Anna Fernandes Email & Phone Number

Porto Alegre, RS, BR

Campo Bom, Rio Grande Do Sul, Brazil

Client: Arezzo&Co

São Leopoldo, Rio Grande Do Sul, Brazil

- Developed and executed the strategy, design, and web development of the university's lead-generation website, informed by desk research, benchmarking, user interviews, and UX metrics.- Crafted the strategy and design for the development of a new Student Portal, grounded in research, user journey analysis, user metrics, questionnaires, and usability.

São Paulo, São Paulo, Brazil

- Responsible for user-centered design in partnership with Product Owners and Product Managers to define requirements and translate them into user goals, ensuring the correct processes and solutions.- Managed UX strategies (vision, strategy and roadmaps) based on research and concept testing of new products and the entire life cycle.- Built flows following.

São Paulo, São Paulo, Brazil

- Research and design of new features for the websites Omelete and The Enemy, based on user needs and product metrics.- User research and prototyping of the new website for the event CCXP, focusing on making a scalable product.- Planning for a new layout for the gaming website The Enemy, based on ux metrics and user research, with a special look for.

São Paulo, São Paulo, Brazil

Cliente: Yamí / PagSeguro- Mapping and analysis of the backoffice tool in order to analyze the points of improvement according to the needs and experience of users on the platform.- Survey with stakeholders and users, building personas, user’s journey and empathy map, prototyping and layout.- Organization and standardization of interface components by.

São Paulo, São Paulo, Brazil

- Market research, building personas, user journey and empathy map, insights and prioritization of tasks, prototyping and final layout of new products and updates of existing ones.- Development of the interface of the content creation platform for distance learning, using Reactjs and Nextjs.- Data integration with Rest API.- Stylization using the.

Porto Alegre, Rio Grande Do Sul, Brazil

- Developed layout designs and programmed online specials that presented content in innovative and user-friendly ways, enhancing the overall reader experience.- Created interactive materials for the GaúchaZH website, including data visualizations, graphics, and other engaging forms of digital storytelling.- Designed infographic art for Zero Hora and Diário.

Porto Alegre, Rio Grande Do Sul, Brazil

- Designed daily newspapers, created graphic art, and developed digital specials for the news portal.- Played a key role in the newsroom, contributing to the visual storytelling and enhancing the reader experience through innovative design.- Recognized for my outstanding contributions to the editorial team by being awarded the Journalist of the Year award.

Porto Alegre, Rio Grande Do Sul, Brazil

- Graphic design of suplements for the news company Grupo Sinos. Image treatment and social media art creation.

Porto Alegre, Rio Grande Do Sul, Brazil

- Graphic design of suplements for the news company Grupo Sinos.

Porto Alegre, Rio Grande Do Sul, Brazil

- Designed daily newspapers, created graphic art, and developed digital specials for the news portal.

Porto Alegre, Rio Grande Do Sul, Brazil

- Responsible for news writing for both the newspaper and website, including layout design and development of graphic resources.- Gained extensive experience and proficiency in Adobe InDesign, using it to design and produce the newspaper.- Awarded two individual journalism prizes for a published report, and received a team award for one of the newspaper's.

- Experience and proficiency using Adobe InDesign, Illustrator and Photoshop to design magazines, covers, and related marketing material (presentations, newsletter, etc.);- Experience and knowledge of print treatments and file preparation.

Porto Alegre, Rio Grande Do Sul, Brazil

- Experience and proficiency using Adobe InDesign, Illustrator and Photoshop to design books, dust jackets, covers, and related marketing material (posters, brochure, newsletter, etc.);- Experience and knowledge of print treatments and file preparation.

Porto Alegre, Rio Grande Do Sul, Brazil

- Experience and proficiency using PageMaker, CorelDraw and Photoshop to design books, magazines, covers, and related marketing material (posters, brochure, newsletter, etc.);- Experience and knowledge of print treatments and file preparation.

Graduate Degree, Ux – User Experience Design And Beyond

Master Of Arts - Ma, Design And Visual Communications, General

Research Project Topic: User Experience and Emerging Technologies

Master'S Degree, History

Research Project Topic: Printing Press History and Gender Studies

Graduate Degree, Fashion/Apparel Design

Research Project Topic: Fashion History

Bachelor'S Degree, Social Communication

Research Project Topic: Press Graphic Design and Hermeneutics

Bachelor'S Degree, History

Research Project Topic: Fashion and Women History