Annabel Cater Email & Phone Number

San Francisco, California, US

Bloomfield, CT, US

• Led competitive intelligence efforts to research and synthesize findings about disruption in the cardiometabolic space.
• Collaborated with Evernorth and Cigna competitive intelligence teams to equip Evernorth to develop and market end-to-end care solutions by condition, including evergreen website and presentations
• Developed internal knowledge of disruption across the healthcare industry, including financial, marketing, and product positioning trends affecting the industry
• Led MLDP internship initiatives, mentoring three interns in presentation, networking, and relationship management

Alexandria, Virginia, US

• Communications and marketing strategist and account director specializing in government, healthcare, and education clients.
• Grew Reingold’s largest nonprofit contract from three to nine active statements of work totaling $1.75m digital marketing, branding, product development strategy, partnership strategy, and lead generation
• Developed and launched COVID-19 vaccine communication strategy for Fairfax County government to increase vaccine uptake amongst hesitant audiences, creating messaging and materials used in “We Can Do This” national.
• Led cross-functional, cross-company team in service to an interagency government task force dedicated to ending suicide; oversaw 13M+ paid media campaign management, website development, and video production services.
• Managed internal project teams of ~30, driving internal team learning and development initiatives; conducting analysis of team preferences and personal growth plans to align client assignments

Princeton, NJ, US

• Led all fundraising efforts for the national rugby federation of Laos, including funding for youth, club, and national team rugby after selection for Princeton fellowship.
• Identified, pitched, and cultivated new sponsor relationships ensuring new revenue directly supported youth program expansion into a fourth province in Laos; provided tailored sponsorship experience for existing.
• Organized annual fundraising gala in Hong Kong ensuring full ₭150M funding for the Lao National Team for the 2019-2020 season from more than 20 individual sponsors
• Leveraged international media coverage (CNN, BBC, New York Times, Forbes) to engage current and potential sponsors
• Implemented first online rebrand of the Lao Rugby Federation website since its founding to position program as a leader in sports for development

Alexandria, Virginia, US

• Provided strategic guidance and implemented new digital agile project management practice for website projects.
• Spearheaded agency’s content strategy specialization, including creating content migration processes, defining content strategy deliverables, and developing all templates
• Provided real-time support as web lead for White House launch of VA product; monitored web traffic and performance, leading to account growth making VA department Reingold’s largest client
• Managed user customization-based website redesign in Agile methodology for American Hospital Association including 300,000-page migration strategy, change management, and coordination between UX, design, and software.
• Built communications plans to support launch of 5 new divisions within the VA, aligning key messaging frameworks and creative briefings
• Wrote comprehensive best practices analysis of suicide prevention and mental health campaigns at local government level; developed mission, logo, ads, and action plans for Northern Virginia to reach seven key at-risk.

Saint Paul, Minnesota, US

Toronto, ON, CA

Toronto, ON, CA

Master Of Business Administration - Mba

Bachelor Of Arts (B.A.), English Language And Literature, General

High School Diploma