Anna Barson Email & Phone Number

Waxhaw, North Carolina

Charlotte, North Carolina Area

• Management of photography studio operations• Partnered with key marketing stakeholders to ensure creative execution is on-brand and delivered within the timeline and budget• Provide photography for Print & E-com and Video Services for Belk Department Stores• Client management – cultivate and maintain relationship• Work closely with Finance on P&L and budgets• Staff management of 42 creative types• Develop and evolve production process and workflows to manage deadlines and expectations

Portland, Oregon Area

• Strategic creative development of weekly ads and special projects• Manage day-to-day operations to ensure projects are complete on-time and within budgets• Cultivate and manage client relations• Skilled communicator and collaborator – able to build successful relationships withcross-functional internal teams

Charlotte, North Carolina Area

• Directed, managed and approved fashion and product photography for Belk E-commerce• Managed creative team to develop and process image workflow for publication – new photography and vendor-provided images• Developed standards for corporate style guide – lighting, styling direction and overall approach• Initiate and participate in casting calls, keep approved model books updated

Seattle, Washington

• Defined the visual brand for Amazon Apparel for launch in 2009• Managed 6 photography bays – worked closely with photographers and stylists to ensure consistency in final output and that the images adhere to the brand guidelines• Developed standards for the corporate style guide to be used in all photo studios• Creative solutions for various online promotional campaigns to help drive sales

Seattle, Washington

Macy’s, Inc. - Creative Manager, Corporate Marketing• Leadership excellence in design and photo art direction – focused on building strong creative to drive sales, strengthen brand recognition and increase market share• Mentored in the development of creative staff of six, 3 art directors and 3 graphic designers• Photo art direction for location and in-studio – fashion apparel and product• Managed brand standards• Proven strong client relations management, internal and external• Managed daily production workflow, project assignments, schedules and budgets to ensure projects are completed on-time and within budget

Redmond, Washington

Eddie Bauer - Managing Art Director, Creative Services• Managed execution of seasonal studio and location photo shoots• Directed teams on producing brand-right imagery that was consistent to seasonal campaigns• Talent acquisition – hired strong creative teams of contract photographers, art directors, stylists and hair & make-up, location scouts

Seattle, Washington

The Garrigan Lyman Group - Senior Graphic Designer 2001 - 2003• Creative concepting and design development for online and print media• Developed strategic branding campaigns, direct mail solutions and collateral for high-profile accounts• Client management