Anna Cappello Email & Phone Number

Montreal, Canada Area

• Manage marketing, advertising and promotional activities
• Conduct market research to determine market requirements for existing and future products
• Perform customer research, current market conditions and competitor information analysis
• Develop and implement marketing plans and projects for new and existing products
• Develop branding and promotional strategies
• Maintain corporate website and social media channels

• Identify, monitor and report on key market trends, competitive landscape and major opportunities that affect business segments.
• Provide CAPEX opportunity data to support ABB growth initiatives.
• Conduct market and economic data research and provide presentations for use by VP and Country Management.
• Lead and manage a yearly strategic customer loyalty program for the Canadian market.
• Develop a customer seminar program which is a targeted sales tool, enabling account managers to capture strategic opportunities.
• Provide consulting support to Corporate Communications with regards to energy forum.

• Organize, plan and coordinate annual User Group Meeting, conferences, tradeshows and speaking engagements.
• Create branding strategy for User Group Meeting and new software product.
• Develop marketing plan
• Track marketing budget/costs
• Oversee and implement software product launch campaign.
• Manage, review and partake in updating corporate website.

• Build marketing and technical publications teams, from the ground-up.
• Create and manage all marketing and communication activities including, but not limited to, branding, sales collateral, advertising material, corporate folders, webinars, booth design, press releases, product logos.
• Develop strategic plan in collaboration with Sales Director.
• Initiate, establish and manage relationships with utility providers and strategic partners (including contracts and processes).
• Foster relationships with professional organizations.
• Build and maintain relationships with editors, key industry publications, media distribution services and suppliers.

• Design, plan and manage multiple user documentation projects.
• Re-architecture documentation library.
• Partake in design, layout and content of corporate website.
• Participate in the Technical Advisory Board meetings in the aerospace and automotive markets.
• Analyze and recommend documentation strategies based on budget, resources and first customer ship dates.
• Manage departmental budget.

Bachelor'S Degree

Journalism And Advertising

Courses: Techniques of Public Communication Fundamentals of Public Relations Writing for Radio and Television Advertising and Promotional.

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Courses Leading People in Times of Change Project Management

Education record

Social Media for Business - Certificate