Anna Buron

Anna Buron Email and Phone Number

MBA and Data Management Professor - Master in Digital Marketing Management @ UPF Barcelona School of Management
Spain
Anna Buron's Location
Amsterdam, North Holland, Netherlands, Netherlands
About Anna Buron

International experience in the Netherlands leading the adidas Global Digital Data Strategy and analytics ecosystem, driving the evolution of marketing attribution, building the future of ad measurement and unblocking marketing data (industry) challenges. Experience in media agencies, analytics consultancies, and data companies.Highlights:• Lecturer - Amsterdam School of International Business• MBA Lecturer Marketing Data Driven - UPF (Pompeu Fabra University)• Data Management Professor - UPF (Pompeu Fabra University)• Professor - Master in Digital Business Management - Havas Media Group• Lecturer - DSI (Data Strategy Institute)• Team Event Committee - adidas• Global Weed of Inclusion DA Lead (2021, 2022) - adidasExpertise:• Advanced knowledge of tech landscape including unified advertising and analytics platforms solutions• Expert in finding opportunities for the business to cross-sell other services, including data analysis, attribution, ad-tech, marketing automation, visualization, etc• Deep understanding of and thought leadership around the marketing technology and ad-tech landscape and playersPlatforms Knowledge:• Digital Analytics: Google Analytics 360, GA4, Adobe Analytics, Firebase, Amplitude• Marketing Analytics: Google Marketing Platform, Adobe Marketing Cloud, Salesforce Marketing Cloud, Appsflyer• CRO, personalization & optimization: Optimizely, Optimize 360, AB Tasty, Monetate, Firebase• Tag Management: Tealium, Google Tag Manager, mParticle• Audience management: DMP, Google Analytics 360, Appsflyer, Salesforce• Reporting & visualization: Tableau, Power BI, Data Studio, ClickView, Microstrategy• Cloud & infrastructure: Amazon S3, Google Cloud (GCP), Microsoft Azure, Data Locker

Anna Buron's Current Company Details
UPF Barcelona School of Management

Upf Barcelona School Of Management

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MBA and Data Management Professor - Master in Digital Marketing Management
Spain
Website:
adidas-group.com
Anna Buron Work Experience Details
  • Upf Barcelona School Of Management
    Mba And Data Management Professor - Master In Digital Marketing Management
    Upf Barcelona School Of Management
    Spain
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  • Adidas
    Senior Product Lead - Digital Data Products
    Adidas Dec 2020 - Present
    Herzogenaurach, Bavaria, De
    Leading the Global Digital Data Product team for Marketing Data Strategy (Data & Ecosystem), leading a team of Marketing Product Owners, Decision Scientists and developers. With the goal to empower adidas Digital Analytics and Marketing Brand community with the best in class technologies, data strategies, media data management, marketing intelligence solutions and growth initiatives.Team areas: • Cross touchpoints analytics capabilities • Marketing Analytics & Attribution • Marketing Intelligence & Decision Science • Marketing Growth • Data Collection, Data & Tech • Martech Strategies and Performance Media • Market Acceleration & Growth
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  • Adidas
    Manager Data Strategy & Growth
    Adidas Aug 2019 - Dec 2020
    Herzogenaurach, Bavaria, De
    - Global Data Management - Digital Analytics & Operations - Digital Media Analytics- Digital Product Teams- Global IT, Data PrivacyDescription:- Responsible for the management of all collected and connected consumer data (web & app) and the seamless integration of all gathered information.- Driving the evolution of adidas consumer data assets by implementing strategies for data classification, accessibility, management, quality, compliance and the overall availability ofdata to the Digital Analytics & Operations team.- Conduct analyses and support strategic programs to measurably improve the overall data compliance of adidas consumer data asset- Support management of accessibility to data sets for ad hoc analysis, and to governed, operational data for use cases.- Contribution to operational data governance projects.- Development and maintenance in specialist knowledge in defined areas of datagovernance.- Derivation and documentation of meaningful insights across data collection, data feeds, data transformation, data quality and reporting within the assigned scope.
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  • Upf Barcelona School Of Management
    Mba & Data Management Professor - Master In Digital Marketing Management
    Upf Barcelona School Of Management Sep 2022 - Present
    Barcelona, Barcelona, Es
    In 2015, I had the opportunity to impulse my career with a strong foundation of Digital Marketing during the master in UPF Barcelona School of Management. 8 years later, I’m proud to join the team leading the Data Management subject with the goal to empower the students developing a Marketing Data Driven mindset and skills.
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  • Havas Media Group
    Senior Client Manager - Analytics Consultant
    Havas Media Group Mar 2017 - Jul 2019
    New York, Ny, Us
    Project management services specialize in planning, coordinating, and executing projects with the media agency according to specific requirements to help organizations achieve business goals.Relevant projects and achievements: - Strategic Marketing Projects - Digital Acceleration Program - Lead Generation Program - Digital Strategy Consulting - Digital Analytics Ecosystem - Advanced Analytics: Google Analytics 360 Suite - Adobe Analytics - CRO Strategy - Dashboarding & Reporting: Data Visualization - Data Governance ProjectsAdTech Ecosystem: - Google Marketing Platform - Google Cloud Platform - Adobe Experience PlatformKey Relationships: - Data Tech - Tech Analytics - Data Science - Ad Trafficking - Performance - Business Development
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  • Ogilvyone Worldwide
    Business Analyst, Crm & Digital Analytics
    Ogilvyone Worldwide Feb 2016 - Mar 2017
    New York, Ny, Us
    Manage and analyze marketing projects with the objective of mapping and optimizing customer journey touch-points with actions focused on the user centric.Relevant projects and achievements: - CRM Coordination, Maintenance & Analysis - Email Marketing Management - Marketing Projects - Business Development - Digital Analytics & Performance - Social Listening - CRO Strategy - Technical tasks: DB, SQL, QlikView, GTMKey Relationships: - Creatives - CRM, UX/UI - Technicians - Data Scientist - Account executives
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  • Merkle
    Technical Digital Analyst
    Merkle Jul 2015 - Feb 2016
    Columbia, Md, Us
    Responsible for ensuring reports, analysis and dashboards with the stakeholders, using intelligence tools to understand the consumer behavior.Relevant projects and achievements: - Web, Mobile & App Analytics - Digital Marketing Analytics - Social Analytics - Voice of Customer & Social Listening - User Experience & Funnel Optimization (CRO) - Testing: A/B Testing & Multivariate Testing - Digital Strategy - Multi-Channel Attribution Model - Enterprise ReportingKey Relationships: - DMP Analysts - Technical Analyst - Technology - New Business
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  • Banco Sabadell
    Digital Strategist & Mobile Banking
    Banco Sabadell Jan 2015 - Jun 2015
    Sabadell, Barcelona, Es
    Collaborate with the technology team in growth hacking techniques for digital transformation, improvement and creation of new transactional channel functions.Digital Strategist (April-June '15)Digital Transformation & Innovation Department:- Analytical Project Management and Tag Manager- Research, analytical and functions related to the online customer experience- Monitoring projects related to BigData- Transformation, improvement and creation of new transactional channel functions- Digital Marketing functions of channels operating in client-bankMobile Banking (January-April '15)Sabadell promotion channel Mobile:- Application of Growth Hacking Techniques - Visual Management: tracking of indicators and digital creativity for the promotion of offline and online channels related to Mobile Banking- Monitoring the release of updated versions of Sabadell Mobile application
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Anna Buron Skills

Marketing Online Social Media Estrategia Microsoft Powerpoint Photoshop Estrategia De Mercadotecnia Contabilidad Financiera English Digital Marketing Google Adwords Publicidad En Internet Salud Y Bienestar Liderazgo De Equipos Microsoft Office Eficacia Organizacional Microsoft Excel Estrategia Digital Medios Sociales Marketing Digital Customer Service Google Analytics Mercadotecnia Marketing En Internet Management Trabajo En Equipo Teamwork Research Marketing Strategy Redes Sociales

Anna Buron Education Details

  • Upf Barcelona School Of Management
    Upf Barcelona School Of Management
    Master In Direct And Digital Marketing
  • Msl Formación
    Msl Formación
    Advanced Certificate Program In Adobe Analytics
  • Universitat Internacional De Catalunya
    Universitat Internacional De Catalunya
    Bachelor Of Business Administration - Bba

Frequently Asked Questions about Anna Buron

What company does Anna Buron work for?

Anna Buron works for Upf Barcelona School Of Management

What is Anna Buron's role at the current company?

Anna Buron's current role is MBA and Data Management Professor - Master in Digital Marketing Management.

What schools did Anna Buron attend?

Anna Buron attended Upf Barcelona School Of Management, Msl Formación, Universitat Internacional De Catalunya.

What skills is Anna Buron known for?

Anna Buron has skills like Marketing Online, Social Media, Estrategia, Microsoft Powerpoint, Photoshop, Estrategia De Mercadotecnia, Contabilidad Financiera, English, Digital Marketing, Google Adwords, Publicidad En Internet, Salud Y Bienestar.

Who are Anna Buron's colleagues?

Anna Buron's colleagues are Ralf Pongratz, Sarah Farrell, Elle Gail, Yana Boguslavsky, Camilla Sorbo, Pierre Luo, Morgan Brakken.

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