• Develop and publish social media posts to promote brand messaging, events, and industry news for brand pages and clients.• Author creative and concise copy, and visual assets with cross-functional teams for social media, email, website, print, and paid advertising. • Present quarterly reports on key goals, metrics, and insights used to optimize performance. • Assist in management of multi-channel branding strategies for numerous clients in the fitness, manufacturing, aerospace, defense, and utility design industries.• Coordinate with clients to communicate ideas, schedules, reports, deliverables, and deadlines.

• Create, edit, and publish posts across Instagram, Twitter, TikTok, and Facebook accounts for the country’s largest student-run media outlet using TweetDeck and Meta Business Suite; Instagram: 57K+ followers, TikTok: 11K+ followers, Facebook: 119K+ likes, Twitter: 164K+ followers.

• Create daily Instagram stories using Canva and Adobe Illustrator to promote articles and drive page views; grew audience by 4.4% from August 2022 to January 2023.• Monitor and identify current trends to create relevant content on TikTok; increased audience by approximately 43% from October 2022 to January 2023.

• Coordinate weekly editing and leadership responsibilities among 10 editors to proofread, restructure, and provide feedback to a writing staff of 30+ students. • Brainstorm numerous ideas weekly for blog articles and social media content.• Write 130+ WordPress articles in AP style to inform the Penn State community on news, sports, student life, entertainment, etc.• Conduct interviews and evaluations of applicants during the hiring process.

• Contributed numerous story ideas weekly for articles. • Wrote 2-3+ articles per week covering news, sports, student life, entertainment, etc. • Covered live events, such as musical performances and speakers.

• Coordinate and support local and national media teams with on-site interviews, photo shoots, and press events ensuring smooth operations and positive experiences for all parties.• Compose media alerts, monitor media coverage, and construct reports for company staff and executives.• Build and update media lists and databases using Cision.• Draft, edit, and distribute press releases to local and national media to attract media coverage. • Conduct research to optimize media outlet pitching for enhanced coverage. • Upload press releases to the Kennedy Center’s newsroom using Episerver. • Coordinate the publication of digital performance programs across teams; including editing artist biographies for company style.• Collect and organize assets for use on social media platforms.• Assist with administrative tasks, including press email management, developing calendars for press ticket distribution and photographer bookings to streamline internal processes.

• Develop and maintain digital ad copy and ad scripts for Facebook, LinkedIn, Spotify, and Google Ads using SEO to promote Invent Penn State’s entrepreneurial podcast, “Dare to Disrupt.” • Author, schedule, and manage posts using Hootsuite for Instagram, Facebook, LinkedIn, and Twitter for Penn State’s small business initiative. • Create Instagram story graphics using Adobe InDesign to drive engagement. • Author news articles and feature stories about Invent Penn State events, programs, and small businesses to promote awareness.• Compose press releases to distribute to local outlets to increase media relations and brand awareness.

• Worked job over the summer in order to finance college-related expenses.