• Develop brand plans and road maps by aligning strategies and customer objectives with market shaping initiatives supported by disease state education and competitive promotional assessments. Support the development of core brand identity pieces like positioning, messaging, benefit ladder and strategic imperatives • Develop and implement multichannel campaigns to optimize marketing mixes, tactics and pull through initiatives. A client in rare disease hoping to improve patient acquisition during the pandemic experienced 8x industry benchmark using proprietary data to identify HCPs• Collaborate with market research teams to generate actionable insights along the patient journey to enhance go-to-market strategies • Evaluate organizational readiness by assessing client initiatives and market landscapes, prioritizing resources and aligning organization on critical success factors and key stakeholders• Collaborate in business development opportunities through networking partnerships, sales calls, client presentations

• Developed medical educational materials and presentations, managed promotional reviews for materials• Managed medical education conferences, advisory boards, and symposiums, including HCP recruitment and event logistics for Hawaiian Eye & Retina Meeting and Vision Expo East 2019 • Coordinated and managed HCP communication ensuring relationships with key opinion leaders were maintained and strengthened

• Managed consumer and digital agencies for campaign promotional assets across three ADHD launch brands. Executed multi-channel initiatives including sales force field aids, digital, websites, email, consumer support materials and patient testimonial videos• Implemented and managed commercial initiatives critical for launch success including EHR Field Updates, Branded Websites, Peer-to-Peer, Patient Access Support and National Sales Meetings• Effectively managed metrics and budgets for consumer initiatives ensuring prioritization of high impact programs with efficiencies and ROI• Called on small territory during launch rollouts for immediate insight to field feedback. Attended key Regional and National Conferences (AACAP, Psych Congress, CHADD, etc.) and Advisory Board meetings fostering strategic relationships with key opinion leaders• Coordinated Promotional Review Committee meetings ensuring the prioritization and review of company assets - worked directly with cross functional stakeholders including marketing, sales, agency teams, operations, and compliance in both Zinc MAPS and Vault PromoMats platforms

Responsible for Marketing Services within the Marketing & Research and Development departments; providing market insights for 21 brands across multiple international teams

Worked underneath the Southeastern Pennsylvania Center Operations Director to assist manage 8 urgent care center’s daily operations. Organized community outreach events showing patient support and business alliance. Observed and over time lead team status and monthly budget meetings

Administrative services

• Worked closely with creative agency to design print marketing materials for patients and providers• Conducted HCP and patient testimonial interviews • Assisted with creation and design of business proposals