Anna Gilbert-Duggal Email & Phone Number

London Area, United Kingdom

London Area, United Kingdom

As Senior Marketing and Communications Manager at Ocean Outdoor, I spearheaded a category-driven campaign strategy that boosted out-of-home spending across all focus areas. I managed a wide array of communications, including research, sales materials, social media, PR, and the company website, ensuring a unified and effective message. I led strategic partnerships with Team GB, Paralympics GB, Special Olympics, and Deaflympics, notably executing the 'This is what a level playing field looks like' campaign, which reached 1 million people. Additionally, I developed and managed an internal and external EDI strategy and awareness day calendar of events which boosted internal staff morale.

London Area, United Kingdom

As Digital Content Manager at Retirement Villages, I led the successful rollout of a new website, overseeing copy creation, coordinating photo and video shoots, managing content migration with a digital agency, designing the user experience, and conducting thorough testing. I developed and implemented a consistent brand tone of voice across all communications, including marketing materials, social media, e-marketing, and resident newsletters, resulting in a 15% improvement in brand coherence. My project management skills ensured the website and branding were delivered ahead of schedule.

London Area, United Kingdom

As Digital Officer at the National Housing Federation, I worked to a campaign calendar that integrated the website, marketing materials, social media, PR and email marketing, working closely with leadership, housing charities, MPs, and the Housing Minister to enhance campaign messaging and secure partnerships. Not only did I market our in-person conferences and events for the social housing sector, when we went into lockdown I organised online webinars for housing associations, effectively managing speakers and distributing recordings to over 500 attendees, with a high average retention rate of 75%. Additionally, working on the website relaunch, I worked on new brand guidelines, UX and content migration and saw a significant rise in website traffic after roll-out. Within the EDI group, several key initiatives were passed which I worked on, such as The Rooney Rule, Gender Pay Gap and Ethnicity Pay Gap, that strengthened diversity practices and boosted employee satisfaction.

London Area, United Kingdom

As Digital Marketing Manager at Portico I developed and executed a content calendar to boost brand awareness and attract new customers, aligning campaigns with strategic objectives and identifying growth opportunities. Using insights from Portico’s 'Rental Yield Map,' I crafted targeted press releases for B2B and B2C audiences, optimising the content strategy based on performance metrics for maximum impact. I secured at least five high-quality links monthly in national and key London publications, enhancing media presence and SEO. I also revamped e-newsletter content for over 200,000 recipients, increasing open rates from 18% to 35% through improved engagement strategies. Additionally, I managed the Social Media Marketing budget, applying strategic testing and optimisation to reduce cost per click and enhance campaign efficiency.

London Area, United Kingdom

As Social Content Manager at Rightmove I led the Social Media team, optimising processes with analytics and achieving over 1 million reach on a social-ready ads campaign. I managed content creation, budgets and calendars, while supporting B2B training and securing national press coverage. Within my time at Rightmove I successfully refreshed the brand tone of voice as part of the website refresh, ensuring consistency through staff workshops.

London Area, United Kingdom

As Content Manager at Search Office Space I managed the content calendar, identifying key opportunities to boost brand awareness. I created data-driven press releases and blogs that successfully reached and engaged a B2B audience in key trade press and online, growing engagement by over 100% on Linkedin. I coordinated copywriters for website content and efficiently managed the CRM.

Hemel Hempstead, United Kingdom

As Publicity Executive at Haven Holidays, I secured weekly national media coverage by crafting and pitching press releases to journalists. I managed the content plan for social media and blogs whilst also launching a successful 'Mummy Blogger' strategy, building relationships and coordinating visits. I organised a national fundraising event for Children In Need, raising £40,000.