Marketing Analytics Intern
Los Angeles, California, United States
- Leveraged Google Analytics, Sprout and SEMrush to initiate a social media analytics project, boosting post engagement by 30% and acquiring 50k new followers within 3 months on X and Instagram,
- Utilized Python and SQL to create event planning models, incorporating time-series analysis and participant segmentation, resulting in a 20% increase in user engagement with promotional events.
- Engaged in the content creation, including video editing and topic research to initiate a novel Podcast program, improving paid-audience conversion rate by 50%.
- Collaborated with cross-functional teams to launch and assess multi-platform campaigns, utilizing metrics (Customer Acquisition Cost, Net Promoter Score) to refine brand awareness and customer satisfaction strategies.