Anna Buron Email & Phone Number

Spain

Herzogenaurach, Bavaria, De

Leading the Global Digital Data Product team for Marketing Data Strategy (Data & Ecosystem), leading a team of Marketing Product Owners, Decision Scientists and developers. With the goal to empower adidas Digital Analytics and Marketing Brand community with the best in class technologies, data strategies, media data management, marketing intelligence solutions and growth initiatives.Team areas: • Cross touchpoints analytics capabilities • Marketing Analytics & Attribution • Marketing Intelligence & Decision Science • Marketing Growth • Data Collection, Data & Tech • Martech Strategies and Performance Media • Market Acceleration & Growth

Herzogenaurach, Bavaria, De

- Global Data Management - Digital Analytics & Operations - Digital Media Analytics- Digital Product Teams- Global IT, Data PrivacyDescription:- Responsible for the management of all collected and connected consumer data (web & app) and the seamless integration of all gathered information.- Driving the evolution of adidas consumer data assets by implementing strategies for data classification, accessibility, management, quality, compliance and the overall availability ofdata to the Digital Analytics & Operations team.- Conduct analyses and support strategic programs to measurably improve the overall data compliance of adidas consumer data asset- Support management of accessibility to data sets for ad hoc analysis, and to governed, operational data for use cases.- Contribution to operational data governance projects.- Development and maintenance in specialist knowledge in defined areas of datagovernance.- Derivation and documentation of meaningful insights across data collection, data feeds, data transformation, data quality and reporting within the assigned scope.

Barcelona, Barcelona, Es

In 2015, I had the opportunity to impulse my career with a strong foundation of Digital Marketing during the master in UPF Barcelona School of Management. 8 years later, I’m proud to join the team leading the Data Management subject with the goal to empower the students developing a Marketing Data Driven mindset and skills.

New York, Ny, Us

Project management services specialize in planning, coordinating, and executing projects with the media agency according to specific requirements to help organizations achieve business goals.Relevant projects and achievements: - Strategic Marketing Projects - Digital Acceleration Program - Lead Generation Program - Digital Strategy Consulting - Digital Analytics Ecosystem - Advanced Analytics: Google Analytics 360 Suite - Adobe Analytics - CRO Strategy - Dashboarding & Reporting: Data Visualization - Data Governance ProjectsAdTech Ecosystem: - Google Marketing Platform - Google Cloud Platform - Adobe Experience PlatformKey Relationships: - Data Tech - Tech Analytics - Data Science - Ad Trafficking - Performance - Business Development

New York, Ny, Us

Manage and analyze marketing projects with the objective of mapping and optimizing customer journey touch-points with actions focused on the user centric.Relevant projects and achievements: - CRM Coordination, Maintenance & Analysis - Email Marketing Management - Marketing Projects - Business Development - Digital Analytics & Performance - Social Listening - CRO Strategy - Technical tasks: DB, SQL, QlikView, GTMKey Relationships: - Creatives - CRM, UX/UI - Technicians - Data Scientist - Account executives

Columbia, Md, Us

Responsible for ensuring reports, analysis and dashboards with the stakeholders, using intelligence tools to understand the consumer behavior.Relevant projects and achievements: - Web, Mobile & App Analytics - Digital Marketing Analytics - Social Analytics - Voice of Customer & Social Listening - User Experience & Funnel Optimization (CRO) - Testing: A/B Testing & Multivariate Testing - Digital Strategy - Multi-Channel Attribution Model - Enterprise ReportingKey Relationships: - DMP Analysts - Technical Analyst - Technology - New Business

Sabadell, Barcelona, Es

Collaborate with the technology team in growth hacking techniques for digital transformation, improvement and creation of new transactional channel functions.Digital Strategist (April-June '15)Digital Transformation & Innovation Department:- Analytical Project Management and Tag Manager- Research, analytical and functions related to the online customer experience- Monitoring projects related to BigData- Transformation, improvement and creation of new transactional channel functions- Digital Marketing functions of channels operating in client-bankMobile Banking (January-April '15)Sabadell promotion channel Mobile:- Application of Growth Hacking Techniques - Visual Management: tracking of indicators and digital creativity for the promotion of offline and online channels related to Mobile Banking- Monitoring the release of updated versions of Sabadell Mobile application

Master In Direct And Digital Marketing

Advanced Certificate Program In Adobe Analytics

Bachelor Of Business Administration - Bba