Anna Brown

Anna Brown Email and Phone Number

Consultant @ Guildford, GB
Guildford, GB
Anna Brown's Location
Guildford, England, United Kingdom, United Kingdom
Anna Brown's Contact Details

Anna Brown personal email

About Anna Brown

Commercial. Collaborative. Curious.I’m an experienced marketer, with a strong commercial background and a passion for retail. I have lead strategic partnerships with some of the biggest UK brands, developing and delivering successful marketing strategy and plans, based on real consumer insight. I focus on understanding and influencing customers across all touchpoints. Building customer journeys that deliver true commercial value and drive continuous engagement. I have experience across a wide range of marketing disciplines including CRM, Loyalty, multichannel and affiliate. I am energized by collaboration; building and engaging teams across all stakeholder groups and functions, to develop and deliver the best solutions for business success. I think creatively, yet practically and enjoy problem solving. It's important to me that I'm learning. Most of all, I think work should be enjoyable and have meaning. Otherwise, what's the point?

Anna Brown's Current Company Details
Newmarket Brown Consulting

Newmarket Brown Consulting

Consultant
Guildford, GB
Anna Brown Work Experience Details
  • Newmarket Brown Consulting
    Consultant
    Newmarket Brown Consulting
    Guildford, Gb
  • The Thread Team
    Business Director
    The Thread Team Sep 2019 - Apr 2023
  • Nectar Loyalty
    Group Partner Director - Retail & Digital Group
    Nectar Loyalty Aug 2016 - Oct 2018
    London, United Kingdom
    Key areas of responsibility· Leadership of the Retail and Digital partner group – over 50% of non JS Group revenue· Strategic planning for partner activity including eBay, BP, Oxfam – leveraging Nectar for partners marketing objectives and optimising revenue for Nectar · Responsible for Nectar’s affiliate proposition, leading marketing strategy and planning· Lead on legal and commercial planning across partners including contract renegotiations · Oversee partner governance programmes, aligned to joint business planning and measurement · Part of the management team, responsible for the day-to-day running of the business unitTop achievements· Lead the strategy and engagement in commercial discussions, resigning contracts with eBay, BP and Oxfam, worth over £70m · Delivered revenue growth of 10% across my partner group · Achieved revenue target for the affiliate programme – overcoming 20% YOY decline – through creation of strategic and marketing plans which acquired and retained collectors· Managed a team of 12 to ensure clear strategic direction and continuity of high-quality output and execution· Introduced a structured delivery model to smaller partners to enable improved cost management and utilisation of Nectar resources, whilst protecting partner ROI. This model was rolled out to other partners across Nectar · Led the planning and execution of a Training and Culture programme for Nectar Client Services, to support ‘managing through change’ after significant business restructuring and refocus, leading to a business award for my contribution.
  • Nectar Loyalty
    Group Relationship Director - Retail Group
    Nectar Loyalty Feb 2013 - Aug 2016
    London, United Kingdom
    Key areas of responsibility· Leadership of the Retail Group which had a value of over £50m per annum· Strategic planning for partner activity including BG, BP, Homebase, Argos and Oxfam· Led commercial relationship with all partners including contract renegotiations · Led all planning for team activity and partner proposals, to deliver against revenue targets · Business case new opportunities for revenue drivingTop Achievements· Lead the change management programme for managing partner engagement in the ‘New Nectar’ proposition (2016) – reporting to the leadership team · Oversaw the exit of Homebase from the programme, with no negative impact on customer experience · Aligned with British Gas partner agencies to develop plans for British Gas Member Benefits programme – securing significant Nectar involvement from an initial brief excluding Nectar. · Led Aimia input to the BP loyalty review which concluded Nectar contract should be re-signed and wider Aimia capabilities leveraged.
  • Nectar Loyalty
    Group Relationship Director - Sainsbury'S
    Nectar Loyalty Jun 2009 - Feb 2013
    London, United Kingdom
    Key areas of responsibility· Lead and developed the team responsible for leveraging JS investment in Nectar · Achieving commercial targets, updating revenue forecasts and reporting Nectar performance· Lead coordination of internal teams; Insights, Marketing and Operations to ensure cohesive delivery· Reporting to the Management Team to ensure commercial and strategic alignmentTop Achievements· Grew the Client Services team from 2 to 8, to strengthen Nectar’s engagement and growth with JS· Oversaw Nectar engagement in new planning process for creation of Joint Business Plans · Established Governance programme to align on priorities and report on performance · Led joint team with JS agencies to develop Nectar brand for JS · Supported campaign planning with significant focus on key sales events from September to Christmas. · Established Nectar in the JS customer plan through trial and introduction of triple point events – delivering sales uplift to Sainsbury’s and increased Nectar participation.
  • Craik Jones / Proximity London (Merged)
    Group Account Director
    Craik Jones / Proximity London (Merged) Mar 2004 - Jan 2009
    London, United Kingdom
    · Managed team of 3 delivering ‘statement’ CRM; personalised, data driven, worth £50m in sales to Boots. · Delivered 20% revenue growth YOY (£200k). Responsible for client budget of over £5.5m. · Established new team, delivering CRM plans for Great Ormond Street Hospital Children’s Charity, following pitch win in May 2008.

Anna Brown Skills

Loyalty Programs Customer Insight Digital Marketing Loyalty Marketing Segmentation Integrated Marketing Marketing Strategy Direct Marketing Marketing Communications Database Marketing

Anna Brown Education Details

Frequently Asked Questions about Anna Brown

What company does Anna Brown work for?

Anna Brown works for Newmarket Brown Consulting

What is Anna Brown's role at the current company?

Anna Brown's current role is Consultant.

What is Anna Brown's email address?

Anna Brown's email address is an****@****ail.com

What schools did Anna Brown attend?

Anna Brown attended Royal Holloway, U. Of London, The Institute Of Direct And Digital Marketing.

What skills is Anna Brown known for?

Anna Brown has skills like Loyalty Programs, Customer Insight, Digital Marketing, Loyalty Marketing, Segmentation, Integrated Marketing, Marketing Strategy, Direct Marketing, Marketing Communications, Database Marketing.

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