Anna Beard Email & Phone Number

Toronto, Ontario, Canada

Champion a best in class organic social program for Canadian Tire Retail and Party City Canada and the creation of an editorial platform through agency management, strategy development, KPI assessment, and talent development.Lead initiatives that support strategic full-funnel content development for Canadian Tire Retail omni-channel campaigns. Perform competitive analyses, audience analyses, market research reports, accessibility audits, and content reviews to support point of view development, confirm creative approaches, and ensure alignment with positioning and customer experience pillars. Guide the development of full funnel social commerce strategies for owned channels.Manage stakeholders and contributors within a complex matrix organization developing RACI workflows, checklists, and documentation.

Waterloo, Ontario, Canada

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Toronto, Ontario, Canada

Lead the development and execution of digital marketing plans, programs and campaigns for international and domestic prospective students using a variety of tools and channels with the goal of building brand affinity and increasing application volume. Build and present data stories to Faculty leadership showcasing program and positioning successes, opportunities, and advocating for headcount, tools, and additional resourcing.

Toronto, Ontario, Canada

Plan, develop, and manage marketing and communications initiatives and resourcing.Develop omni-channel distribution plans - website, owned channels, direct marketing - to promote fundraising and stewardship activities of the foundation. Advise on the development, maintenance, and enhancement of all VCF technical systems and applications, digital initiatives, and websites. Develop strategies for positioning, prospect targeting, messaging, and campaigns ensuring AODA and CASL compliance. Create the VCF brand tool kit and coordinate the roll out of templates, tools, masthead, education and training etc. in collaboration with the board of directors and executive director.

Kitchener, Ontario, Canada

Support various marketing and communications initiatives including email marketing, end of year fundraising campaigns, design requests, and website content redevelopment.This is a short term contract role until December 31, 2022.

Kitchener, Ontario, Canada

Provide leadership on branding and product localization strategies, environmental scans, and competitor analysis, to develop end-to-end campaigns, video and design assets, email nurture programs, and in-house and third party advertising that drive brand awareness.Institute corporate social media strategy and agile strategic advertising principles and policies for core target segments using campaign performance data to assess opportunities and guide thought leadership, content distribution programs, public relations activities, and branding initiatives.Guide the development and implementation of voice, style, and inclusive and accessible communication guidelines for external audiences and channels, crisis communications and issues management plans, and risk and reputation tools.Collaborate with senior leadership, internal stakeholders, analytics and operations teams, and external agencies to create omni-channel web remarketing, email nurture, and customer journey programs focused on web traffic, awareness, and conversions.

Waterloo, On

Develop, create, and manage a $75,000 advertising strategy for Spotify, YouTube, Google, Instagram, and Facebook, leveraging print, digital, and video materials designed for Gen Z. Lead creative, copywriting efforts and media buying for all in-house campaigns resulting in nearly 67 million impressions; 680,000 video views; 245% YouTube subscriber growth; and 203,000 link clicks.Lead email marketing for applicant, younger student, and influencer audiences developing personalized customer journeys that map to Waterloo's writing style and enrollment management funnel delivering a 51% open rate and 22% click rate, and ensuring AODA and CASL/CAN-SPAM/GDPR compliance.Plan, deliver, and evaluate editorial strategy that supports the objectives of organic social video production, and content marketing, pitching blog articles and thought papers on career preparedness and Waterloo's vibrant student experience.Develop new employee on-boarding, training modules, and performance management, focusing on role tactics, opportunities for growth, and celebrating successes.Manage, mentor, evaluate, and resource a team of eight staff responsible for embodying Waterloo's values and differentiators by delivering Gen Z focused video and social media marketing.

Waterloo, On

Oversee the writing, photography, design, and printing of print publications that support faculty strategic priorities, undergraduate recruitment, donor relations, and international naming opportunities.Plan and develop content for Faculty of Mathematics and David R. Cheriton School of Computer Science websites and social platforms including storytelling, photography, video production, script writing, and video editing.Liaise with student researchers, faculty, media, and public relations staff to write media releases and news articles that translate groundbreaking research in mathematics and computer science and raise the profile of work for non-academic audiences.Provide training, mentorship, and support to all staff and faculty members on university communication styles and techniques, AODA compliance, and website development.Coordinate, promote, train and execute Faculty and School level outreach activities including recruitment events, specialized audience days, and conferences.

Waterloo, On

Focus on informing and engaging key communities in order to advance the strategic goals of the Faculty of Mathematics by gathering information, conducting interviews and background research, and disseminating said information through a variety of traditional print and electronic media.Produce writing and photography for news items profiling faculty, staff, students and alumni while developing and managing a news submission process and maintaining an archive of these communication pieces.Act as website coordinator for Faculty, Department, and School-level webpages implementing web committee strategies, ensuring readability, functionality, and accessibility of web pages from a user perspective. Assist staff with adding/editing web content ensuring content is in compliance with University positioning.Lead all print publications, coordinating content, photography, design, printing and distribution, across academic units and hired designers for assigned projects.Develop a Faculty level social media strategy, activation materials, and best practices that focus on engaging a variety of audiences, staying current across evolving social media platforms, and making recommendations of the use of tools and analytics. Work with members of the communications team to develop easily digestible, high quality, electronic content that supports the Faculty's strategic goals for sharing across social platforms.Help with the planning, promotion, and execution of Faculty and School level outreach activities including recruitment events, specialized audience days, and conferences.

Builds and maintains social media communities and digital communications with current and prospective students, alumni, staff, faculty , and donors, for the Faculty of Science through various social networks including Facebook and Twitter Measures success of digital initiatives using various online analytics such as Hootsuite, Facebook Analytics, bit.ly, Twitter Analyzer, and Social Mention Designs, creates and updates the Faculty of Science Enrolment Guide and Science 101 Guide Works in partnership to produce recruitment material for the Faculty of Science by collaborating with Marketing and Undergraduate Recruitment, the Science Recruitment and Marketing Co-ordinator, and the Associate Dean of Undergraduate Studies. Promotes the Faculty of Science by engaging students through and building relationships at various academic fairs and outreach events such as Fall Open House, March Break Open House, You @ Waterloo Day, and the Ontario Universities’ Fair through face to face conversations, social media and photography. Acts as part of a multifaceted team to provide instruction and advice to students regarding their individual course and program/plan selections during the academic cycle (class enrolment, plan modification and academic progression). Manages, mentors, and continues the development of a minimum of one co-op student per academic term (four months) through training, task delegation, project development, and weekly one on one consultation.Committees attending -University of Waterloo Social Media Planning CommitteeUniversity of Waterloo Social Media Training and Support GroupFaculty of Science Communications, Recruitment, and Undergraduate Marketing Working GroupProfessional Training and DevelopmentPractical Applications for Social MediaWaterloo Content Management System for Content MaintainersWriting for the WebWriting Accessible Content for the Web

Waterloo, Ontario

Oversees the production of a monthly Arts and Culture section for the Cord Community Edition, an independent monthly newspaper with a distribution of 33,000 across Waterloo Region.Writes a minimum of 1 story per issue focusing on the community impact of issues affecting Waterloo Region's Arts and Culture ecosystem. Works as part of a team of four editors responsible for the story planning, editing, and production, of the paper

Certificate, Strategic Copywriting

Honours Bsc., Ecology And Environmental Biology