.
• Created compelling marketing content for integrated marketing campaigns and product promotion themes for 5+ channels including e-mails, videos, guides and blogs.
• Worked in a cross-functional team with Revenue Marketing team to analyze marketing metrics and increased sales pipeline and new customer acquisition by 20%.

New York, New York, United States

• Worked closely with the content marketing team to develop and maintain accurate and up-to-date marketing content.
• Managed creation and production of 100+ social media posts, participated in the editing and filming to ensure high-quality social media content.
• Analyzed and tracked key performance indicators (KPIs) of social media campaign and identified 5 areas for improvement to optimize online presence.