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Anna Buron Email & Phone Number
MBA and Data Management Professor - Master in Digital Marketing Management
at
UPF Barcelona School of Management
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Current company
Role
MBA and Data Management Professor - Master in Digital Marketing Management
Location
Amsterdam, North Holland, Netherlands
Who is Anna Buron? Overview
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Quick answer
Anna Buron is listed as MBA and Data Management Professor - Master in Digital Marketing Management at UPF Barcelona School of Management, based in Amsterdam, North Holland, Netherlands. AeroLeads shows a matched LinkedIn profile for Anna Buron.
Anna Buron previously worked as Senior Product Lead - Digital Data Products at Adidas and Manager Data Strategy & Growth at Adidas. Anna Buron holds Master In Direct And Digital Marketing from Upf Barcelona School Of Management.
Company email context
Email format at UPF Barcelona School of Management
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UPF Barcelona School of Management
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Profile bio
About Anna Buron
International experience in the Netherlands leading the adidas Global Digital Data Strategy and analytics ecosystem, driving the evolution of marketing attribution, building the future of ad measurement and unblocking marketing data (industry) challenges. Experience in media agencies, analytics consultancies, and data companies.Highlights:• Lecturer - Amsterdam School of International Business• MBA Lecturer Marketing Data Driven - UPF (Pompeu Fabra University)• Data Management Professor - UPF (Pompeu Fabra University)• Professor - Master in Digital Business Management - Havas Media Group• Lecturer - DSI (Data Strategy Institute)• Team Event Committee - adidas• Global Weed of Inclusion DA Lead (2021, 2022) - adidasExpertise:• Advanced knowledge of tech landscape including unified advertising and analytics platforms solutions• Expert in finding opportunities for the business to cross-sell other services, including data analysis, attribution, ad-tech, marketing automation, visualization, etc• Deep understanding of and thought leadership around the marketing technology and ad-tech landscape and playersPlatforms Knowledge:• Digital Analytics: Google Analytics 360, GA4, Adobe Analytics, Firebase, Amplitude• Marketing Analytics: Google Marketing Platform, Adobe Marketing Cloud, Salesforce Marketing Cloud, Appsflyer• CRO, personalization & optimization: Optimizely, Optimize 360, AB Tasty, Monetate, Firebase• Tag Management: Tealium, Google Tag Manager, mParticle• Audience management: DMP, Google Analytics 360, Appsflyer, Salesforce• Reporting & visualization: Tableau, Power BI, Data Studio, ClickView, Microstrategy• Cloud & infrastructure: Amazon S3, Google Cloud (GCP), Microsoft Azure, Data Locker
Listed skills include Marketing Online, Social Media, Estrategia, Microsoft Powerpoint, and 25 others.
Current workplace
Anna Buron's current company
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Upf Barcelona School Of Management
Website
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8 roles
Anna Buron work experience
A career timeline built from the work history available for this profile.
Senior Product Lead - Digital Data Products
Current- Leading the Global Digital Data Product team for Marketing Data Strategy (Data & Ecosystem), leading a team of Marketing Product Owners, Decision Scientists and developers. With the goal to empower adidas Digital.
- Cross touchpoints analytics capabilities
- Marketing Analytics & Attribution
- Marketing Intelligence & Decision Science
- Marketing Growth
- Data Collection, Data & Tech
Dec 2020 - Present
Manager Data Strategy & Growth
- Global Data Management - Digital Analytics & Operations - Digital Media Analytics- Digital Product Teams- Global IT, Data PrivacyDescription:- Responsible for the management of all collected and connected consumer data (web & app) and the seamless integration of all gathered information.- Driving the evolution of adidas consumer data assets by.
Aug 2019 - Dec 2020
Mba & Data Management Professor - Master In Digital Marketing Management
CurrentIn 2015, I had the opportunity to impulse my career with a strong foundation of Digital Marketing during the master in UPF Barcelona School of Management. 8 years later, I’m proud to join the team leading the Data Management subject with the goal to empower the students developing a Marketing Data Driven mindset and skills.
Sep 2022 - Present
Senior Client Manager - Analytics Consultant
Project management services specialize in planning, coordinating, and executing projects with the media agency according to specific requirements to help organizations achieve business goals.Relevant projects and achievements: - Strategic Marketing Projects - Digital Acceleration Program - Lead Generation Program - Digital Strategy Consulting - Digital.
Mar 2017 - Jul 2019
Business Analyst, Crm & Digital Analytics
Manage and analyze marketing projects with the objective of mapping and optimizing customer journey touch-points with actions focused on the user centric.Relevant projects and achievements: - CRM Coordination, Maintenance & Analysis - Email Marketing Management - Marketing Projects - Business Development - Digital Analytics & Performance - Social Listening.
Feb 2016 - Mar 2017
Technical Digital Analyst
Responsible for ensuring reports, analysis and dashboards with the stakeholders, using intelligence tools to understand the consumer behavior.Relevant projects and achievements: - Web, Mobile & App Analytics - Digital Marketing Analytics - Social Analytics - Voice of Customer & Social Listening - User Experience & Funnel Optimization (CRO) - Testing: A/B.
Jul 2015 - Feb 2016
Digital Strategist & Mobile Banking
Collaborate with the technology team in growth hacking techniques for digital transformation, improvement and creation of new transactional channel functions.Digital Strategist (April-June '15)Digital Transformation & Innovation Department:- Analytical Project Management and Tag Manager- Research, analytical and functions related to the online customer.
Jan 2015 - Jun 2015
Team & coworkers
Colleagues at UPF Barcelona School of Management
Other employees you can reach at adidas-group.com. View company contacts →
MR
Malvina Rouzo
Colleague at Upf Barcelona School Of ManagementGreater Paris Metropolitan Region, France, France
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DS
Daniel Schlee
Colleague at Upf Barcelona School Of ManagementNuremberg, Bavaria, Germany, Germany
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JA
Joe Alfidi
Colleague at Upf Barcelona School Of ManagementPortland, Oregon, United States, United States
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MO
Magnus Orestig
Colleague at Upf Barcelona School Of ManagementHerzogenaurach, Bavaria, Germany, Germany
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SS
Sandra S.
Colleague at Upf Barcelona School Of ManagementPortland, Oregon, United States, United States
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RR
Raquel Rozene Vallespín
Colleague at Upf Barcelona School Of ManagementAmsterdam, North Holland, Netherlands, Netherlands
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KC
Kim Cooley
Colleague at Upf Barcelona School Of ManagementGreater Indianapolis, United States, United States
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MG
Margit Gebert Mba
Colleague at Upf Barcelona School Of ManagementNew York, New York, United States, United States
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MS
Mareike Schilmöller
Colleague at Upf Barcelona School Of ManagementWildeshausen, Lower Saxony, Germany, Germany
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NC
Nicolette Charles Bos
Colleague at Upf Barcelona School Of ManagementLos Angeles, California, United States, United States
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Malvina Rouzo
Colleague at Upf Barcelona School Of ManagementGreater Paris Metropolitan Region, France, France
View →
DS
Daniel Schlee
Colleague at Upf Barcelona School Of ManagementNuremberg, Bavaria, Germany, Germany
View →
JA
Joe Alfidi
Colleague at Upf Barcelona School Of ManagementPortland, Oregon, United States, United States
View →
MO
Magnus Orestig
Colleague at Upf Barcelona School Of ManagementHerzogenaurach, Bavaria, Germany, Germany
View →
SS
Sandra S.
Colleague at Upf Barcelona School Of ManagementPortland, Oregon, United States, United States
View →
RR
Raquel Rozene Vallespín
Colleague at Upf Barcelona School Of ManagementAmsterdam, North Holland, Netherlands, Netherlands
View →
KC
Kim Cooley
Colleague at Upf Barcelona School Of ManagementGreater Indianapolis, United States, United States
View →
MG
Margit Gebert Mba
Colleague at Upf Barcelona School Of ManagementNew York, New York, United States, United States
View →
MS
Mareike Schilmöller
Colleague at Upf Barcelona School Of ManagementWildeshausen, Lower Saxony, Germany, Germany
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NC
Nicolette Charles Bos
Colleague at Upf Barcelona School Of ManagementLos Angeles, California, United States, United States
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3 education records
Anna Buron education
Master In Direct And Digital Marketing
Upf Barcelona School Of Management
Advanced Certificate Program In Adobe Analytics
Msl Formación
Bachelor Of Business Administration - Bba
Universitat Internacional De Catalunya
FAQ
Frequently asked questions about Anna Buron
Quick answers generated from the profile data available on this page.
What company does Anna Buron work for?
Anna Buron works for UPF Barcelona School of Management.
What is Anna Buron's role at UPF Barcelona School of Management?
Anna Buron is listed as MBA and Data Management Professor - Master in Digital Marketing Management at UPF Barcelona School of Management.
Where is Anna Buron based?
Anna Buron is based in Amsterdam, North Holland, Netherlands while working with UPF Barcelona School of Management.
What companies has Anna Buron worked for?
Anna Buron has worked for Upf Barcelona School Of Management, Adidas, Havas Media Group, Ogilvyone Worldwide, and Merkle.
Who are Anna Buron's colleagues at UPF Barcelona School of Management?
Anna Buron's colleagues at UPF Barcelona School of Management include Malvina Rouzo, Daniel Schlee, Joe Alfidi, Magnus Orestig, and Sandra S..
How can I contact Anna Buron?
You can use AeroLeads to view verified contact signals for Anna Buron at UPF Barcelona School of Management, including work email, phone, and LinkedIn data when available.
What schools did Anna Buron attend?
Anna Buron holds Master In Direct And Digital Marketing from Upf Barcelona School Of Management.
What skills is Anna Buron known for?
Anna Buron is listed with skills including Marketing Online, Social Media, Estrategia, Microsoft Powerpoint, Photoshop, Estrategia De Mercadotecnia, Contabilidad Financiera, and English.
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