Anna Cappello Email & Phone Number

Montreal, Canada Area

• Manage marketing, advertising and promotional activities• Conduct market research to determine market requirements for existing and future products• Perform customer research, current market conditions and competitor information analysis• Develop and implement marketing plans and projects for new and existing products• Develop branding and promotional strategies• Maintain corporate website and social media channels• Monitor, review and report on all marketing activity and results• Determine and manage marketing budget• Report on return on investment and key performance metrics• Develop collateral including brochures, signage, direct mailers/emailers• Manage, plan and assess tradeshows and corporate events• Liaise with, and manage media and advertising suppliers• Monitor industry best practices

• Identify, monitor and report on key market trends, competitive landscape and major opportunities that affect business segments.• Provide CAPEX opportunity data to support ABB growth initiatives.• Conduct market and economic data research and provide presentations for use by VP and Country Management.• Lead and manage a yearly strategic customer loyalty program for the Canadian market.• Develop a customer seminar program which is a targeted sales tool, enabling account managers to capture strategic opportunities.• Provide consulting support to Corporate Communications with regards to energy forum.

• Organize, plan and coordinate annual User Group Meeting, conferences, tradeshows and speaking engagements.• Create branding strategy for User Group Meeting and new software product.• Develop marketing plan• Track marketing budget/costs• Oversee and implement software product launch campaign.• Manage, review and partake in updating corporate website.• Design and manage marketing collateral, product packaging, advertising (online, scientific journals) for software products.• Manage direct report and suppliers.

• Build marketing and technical publications teams, from the ground-up.• Create and manage all marketing and communication activities including, but not limited to, branding, sales collateral, advertising material, corporate folders, webinars, booth design, press releases, product logos, technical publication standards.• Develop strategic plan in collaboration with Sales Director.• Initiate, establish and manage relationships with utility providers and strategic partners (including contracts and processes).• Foster relationships with professional organizations.• Build and maintain relationships with editors, key industry publications, media distribution services and suppliers.• Manage product-related trademarks and copyrights.• Research and manage government programs for SMEs.• Write a business plan for government grant.• Work with Canadian Chamber of Commerce in Italy to organize on-site product demonstrations to Italian Utilities.• Liaise with external US legal firms through a renewal work visa program.• Analyze post-event data in relationship to strategic goals.• Contribute to ISO 9001-2000 implementation.• Manage direct reports and external suppliers.

• Design, plan and manage multiple user documentation projects.• Re-architecture documentation library.• Partake in design, layout and content of corporate website.• Participate in the Technical Advisory Board meetings in the aerospace and automotive markets.• Analyze and recommend documentation strategies based on budget, resources and first customer ship dates.• Manage departmental budget.• Manage full time staff of writers and team of consultants.• Manage all aspects of documentation production: design, binding, revisions.• Work with marketing team to re-purpose technical documentation.

Bachelor'S Degree

Journalism And Advertising

Courses: Techniques of Public Communication Fundamentals of Public Relations Writing for Radio and Television Advertising and Promotional.

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Courses Leading People in Times of Change Project Management

Education record

Social Media for Business - Certificate