Board Member

Full commercial responsibility for Altia Scandinavia Spirits incl sales and marketing. Vice Chairman of the Swedish industry organization SVL.

Head of the Scandinavian marketing unit covering all Altia segments (wine, spirits and beer). Five direct reporting managers and total team of app 50 people.

Full business responsibility for the Altia Spirit & Beer portfolio including both own and partner brands. Head of 14 Brand Managers and Brand Ambassadors + consultants.Member of Local Commercial Board.Main brands are Blossa Glögg, O.P. Anderson, Explorer Vodka, Grönstedts Cognac, Jack Daniels, Fernert Branca and Amarula.

Responsible for the entire portfolio of Altia’s own brands and their profitable growth in Sweden. Main task is to lead the resource allocation in Altia Sweden so that marketing activities have significant impact and to find new business opportunities through NPI. Main brands are Blossa Glögg, O.P. Anderson, Chill Out Wines, Explorer Vodka, and Grönstedts Cognac. Head of 12 employees and two consultants.

Brand owner responsible for marketing, budgeting, profit/loss, new initiatives and products, pricing and forecasting of my brands. In daily work taking care of the development, implementation and communication of brand plans, product development/product change projects, daily cooperation with local sales team and close cooperation with creative agencies.Brand owner of Grönstedts Cognac and Prima Svensk Aquavit och Brännvin. Local responasbility for Blossa Glögg, O.P… Show more Brand owner responsible for marketing, budgeting, profit/loss, new initiatives and products, pricing and forecasting of my brands. In daily work taking care of the development, implementation and communication of brand plans, product development/product change projects, daily cooperation with local sales team and close cooperation with creative agencies.Brand owner of Grönstedts Cognac and Prima Svensk Aquavit och Brännvin. Local responasbility for Blossa Glögg, O.P. Anderson, Xanté, Renault Cognac and Larsen Cognac. Show less

Project Manager at Canon Customer & Channel Marketing Department. Responsible for creation of marketing plan and then initiating, budgeting, planning, executing and following up different kinds of marketing activities. Daily work also includes close cooperation with advertisement and media agencies as well as with sales channel management.