Anna Chen Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

www.heartofanna.com/portfolio

Hue is a platform built to advocate change, by amplifying voices of color working in marketing and creative, increasing our visibility, and paving a path for us all to rise.

New York, New York, United States

New York, New York, United States

Developed integrated marketing strategy to increase brand awareness and maintain consistent brand voice online and offlineDesigned catalogs, inserts, display tools, printed collateral, email creative, and digital bannersEnsured cohesive branding across presentations and promotional materialsSpearheaded brand and marketing initiatives for global campaign “Stand Up For Fit”, contributing to 10% of company-wide goal to engage over 1 million women with new product in retail stores

New York, New York

New York, Ny

Contributed to the overall UX and development of Macy’s Parade new enrollment websiteManaged the enrollment of over 5,500 volunteers for the 87th Annual Macy’s Thanksgiving Day ParadeServed as the liaison for 77 regional store managers in the Northeast to ensure recruitment quotas were met

New York, Ny

Worked directly with the Chair of the Strategic Growth Forum and core team on executing firm’s largest marketing initiative in the Americas, including the Entrepreneur of the Year AwardsConducted extensive research on attendees which helped execs foster relationships with prospective clients Analyzed recap of Forum for leadership which included the overall turnout compared to targeted goals highest rated sessions, and attendees’ feedback, to be measured against past and future Forums

Buffalo/Niagara, New York Area

Planned and executed Kids Day, a major community fundraising initiative. Worked with team to raise over $100k for Variety Kids Telethon.

Bachelor Of Science, Business Administration; Marketing, Magna Cum Laude

Activities and Societies: School of Management Mentor

High School Diploma, Fine/Studio Arts, General