Anna Amato Email and Phone Number

"It’s in our best interest to put some of the old rules aside and create new ones and follow the consumer—what the consumer wants and where the consumer wants to go."–Bob IgerI've had the privilege of working alongside and learning from extraordinary leaders in my early career. To some, such a statement could come off a little cliché. But it was no foregone conclusion that I was going to get to be the mentee of strategic managers and marketing thought leaders.The secret to success, I've learned, is to be absolutely fearless at learning new and competitive skills, even if the mountain to climb is intimidating. In my quest to understand the consumer and how to design for consumer delight, I was forced to learn all about the technical side of marketing. Big data, UX/UI -- these are hot keywords but also critical tools in looking beyond the old rules to marketing and connecting the dots holistically from consumer needs to actual revenue generation to informed marketing.Areas of expertise:• Founder-level strategy and task execution• Multi-channel marketing demand generation• Big Data methods applied to marketing cases• Achieving tough cross-organizational buy-in• B2B partnerships to drive revenue growth• Strategic leadership and mentorship of teams