Anna Chugunova Email & Phone Number

Moscow, Moscow City, Russia

- Developed and accomplished a recruitment and sales plan to grow, diversify international student enrollments and improve student conversion- Recruited international students by nurturing international partnerships, collaborating with recruitment agencies, training, goal setting and assessment, schools visiting- Worked closely with Enrollment and Admission teams to help the students to go through application process, prepare admissions and visa documents- Researched existing and… Show more - Developed and accomplished a recruitment and sales plan to grow, diversify international student enrollments and improve student conversion- Recruited international students by nurturing international partnerships, collaborating with recruitment agencies, training, goal setting and assessment, schools visiting- Worked closely with Enrollment and Admission teams to help the students to go through application process, prepare admissions and visa documents- Researched existing and emerging markets, recruitment data, costs, and strategies- Attended professional conferences and workshops, schools events to attract more students Key Achievements:- Executed a recruitment plan increasing applications by 25% in Fall 2023 vs. Fall 2022 from the responsible market- Increased the amount of applications and arrived students to the most expensive programs of ACLA and ACDC by 50% in 2023/2022 and 2022/2021 intakes by proactive marketing activities- Developed network of the international recruitment agencies for 20% from new countries in the region driving greater diversity for the enrolled student population- Maintained strong relationships with customers and stakeholders, established active and successful partnership with 95% of key business partners in assigned region Show less

Moscow, Moscow City, Russia

- Recruited international students by nurturing international partnerships, collaborating with recruitment agencies, onboarding, training, goal setting and assessment- Worked closely with Enrollment and Admission teams to help the students to go through choosing the University, program, prepare admissions and visa documents- Provided monthly reports to the managers with performance plan, promotional activities, KPI resultsKey Achievements:- Executed a recruitment plan… Show more - Recruited international students by nurturing international partnerships, collaborating with recruitment agencies, onboarding, training, goal setting and assessment- Worked closely with Enrollment and Admission teams to help the students to go through choosing the University, program, prepare admissions and visa documents- Provided monthly reports to the managers with performance plan, promotional activities, KPI resultsKey Achievements:- Executed a recruitment plan increasing applications for both UG and PG programs by 20% in Fall 2022 vs. Fall 2021 from the responsible market and increasing an average check from the paid programs by 60%- Kept the application’s amount during COVID-19 at the same level and decreased “melt of student’s arrivals” by 20% at Fall 2020/2021- Established active and successful partnership with exclusive partners, customers and stakeholders in the region Show less

Prague, Czechia

- Developed the regional strategy based on the regional specifics providing sales growth of the new market starting from zero- Presented B2B sales of educational programs of higher, post-higher, language short courses in Czech Republic for Chinese students

Moscow, Russian Federation

- Provided B2C sales of educational programs of higher, secondary education, language short courses in Europe, USA, Canada - Searched and attracted new clients through conducting presentations to the students, participation in Russian and international exhibitions, trainings and seminars (ICEF, Alphe) - Developed and led pitches and commercial offers, as well as marketing campaigns and client-oriented offers and events to grow salesKey achievements:- Achieved sales plan and… Show more - Provided B2C sales of educational programs of higher, secondary education, language short courses in Europe, USA, Canada - Searched and attracted new clients through conducting presentations to the students, participation in Russian and international exhibitions, trainings and seminars (ICEF, Alphe) - Developed and led pitches and commercial offers, as well as marketing campaigns and client-oriented offers and events to grow salesKey achievements:- Achieved sales plan and KPI on the intakes by 80 - 120% each year through clients engagement activities, with new partnerships development- Established active and successful partnership with 95% of key business partners around the globe participating in marketing activities- Increased the amount of applications and paid customers by 40% for 2 years through customers engagement activities Show less

Beijing, China

- Responded to VIP customer’s inquiries in a timely manner resolving any complaints or issues driving customer satisfaction through high level of communication skills- Coordinated with UK Head Office and with the US Team to provide higher level of support; escalation; and out of scope issues - Team led and managed the new customer representatives, successfully managed new technologies and provided to the team new informationKey achievements: - Hired, developed, coached and… Show more - Responded to VIP customer’s inquiries in a timely manner resolving any complaints or issues driving customer satisfaction through high level of communication skills- Coordinated with UK Head Office and with the US Team to provide higher level of support; escalation; and out of scope issues - Team led and managed the new customer representatives, successfully managed new technologies and provided to the team new informationKey achievements: - Hired, developed, coached and motivated a Team from 4 to 8 customer service representatives- Increased the rate of positive feedback from regular clients by 30% through constant work on raising the bar for customer experience- Conducted a regular training of the team of testing the new product (2-3 times a year) in Russian and English- Reduced the processing time for incoming calls by 30% by optimizing the call center Show less

Beijing City, China

- Interacted with important\VIP customers via telephone, e-mails to provide and process information in response to inquiries, concerns, complaints and requests about the company's product

Bachelor'S Degree, Marketing

Bachelor'S Degree, Tourism And Travel Services Management, The Diploma With Honor

2 Foreign Languages - English and Mandarin Chinese. Student Alumni representative for Class of 2005.