Anna Dix Email & Phone Number

Barrington, IL, US

Greater Chicago Area

Mettawa, IL

Lead the Digital Brand Team for the Rheumatology Consumer business by delivering speed to market solutions and building minimum viable products in a rapid test-and-learn approach.

Singapore

Delivering comprehensive marketing strategies with a focus on digital marketing support for Asia Pacific businesses seeking to enhance and optimize their current marketing approach. Ability to consult on a wide-range of digital and eCommerce solutions targeted to enhance reach, increase conversion and maximize performance, while growing into mature and.

Chicago, IL

Responsible for a team of Marketing professionals who drive results for our key destinations in the West. Our team develops creative marketing campaigns and local partnerships that best support the needs of each destination.

Greater Chicago Area

Managed a team of eCommerce experts who optimized the online presence for more than 600 hotels in the Midwest region. Actively collaborated with hotel owners and operators who wanted to make the most out of their online presence and our Hilton services, including SEO, paid search, online retailing, and social media.

• Lead the strategy for digital advertising, including Paid Search, Display and Mobile Advertising
• Guided the media operations process
• Facilitated the research, data and strategic alignment with other business units

Launched, optimized and managed direct-to-consumer display and paid search advertising campaigns.

• Responsible for web content management, product management and project implementation
• Initiated and lead marketing programs, initiatives, promotions and related projects
• Lead the execution of longer-term marketing projects which had a significant impact on the organization

• Optimized interactive content through weekly site reports, tracking and analysis
• Identified opportunities for site promotion, including driving traffic to the site and particular areas of the site
• Launched new agent- and internal-facing sites, leading the creative design, influencing user research and driving content development
• Lead the creation of site maintenance documentation and procedures to ensure all sites are up-to-date, with fresh content on a consistent basis.

• Managed and tracked projects, including development of charters, detailed project plans, Cost/Benefit Analysis, issue/resolution tracking, risk analysis/mitigation and contingency planning.
• Created and maintained project documentation, including policy, procedures and workflows, to meet the requirements of the Project Management Methodology, and to accurately reflect changes in scope, timing, budget.
• Coordinated, prepared and delivered timely communication to appropriate personnel across all levels of the organization regarding project status.
• Delivered high quality project results by ensuring the completion of all projects on time, within the given budget and ensuring that all agreed upon customer expectations were met.

• Implemented newly developed enhancements to the product portfolio by organizing and managing pertinent departments to ensure a timely, on budget and within expectation implementation.
• Assisted in the development of products that enhance the competitiveness of the product portfolio in a margin business.
• Researched, analyzed, and presented insurance industry intelligence information to senior decision makers.

Mba, Marketing And International Business

Bachelor Of Arts, Communications, Public Relations, Spanish

Activities and Societies: Public Relations Student Society of America Alpha Chi Omega