Anna Fernandes

Anna Fernandes Email and Phone Number

Product Designer @ Arezzo&Co
Porto Alegre, RS, BR
Anna Fernandes's Location
Porto Alegre, Rio Grande do Sul, Brazil, Brazil
Anna Fernandes's Contact Details

Anna Fernandes work email

Anna Fernandes personal email

n/a
About Anna Fernandes

With over ten years of experience in design across startups and large companies, I have spent the past four years specializing as a UX designer. My journey has involved helping organizations streamline their design processes and develop visual and technological product solutions that genuinely meet user needs. This work is grounded in metrics, thorough research, surveys, and interviews, along with thoughtful collaboration and discussions with stakeholders. I am deeply committed to human-centered design, effective organization, and meticulous planning, always aiming to deliver seamless, user-friendly experiences.My strong foundation in humanities allows me to leverage research and human interaction as essential tools to understand the world and uncover new avenues for innovation. I am dedicated to continuous learning, constantly refining my craft to drive meaningful change through design. Portfolio: https://anna-fernandes-portfolio.vercel.app/

Anna Fernandes's Current Company Details
Arezzo&Co

Arezzo&Co

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Product Designer
Porto Alegre, RS, BR
Website:
arezzoco.com.br
Employees:
4621
Anna Fernandes Work Experience Details
  • Arezzo&Co
    Product Designer
    Arezzo&Co
    Porto Alegre, Rs, Br
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  • Growdev
    Ux Designer
    Growdev Sep 2024 - Present
    Campo Bom, Rio Grande Do Sul, Brazil
    Client: Arezzo&Co
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  • Unisinos
    Ux Design Specialist
    Unisinos Aug 2023 - Aug 2024
    São Leopoldo, Rio Grande Do Sul, Brazil
    - Developed and executed the strategy, design, and web development of the university's lead-generation website, informed by desk research, benchmarking, user interviews, and UX metrics.- Crafted the strategy and design for the development of a new Student Portal, grounded in research, user journey analysis, user metrics, questionnaires, and usability testing.- Redesigned the university's Moodle platform to better align with the Unisinos brand identity and enhance user-friendliness.- Led a team of three developers, maintaining direct communication with stakeholders and technology teams to define priorities and business rules, ensuring the delivery of solutions that aligned business needs with human-centered design.- Ensured the daily maintenance of the university's digital platforms and the development of new products in alignment with the company's strategic planning.
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  • Omelete Company
    Tech & Ux Strategist
    Omelete Company Oct 2022 - Jul 2023
    São Paulo, São Paulo, Brazil
    - Responsible for user-centered design in partnership with Product Owners and Product Managers to define requirements and translate them into user goals, ensuring the correct processes and solutions.- Managed UX strategies (vision, strategy and roadmaps) based on research and concept testing of new products and the entire life cycle.- Built flows following usability standards for User Interface Design and scaling the products and components of the Design System.- Designed and delievered creative visual design projects from conceptual design through to completion combining solid UI.- Identified user needs and clarified design goals according to business requirements and discovery process, creating wireframes and prototypes to test ideas before implementing, effectively using design thinking.
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  • Omelete Company
    Ux/Ui Designer
    Omelete Company Nov 2021 - Oct 2022
    São Paulo, São Paulo, Brazil
    - Research and design of new features for the websites Omelete and The Enemy, based on user needs and product metrics.- User research and prototyping of the new website for the event CCXP, focusing on making a scalable product.- Planning for a new layout for the gaming website The Enemy, based on ux metrics and user research, with a special look for scalable technologies and proccess and user needs.- Research and design of new features and new products to facilitate the work of journalists in updating the content, such as push notification and web stories cms.- Tools used: market research, persona building, user’s journey and empathy map, task prioritization, sketching and prototyping.
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  • Iterative;
    Ux/Ui Designer
    Iterative; Aug 2021 - Nov 2021
    São Paulo, São Paulo, Brazil
    Cliente: Yamí / PagSeguro- Mapping and analysis of the backoffice tool in order to analyze the points of improvement according to the needs and experience of users on the platform.- Survey with stakeholders and users, building personas, user’s journey and empathy map, prototyping and layout.- Organization and standardization of interface components by building a design system for the platform.
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  • Medroom
    Ux Designer | Ui Engineer
    Medroom Oct 2020 - Jul 2021
    São Paulo, São Paulo, Brazil
    - Market research, building personas, user journey and empathy map, insights and prioritization of tasks, prototyping and final layout of new products and updates of existing ones.- Development of the interface of the content creation platform for distance learning, using Reactjs and Nextjs.- Data integration with Rest API.- Stylization using the styled-components library.- Creation and maintenance of the storybook with the style guide and platform components.- Rebranding strategies, reformulation of the institutional website and graphic material for the conversion of new clients.
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  • Grupo Rbs
    Web Designer
    Grupo Rbs May 2018 - Oct 2019
    Porto Alegre, Rio Grande Do Sul, Brazil
    - Developed layout designs and programmed online specials that presented content in innovative and user-friendly ways, enhancing the overall reader experience.- Created interactive materials for the GaúchaZH website, including data visualizations, graphics, and other engaging forms of digital storytelling.- Designed infographic art for Zero Hora and Diário Gaúcho newspapers, as well as for the GaúchaZH website, effectively conveying complex information in a visually appealing manner.- Programmed and organized templates and scripts to automate daily tasks, significantly improving workflow efficiency.- Deepened my expertise in digital design and visual communication while also honing my time management and productivity skills.- Awarded a team prize for my contributions as an infographic artist, recognizing my role in the success of the projects and the overall quality of the visual content.
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  • Grupo Rbs
    Graphic Designer
    Grupo Rbs Feb 2015 - Apr 2018
    Porto Alegre, Rio Grande Do Sul, Brazil
    - Designed daily newspapers, created graphic art, and developed digital specials for the news portal.- Played a key role in the newsroom, contributing to the visual storytelling and enhancing the reader experience through innovative design.- Recognized for my outstanding contributions to the editorial team by being awarded the Journalist of the Year award, despite holding a role as a graphic designer.
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  • Feed Marketing E Conteúdo
    Graphic Designer
    Feed Marketing E Conteúdo Oct 2014 - Jan 2016
    Porto Alegre, Rio Grande Do Sul, Brazil
    - Graphic design of suplements for the news company Grupo Sinos. Image treatment and social media art creation.
  • Qg De Estilo
    Graphic Designer
    Qg De Estilo Oct 2013 - Aug 2014
    Porto Alegre, Rio Grande Do Sul, Brazil
    - Graphic design of suplements for the news company Grupo Sinos.
  • Grupo Rbs
    Graphic Designer
    Grupo Rbs Feb 2014 - Jul 2014
    Porto Alegre, Rio Grande Do Sul, Brazil
    - Designed daily newspapers, created graphic art, and developed digital specials for the news portal.
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  • Pontifícia Universidade Católica Do Rio Grande Do Sul
    Assistant News Editor – Editorial J
    Pontifícia Universidade Católica Do Rio Grande Do Sul May 2013 - Dec 2013
    Porto Alegre, Rio Grande Do Sul, Brazil
    - Responsible for news writing for both the newspaper and website, including layout design and development of graphic resources.- Gained extensive experience and proficiency in Adobe InDesign, using it to design and produce the newspaper.- Awarded two individual journalism prizes for a published report, and received a team award for one of the newspaper's special editions.
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  • Use Fashion
    Graphic Designer
    Use Fashion Oct 2012 - Feb 2013
    - Experience and proficiency using Adobe InDesign, Illustrator and Photoshop to design magazines, covers, and related marketing material (presentations, newsletter, etc.);- Experience and knowledge of print treatments and file preparation.
  • Zouk Publisher
    Editorial Assistant
    Zouk Publisher Aug 2010 - Dec 2010
    Porto Alegre, Rio Grande Do Sul, Brazil
    - Experience and proficiency using Adobe InDesign, Illustrator and Photoshop to design books, dust jackets, covers, and related marketing material (posters, brochure, newsletter, etc.);- Experience and knowledge of print treatments and file preparation.
  • Federal University Of Rio Grande Do Sul
    Graphic Designer
    Federal University Of Rio Grande Do Sul Oct 2008 - Sep 2009
    Porto Alegre, Rio Grande Do Sul, Brazil
    - Experience and proficiency using PageMaker, CorelDraw and Photoshop to design books, magazines, covers, and related marketing material (posters, brochure, newsletter, etc.);- Experience and knowledge of print treatments and file preparation.
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Anna Fernandes Skills

Corel Draw Photography Photoshop Social Media Graphic Design English Fashion Journalism Microsoft Office Illustrator Indesign History Adobe Photoshop Fotografia Jornalismo

Anna Fernandes Education Details

Frequently Asked Questions about Anna Fernandes

What company does Anna Fernandes work for?

Anna Fernandes works for Arezzo&co

What is Anna Fernandes's role at the current company?

Anna Fernandes's current role is Product Designer.

What is Anna Fernandes's email address?

Anna Fernandes's email address is an****@****.com.br

What schools did Anna Fernandes attend?

Anna Fernandes attended Pontifícia Universidade Católica Do Rio Grande Do Sul, Pontifícia Universidade Católica Do Rio Grande Do Sul, Universidade Federal Do Rio Grande Do Sul, Fasm - Faculdade Santa Marcelina, Pontifícia Universidade Católica Do Rio Grande Do Sul, Universidade Federal Do Rio Grande Do Sul.

What skills is Anna Fernandes known for?

Anna Fernandes has skills like Corel Draw, Photography, Photoshop, Social Media, Graphic Design, English, Fashion, Journalism, Microsoft Office, Illustrator, Indesign, History.

Who are Anna Fernandes's colleagues?

Anna Fernandes's colleagues are Rafael Neri, Everton Martins, Anna Caroline Santos Santana, Mirielyn Heinen, Tawfik Cheurfi, Daniele Matos Vieira, Gustavo Henz.

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