Anna Barson Email & Phone Number

Waxhaw, North Carolina

Charlotte, North Carolina Area

• Management of photography studio operations
• Partnered with key marketing stakeholders to ensure creative execution is on-brand and delivered within the timeline and budget
• Provide photography for Print & E-com and Video Services for Belk Department Stores
• Client management – cultivate and maintain relationship
• Work closely with Finance on P&L and budgets
• Staff management of 42 creative types

Portland, Oregon Area

• Strategic creative development of weekly ads and special projects
• Manage day-to-day operations to ensure projects are complete on-time and within budgets
• Cultivate and manage client relations
• Skilled communicator and collaborator – able to build successful relationships withcross-functional internal teams

Charlotte, North Carolina Area

• Directed, managed and approved fashion and product photography for Belk E-commerce
• Managed creative team to develop and process image workflow for publication – new photography and vendor-provided images
• Developed standards for corporate style guide – lighting, styling direction and overall approach
• Initiate and participate in casting calls, keep approved model books updated

Seattle, Washington

• Defined the visual brand for Amazon Apparel for launch in 2009
• Managed 6 photography bays – worked closely with photographers and stylists to ensure consistency in final output and that the images adhere to the brand guidelines
• Developed standards for the corporate style guide to be used in all photo studios
• Creative solutions for various online promotional campaigns to help drive sales

Seattle, Washington

• Macy’s, Inc. - Creative Manager, Corporate Marketing
• Leadership excellence in design and photo art direction – focused on building strong creative to drive sales, strengthen brand recognition and increase market share
• Mentored in the development of creative staff of six, 3 art directors and 3 graphic designers
• Photo art direction for location and in-studio – fashion apparel and product
• Managed brand standards
• Proven strong client relations management, internal and external

Redmond, Washington

• Eddie Bauer - Managing Art Director, Creative Services
• Managed execution of seasonal studio and location photo shoots
• Directed teams on producing brand-right imagery that was consistent to seasonal campaigns
• Talent acquisition – hired strong creative teams of contract photographers, art directors, stylists and hair & make-up, location scouts

Seattle, Washington

• The Garrigan Lyman Group - Senior Graphic Designer 2001 - 2003
• Creative concepting and design development for online and print media
• Developed strategic branding campaigns, direct mail solutions and collateral for high-profile accounts
• Client management