Head Of Cvm
CurrentI am responsible for development and implementation of a personalised communication strategy for all b2c products (loans, deposits, debit cards, payments and transfers).
Jun 2023 - Present
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Anna Yakovleva Email & Phone Number
Head of CVM
at
АО «Bereke Bank»
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Anna Yakovleva is listed as Head of CVM at АО «Bereke Bank», based in Almaty, Kazakhstan. AeroLeads shows a matched LinkedIn profile for Anna Yakovleva.
Anna Yakovleva previously worked as Lead Personalization Manager at Beeline Russia and Senior Strategy Manager at Beeline Russia. Anna Yakovleva holds Master'S Degree, Economics from Novosibirsk State University (Nsu).
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АО «Bereke Bank»
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About Anna Yakovleva
Anna Yakovleva is a Head of CVM at АО «Bereke Bank».
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8 roles
Anna Yakovleva work experience
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Lead Personalization Manager
Worked to improve the efficiency of communications through the use of data driven client segmentation. Initiated pilots to use new communication channels. Led the research to identify the underlying causes of changes in subscriber activity profiles
Dec 2021 - May 2023
Senior Strategy Manager
I was involved in developing branch strategies and monitoring the achievement of strategic KPIs. Conducted face-to-face business audits (comprehensive assessment of the business in the branch). Developed a methodology of CAPEX distribution for countrywide network construction. Carried out cross-functional collaboration within all headquarters functions and between headquarters and branch offices.Organized and conducted strategic sessions and regular committees. Conducted a competitive analysis. Coordinated the preparation of functional strategies (technical and B2B). Provided expertise in large strategic projects (Active RAN sharing, NetCo, M&A).
May 2015 - Dec 2018
Head Of Performance Management
Led the creation of the Performance management function in the Financial Block. Developed a system of regular reports for top management. Initiated projects to improve operating efficiencycosts based on benchmarking by branches.
Oct 2014 - May 2015
Head Of Reporting Department
Organized the work of the reporting function in the Block (8 regions, 76 branches). Together with the team, we developed and implemented more than 40 regular analytical reports onall areas of the company's business. Carried out cross-functional interaction withfunctions of Headquarters and regions.
Oct 2013 - Oct 2014
Leading Reporting Specialist
Beeline Russia
Involved in the preparation of regular reporting for CEO and CXO, ad-hoc analytics. Contributedsuggestions for creating new reports. Conducted an analysis of the state of business in the branch/region.Developed simulation models. Conducted training for branch employees on new analysis tools
Aug 2012 - Oct 2013
Financial Analyst
Beeline Russia
Engaged in assessing the effectiveness of marketing and investment initiatives,launched in the Siberian region (7 branches). Analyzed the KPI's of tariff plans in the region, preparedregular reports and presentations for regional management and marketing services.
Jan 2011 - Aug 2012
Marketing Department Intern
Beeline Russia
Was involved in compiling current tariff navigators (comparing tariffs with competitors),training presentations for sellers. Updated regular reports for management. Made upcalculations for launching new tariffs and services. 8 months before the end of the internship I receivedoffer to join Beeline as financyal analist
Aug 2010 - Jan 2011
3 education records
Anna Yakovleva education
Master'S Degree, Economics
Telecom Mini Mba
Telecom&Tech Academy Informa (London)
Mini Mba
Ernst & Young Academy (Moscow)
FAQ
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What company does Anna Yakovleva work for?
Anna Yakovleva works for АО «Bereke Bank».
What is Anna Yakovleva's role at АО «Bereke Bank»?
Anna Yakovleva is listed as Head of CVM at АО «Bereke Bank».
Where is Anna Yakovleva based?
Anna Yakovleva is based in Almaty, Kazakhstan while working with АО «Bereke Bank».
What companies has Anna Yakovleva worked for?
Anna Yakovleva has worked for Ао «Bereke Bank» and Beeline Russia.
How can I contact Anna Yakovleva?
You can use AeroLeads to view verified contact signals for Anna Yakovleva at АО «Bereke Bank», including work email, phone, and LinkedIn data when available.
What schools did Anna Yakovleva attend?
Anna Yakovleva holds Master'S Degree, Economics from Novosibirsk State University (Nsu).
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